Kimi Antonelli Audience in Germany
Kimi Antonelli has an estimated audience of 718,277 people in Germany. 29.4% are female, 70.6% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Carrie (novel), Hays, Kansas, Goose (band), Home construction, Progressive rock.
The average Kimi Antonelli fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Carrie (novel), Hays, Kansas, Goose (band), with strongest over-indexing on Carrie (novel) (20× the country average). Demographically, the Kimi Antonelli audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Risk Appetite, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Motorsport
Demographics of Kimi Antonelli fans
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 39.0 |
| Estimated audience size | 718,277 |
Audience persona
The typical Kimi Antonelli fan in Germany is more male, around 39.0 years old, with strong Risk Appetite tendencies and a notable affinity for Carrie (novel).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 186,857 | 1.19× |
| Bayern | 148,177 | 1.28× |
| Baden-Württemberg | 133,425 | 1.36× |
| Niedersachsen | 71,917 | 1.03× |
| Hessen | 61,929 | 1.13× |
| Rheinland-Pfalz | 42,838 | 1.19× |
| Berlin | 32,369 | 1.01× |
| Sachsen | 30,944 | 0.88× |
| Schleswig-Holstein | 24,459 | 0.95× |
| Brandenburg | 17,869 | 0.8× |
| Hamburg | 16,708 | 1.03× |
| Thüringen | 16,375 | 0.89× |
| Sachsen-Anhalt | 13,253 | 0.71× |
| Mecklenburg-Vorpommern | 9,963 | 0.73× |
| Saarland | 9,159 | 1.04× |
| Bremen | 4,765 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrie (novel) | 20× | Literature |
| Hays, Kansas | 14.37× | Travel & Leisure |
| Goose (band) | 21.69× | Pets & Animals |
| Home construction | 1.65× | Home & Garden |
| Progressive rock | 2.08× | Music & Radio |
| Unique Gifts | 1.83× | Shopping |
| Time (magazine) | 2.48× | News |
| Groningen | 7.38× | Travel & Leisure |
| Birthday Gifts | 1.82× | Kids & Family |
| Hundertwasserhaus | 5.9× | Travel & Leisure |
| Saving | 1.52× | Business & Career |
| Urban Outfitters | 1.63× | Shopping |
| Home Delivery | 2.71× | Food & Beverages |
| Cuba Gooding Jr. | 5.41× | Movies & TV |
| Hypertext | 2.33× | Technology & Electronics |
| Noodle (Gorillaz) | 2.51× | Music & Radio |
| Minestrone | 1.98× | Food & Beverages |
| Google Analytics | 1.98× | Internet & Social Media |
| Farinata | 10.58× | Food & Beverages |
| Jalebi | 9.94× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.78 |
| Individualism | JOY | 1.76 |
| Patriotism | CONSERVATISM | 1.74 |
| Convenience Orientation | PREMIUM | 1.44 |
| Early Adopter Mentality | POWER | 1.35 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 21.9% |
| United States | 12.8% |
| United Kingdom | 7.0% |
See Kimi Antonelli audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Kimi Antonelli have in Germany?
Kimi Antonelli has an estimated audience of 718,277 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kimi Antonelli fans?
29.4% of Kimi Antonelli fans are female, 70.6% are male, with an average age of 39.0 years.
Which brands do Kimi Antonelli fans like most?
Kimi Antonelli fans show strongest brand affinity for Carrie (novel) (20×), Hays, Kansas (14.37×), and Goose (band) (21.69×) over the country average.
Where do Kimi Antonelli fans live in Germany?
Kimi Antonelli fans in Germany are most concentrated in Nordrhein-Westfalen (reach 186,857), Bayern (reach 148,177), and Baden-Württemberg (reach 133,425). These three regions account for the largest share of the active audience.
What other brands do Kimi Antonelli fans also like?
Beyond Kimi Antonelli itself, the audience over-indexes on Hays, Kansas (14.37×), Goose (band) (21.69×), Home construction (1.65×), and Progressive rock (2.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kimi Antonelli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.