Rallycross Audience in Germany
Rallycross has an estimated audience of 333,284 people in Germany. 10.0% are female, 90.0% are male, average age 40.7. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: JACK & JONES, Max Verstappen, Lewis Hamilton, Motor oil, Michael Schumacher.
The average Rallycross fan in Germany is 40.7 years old, more male, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include JACK & JONES, Max Verstappen, Lewis Hamilton, with strongest over-indexing on JACK & JONES (47.94× the country average). Demographically, the Rallycross audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Sport
Demographics of Rallycross fans
| Metric | Value |
|---|---|
| Female | 10.0% |
| Male | 90.0% |
| Average age | 40.7 |
| Estimated audience size | 333,284 |
Audience persona
The typical Rallycross fan in Germany is more male, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 69,642 | 2.15× |
| Nordrhein-Westfalen | 51,386 | 0.7× |
| Bayern | 40,043 | 0.75× |
| Baden-Württemberg | 31,264 | 0.69× |
| Hessen | 26,811 | 1.06× |
| Schleswig-Holstein | 20,471 | 1.71× |
| Hamburg | 18,769 | 2.49× |
| Sachsen | 14,697 | 0.9× |
| Rheinland-Pfalz | 11,792 | 0.71× |
| Berlin | 8,108 | 0.54× |
| Brandenburg | 6,175 | 0.6× |
| Thüringen | 5,831 | 0.69× |
| Sachsen-Anhalt | 4,330 | 0.5× |
| Mecklenburg-Vorpommern | 4,102 | 0.64× |
| Saarland | 3,349 | 0.82× |
| Bremen | 3,001 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 47.94× | Fashion & Accessoires |
| Max Verstappen | 16.76× | Sports |
| Lewis Hamilton | 11.33× | Sports |
| Motor oil | 10× | Cars & Mobility |
| Michael Schumacher | 6.22× | Sports |
| Sex and the City | 5.45× | Movies & TV |
| Sandra Bullock | 9.78× | Movies & TV |
| Hyundai | 5.25× | Cars & Mobility |
| Automobile repair shop | 5.81× | Cars & Mobility |
| Subaru | 9.29× | Cars & Mobility |
| MotoGP | 5.95× | Sports |
| Used car | 3.61× | Cars & Mobility |
| Car wash | 6.38× | Cars & Mobility |
| Solar energy | 3.75× | Home & Garden |
| Ryan Gosling | 7.69× | Movies & TV |
| Volkswagen Beetle | 15.41× | Cars & Mobility |
| Formula One | 3.75× | Sports |
| AutoScout24 | 2.64× | Cars & Mobility |
| Hot Wheels | 10.61× | Kids & Family |
| Mario Barth | 8.45× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.79 |
| Patriotism | CONSERVATISM | 1.69 |
| Quality Awareness | PREMIUM | 1.67 |
| Early Adopter Mentality | POWER | 1.6 |
| Risk Appetite | THRILL | 1.59 |
| Sports Activity | POWER | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 10.6% |
| Italy | 8.2% |
See Rallycross audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Rallycross have in Germany?
Rallycross has an estimated audience of 333,284 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Rallycross fans?
10.0% of Rallycross fans are female, 90.0% are male, with an average age of 40.7 years.
Which brands do Rallycross fans like most?
Rallycross fans show strongest brand affinity for JACK & JONES (47.94×), Max Verstappen (16.76×), and Lewis Hamilton (11.33×) over the country average.
Where do Rallycross fans live in Germany?
Rallycross fans in Germany are most concentrated in Niedersachsen (reach 69,642), Nordrhein-Westfalen (reach 51,386), and Bayern (reach 40,043). These three regions account for the largest share of the active audience.
What other brands do Rallycross fans also like?
Beyond Rallycross itself, the audience over-indexes on Max Verstappen (16.76×), Lewis Hamilton (11.33×), Motor oil (10×), and Michael Schumacher (6.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rallycross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.