Rascasse Audience Intelligence

Rallycross Audience in Germany

A data profile of the people who buy, follow and care about Rallycross in Germany — modelled from more than twelve digital signal sources. Rallycross has an estimated audience of 333,284 people in Germany.

#5829among Topic in Germany#722in Cars & Mobility

The average Rallycross fan in Germany is 40.7 years old, more male, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Max Verstappen, Sandra Bullock, Ryan Gosling, with strongest over-indexing on Max Verstappen (16.68× the country average).

Demographically, the Rallycross audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rallycross fan in Germany is more male, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Max Verstappen.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rallycross profile in Germany.

Audience size
333K
in Germany
Gender
10.0%♀
90.0% male
Age
40.7
average years
Country rank
#16078
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rallycross fans

10.0% are female, 90.0% are male, average age 40.7.

Fig. 02

Gender split

10.0%
Female
90.0%
Male
Demographic split for Rallycross audience in Germany
MetricValue
Female10.0%
Male90.0%
Average age40.7
Estimated audience size333,284
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Rallycross audience in Germany
Age bracketShare%
16-1912%
20-2920%
30-3925%
40-4927%
50+16%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Rallycross audience comes from Germany.

Worldwide audience distribution share by country for Rallycross
CountryShare
United States14.6%
Brazil10.6%
Italy8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rallycross audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rallycross fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K2.07×
02Niedersachsen~60K1.88×
03Schleswig-Holstein~20K1.56×
04Bremen~3K1.04×
05Hessen~30K1.02×
06Saarland~4K0.97×
07Sachsen~10K0.92×
08Thüringen~8K0.90×
09Mecklenburg-Vorpommern~6K0.90×
10Sachsen-Anhalt~7K0.87×
11Brandenburg~9K0.86×
12Rheinland-Pfalz~10K0.84×
13Bayern~40K0.79×
14Baden-Württemberg~40K0.78×
15Nordrhein-Westfalen~50K0.74×
16Berlin~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Rallycross, Germany
0.74×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rallycross audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rallycross audience
#·InterestCategoryAffinity×
01HockenheimringSports22.03×
02Sandra BullockMovies & TV16.80×
03Max VerstappenSports16.68×
04KoenigseggCars & Mobility13.00×
05Ryan GoslingMovies & TV12.32×
06NürburgringSports9.58×
07Mario BarthMovies & TV8.86×
08Lewis HamiltonSports7.79×
09SubaruCars & Mobility7.11×
10Motor oilCars & Mobility5.75×
11Electric motorcycles and scootersCars & Mobility5.52×
12Michael SchumacherSports5.24×
13Automobile repair shopCars & Mobility5.23×
14MotoGPSports4.98×
15Solar energyHome & Garden4.33×
16HyundaiCars & Mobility3.79×
17TransfermarktSports3.10×
18Formula OneSports2.96×
19Used carCars & Mobility2.95×
20AutoScout24Cars & Mobility2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rallycross audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rallycross audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.52×
Risk AppetiteTHRILL2.31×
PatriotismCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rallycross audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.48×
CreativityOPEN0.52×
MindfulnessBALANCE0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rallycross have in Germany?

Rallycross has an estimated audience of 333,284 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Rallycross fans?

10.0% of Rallycross fans are female, 90.0% are male, with an average age of 40.7 years.

03

Which brands do Rallycross fans like most?

Rallycross fans show strongest brand affinity for Max Verstappen (16.68×), Sandra Bullock (16.8×), and Ryan Gosling (12.32×) over the country average.

04

Where do Rallycross fans live in Germany?

Rallycross fans in Germany are most concentrated in Niedersachsen (reach ~60K), Nordrhein-Westfalen (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Rallycross fans also like?

Beyond Rallycross itself, the audience over-indexes on Sandra Bullock (16.8×), Ryan Gosling (12.32×), Nürburgring (9.58×), and Solar energy (4.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Rallycross audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rallycross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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