Rascasse Audience Intelligence

Kimi Antonelli Audience in Germany

A data profile of the people who buy, follow and care about Kimi Antonelli in Germany — modelled from more than twelve digital signal sources. Kimi Antonelli has an estimated audience of 865,687 people in Germany.

#17among Motorsport in Germany#1111among Person in Germany#590in Sports

The average Kimi Antonelli fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Formula Three, Formula Two, Michael Schumacher, with strongest over-indexing on Formula Three (171.12× the country average).

Demographically, the Kimi Antonelli audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kimi Antonelli fan in Germany is more male, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Formula Three.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kimi Antonelli profile in Germany.

Audience size
866K
in Germany
Gender
27.5%♀
72.5% male
Age
39.6
average years
Country rank
#7386
Person in Germany
Fig. 01

Search interest · 12-month trend

+62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kimi Antonelli fans

27.5% are female, 72.5% are male, average age 39.6.

Fig. 02

Gender split

27.5%
Female
72.5%
Male
Demographic split for Kimi Antonelli audience in Germany
MetricValue
Female27.5%
Male72.5%
Average age39.6
Estimated audience size865,687
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Kimi Antonelli audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Kimi Antonelli audience comes from Germany.

Worldwide audience distribution share by country for Kimi Antonelli
CountryShare
Italy20.5%
United States12.6%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kimi Antonelli audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kimi Antonelli fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.28×
02Bayern~100K1.25×
03Rheinland-Pfalz~40K1.14×
04Nordrhein-Westfalen~200K1.13×
05Hessen~60K1.07×
06Saarland~9K1.04×
07Berlin~30K1.01×
08Niedersachsen~70K0.99×
09Sachsen~30K0.99×
10Schleswig-Holstein~20K0.94×
11Thüringen~20K0.94×
12Hamburg~10K0.92×
13Brandenburg~20K0.87×
14Bremen~5K0.87×
15Sachsen-Anhalt~20K0.83×
16Mecklenburg-Vorpommern~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Kimi Antonelli, Germany
0.81×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kimi Antonelli audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kimi Antonelli audience
#·InterestCategoryAffinity×
01Formula ThreeSports171.12×
02Formula TwoSports66.04×
03Singapore Grand PrixSports62.13×
04Texas Motor SpeedwaySports60.60×
05Williams Grand Prix EngineeringSports41.85×
06Circuit de Spa-FrancorchampsSports41.47×
07Formula ESports40.86×
08Felipe MassaSports39.00×
09Scuderia Toro RossoSports36.86×
10Max VerstappenSports15.89×
11NürburgringSports15.87×
12Air IndiaTravel & Leisure13.57×
13Mario BarthMovies & TV11.52×
14Michael SchumacherSports11.07×
15Charlie HunnamMovies & TV9.52×
16Motor oilCars & Mobility8.36×
17Sandra BullockMovies & TV7.56×
18Ryan GoslingMovies & TV6.77×
19Motorcycle helmetCars & Mobility6.10×
20MotoGPSports5.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kimi Antonelli audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kimi Antonelli audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.14×
IndividualismJOY1.94×
Convenience OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kimi Antonelli audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.51×
Design AffinityPREMIUM0.61×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kimi Antonelli have in Germany?

Kimi Antonelli has an estimated audience of 865,687 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kimi Antonelli fans?

27.5% of Kimi Antonelli fans are female, 72.5% are male, with an average age of 39.6 years.

03

Which brands do Kimi Antonelli fans like most?

Kimi Antonelli fans show strongest brand affinity for Formula Three (171.12×), Formula Two (66.04×), and Michael Schumacher (11.07×) over the country average.

04

Where do Kimi Antonelli fans live in Germany?

Kimi Antonelli fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kimi Antonelli fans also like?

Beyond Kimi Antonelli itself, the audience over-indexes on Formula Two (66.04×), Michael Schumacher (11.07×), Max Verstappen (15.89×), and Nürburgring (15.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

See Kimi Antonelli audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kimi Antonelli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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