A data profile of the people who buy, follow and care about Mario Barth in Germany — modelled from more than twelve digital signal sources. Mario Barth has an estimated audience of 1,214,022 people in Germany.
The average Mario Barth fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Engine, Used Cars, Lando Norris, with strongest over-indexing on Engine (4.72× the country average).
Demographically, the Mario Barth audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mario Barth fan in Germany is more female, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Engine.
The key figures that characterise the Mario Barth profile in Germany.
56.8% are female, 43.2% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 39.2 |
| Estimated audience size | 1,214,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 15% |
of the worldwide Mario Barth audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 85.7% |
| Austria | 5.3% |
| Switzerland | 3.5% |
Where the Mario Barth audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~60K | 1.60× | |
| 02 | Sachsen-Anhalt | ~50K | 1.55× | |
| 03 | Mecklenburg-Vorpommern | ~30K | 1.39× | |
| 04 | Thüringen | ~40K | 1.30× | |
| 05 | Sachsen | ~80K | 1.28× | |
| 06 | Niedersachsen | ~100K | 1.05× | |
| 07 | Schleswig-Holstein | ~40K | 0.98× | |
| 08 | Berlin | ~50K | 0.95× | |
| 09 | Nordrhein-Westfalen | ~200K | 0.89× | |
| 10 | Rheinland-Pfalz | ~50K | 0.81× | |
| 11 | Saarland | ~10K | 0.81× | |
| 12 | Baden-Württemberg | ~100K | 0.75× | |
| 13 | Hessen | ~70K | 0.71× | |
| 14 | Bayern | ~100K | 0.69× | |
| 15 | Hamburg | ~20K | 0.65× | |
| 16 | Bremen | ~7K | 0.63× |
The strongest cross-interests of the Mario Barth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | McLaren F1 | Sports | 18.96× | ||
| 02 | Peugeot 205 | Cars & Mobility | 15.20× | ||
| 03 | Formula One car | Cars & Mobility | 13.85× | ||
| 04 | Dakar Rally | Sports | 13.35× | ||
| 05 | Kimi Antonelli | Sports | 11.52× | ||
| 06 | Lando Norris | Sports | 9.30× | ||
| 07 | Court | Business & Career | 8.40× | ||
| 08 | Ralf Schumacher | Sports | 6.62× | ||
| 09 | Max Verstappen | Sports | 5.89× | ||
| 10 | Used Cars | Cars & Mobility | 5.40× | ||
| 11 | MotoGP | Sports | 5.19× | ||
| 12 | Michael Schumacher | Sports | 4.76× | ||
| 13 | Engine | Cars & Mobility | 4.72× | ||
| 14 | Family car | Cars & Mobility | 4.42× | ||
| 15 | Auto mechanic | Cars & Mobility | 4.14× | ||
| 16 | Formula One | Sports | 3.13× | ||
| 17 | ADAC | Cars & Mobility | 3.04× | ||
| 18 | Sports | Sports | 1.76× | ||
| 19 | Movies | Movies & TV | 1.76× | ||
| 20 | Arts and music | Arts & Culture | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.68× | |
| Family Orientation | CONSERVATISM | 1.59× | |
| Need for Security | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Sustainability | BALANCE | 0.82× | |
| Creativity | OPEN | 0.83× |
Mario Barth has an estimated audience of 1,214,022 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
56.8% of Mario Barth fans are female, 43.2% are male, with an average age of 39.2 years.
Mario Barth fans show strongest brand affinity for Engine (4.72×), Used Cars (5.4×), and Lando Norris (9.3×) over the country average.
Mario Barth fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Mario Barth itself, the audience over-indexes on Used Cars (5.4×), Lando Norris (9.3×), Formula One car (13.85×), and Ralf Schumacher (6.62×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Mario Barth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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