Rallycross Audience in United States

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Rallycross has an estimated audience of 938,771 people in United States. 25.2% are female, 74.8% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: CarGurus, Google Maps, Indianapolis Motor Speedway, Max Verstappen, Capital One.

The average Rallycross fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CarGurus, Google Maps, Indianapolis Motor Speedway, with strongest over-indexing on CarGurus (19.73× the country average). Demographically, the Rallycross audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Sport

Demographics of Rallycross fans

Demographic split for Rallycross audience in United States
MetricValue
Female25.2%
Male74.8%
Average age39.3
Estimated audience size938,771

Audience persona

The typical Rallycross fan in United States is more male, around 39.3 years old, with strong Risk Appetite tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Rallycross in United States
RegionReachAffinity
California103,9891.01×
Texas59,9780.74×
Florida42,9030.68×
Washington36,4091.93×
New York33,8870.65×
North Carolina27,6740.98×
Michigan27,4371.12×
Ohio27,3110.94×
Virginia25,3551.11×
Pennsylvania24,2640.77×
Illinois22,3120.71×
Georgia20,4620.71×
Arizona19,1141×
Colorado16,8721.14×
Indiana16,5040.96×
Tennessee16,2220.86×
Missouri15,1981×
New Jersey14,9640.63×
Wisconsin13,8940.98×
Massachusetts13,8220.75×
Oregon13,6461.27×
Maryland12,7280.79×
Kentucky11,8291.01×
Utah11,4961.37×
Minnesota11,3050.84×
Oklahoma9,8620.95×
Alabama9,3950.72×
South Carolina8,8860.63×
Kansas7,8441.06×
Louisiana7,2540.6×
Iowa7,1900.93×
Idaho6,7611.44×
Connecticut6,3700.68×
Nevada6,0910.67×
Arkansas5,0420.65×
West Virginia4,6861.07×
Montana4,3311.66×
Mississippi4,2570.55×
Nebraska4,2530.9×
New Hampshire3,6190.98×
Alaska3,5071.75×
Hawaii3,3580.83×
New Mexico3,2910.7×
North Dakota3,1831.65×
Maine3,0270.9×
South Dakota3,0171.39×
Wyoming2,8432.04×
Rhode Island2,7960.94×
Vermont2,7501.67×
Delaware2,5040.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rallycross audience
BrandAffinityCategory
CarGurus19.73×Cars & Mobility
Google Maps9.9×Internet & Social Media
Indianapolis Motor Speedway34.35×Sports
Max Verstappen31.69×Sports
Capital One9.38×Business & Career
Aaron Rodgers14.18×Sports
Malta53.76×Travel & Leisure
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
AccuWeather11.18×Home & Garden
Rallying25.08×Sports
Livemusic8.61×Music & Radio
Charles Leclerc27.07×Sports
Bruce Willis11.29×Movies & TV
Iggy Azalea24.17×Music & Radio
Circle K10.18×Shopping
Enterprise Rent-A-Car8.76×Cars & Mobility
Microblogging12.67×Technology & Electronics
Indeed.com5.82×Business & Career
Singer-songwriter5.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rallycross audience
TraitClusterScore
Risk AppetiteTHRILL3.77
LGBTQ+ IdentityOPEN3.36
Family OrientationCONSERVATISM3.23
Luxury OrientationPREMIUM2.21
Early Adopter MentalityPOWER1.68
Need for SecurityCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Rallycross
CountryShare
United States14.6%
Brazil10.6%
Italy8.2%

See Rallycross audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Rallycross have in United States?

Rallycross has an estimated audience of 938,771 people in United States, concentrated in California and Texas.

What is the gender split and age of Rallycross fans?

25.2% of Rallycross fans are female, 74.8% are male, with an average age of 39.3 years.

Which brands do Rallycross fans like most?

Rallycross fans show strongest brand affinity for CarGurus (19.73×), Google Maps (9.9×), and Indianapolis Motor Speedway (34.35×) over the country average.

Where do Rallycross fans live in United States?

Rallycross fans in United States are most concentrated in California (reach 103,989), Texas (reach 59,978), and Florida (reach 42,903). These three regions account for the largest share of the active audience.

What other brands do Rallycross fans also like?

Beyond Rallycross itself, the audience over-indexes on Google Maps (9.9×), Indianapolis Motor Speedway (34.35×), Max Verstappen (31.69×), and Capital One (9.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rallycross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.