Rascasse Audience Intelligence

Rallycross Audience in United States

A data profile of the people who buy, follow and care about Rallycross in United States — modelled from more than twelve digital signal sources. Rallycross has an estimated audience of 938,771 people in United States.

#8882among Topic in United States#758in Cars & Mobility

The average Rallycross fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rallying, Family car, Max Verstappen, with strongest over-indexing on Rallying (39.01× the country average).

Demographically, the Rallycross audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rallycross fan in United States is more male, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Rallying.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rallycross profile in United States.

Audience size
939K
in United States
Gender
25.2%♀
74.8% male
Age
39.3
average years
Country rank
#24695
Topic in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rallycross fans

25.2% are female, 74.8% are male, average age 39.3.

Fig. 02

Gender split

25.2%
Female
74.8%
Male
Demographic split for Rallycross audience in United States
MetricValue
Female25.2%
Male74.8%
Average age39.3
Estimated audience size938,771
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Rallycross audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Rallycross audience comes from United States.

Worldwide audience distribution share by country for Rallycross
CountryShare
United States14.6%
Brazil10.6%
Italy8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rallycross audience in United States is strongest.

Fig. 05

Top regions by affinity

Rallycross fans by region: top regions in United States
#RegionReachAffinity×
01Washington~30K1.66×
02Utah~10K1.22×
03Oregon~10K1.18×
04Alaska~2K1.15×
05Idaho~5K1.13×
06Montana~3K1.13×
07North Dakota~2K1.12×
08Colorado~20K1.11×
09Vermont~2K1.08×
10South Dakota~2K1.07×
11New Hampshire~4K1.05×
12Michigan~30K1.04×
13Virginia~20K1.04×
14Kansas~8K1.02×
15North Carolina~30K1.01×
16West Virginia~4K1.01×
17Indiana~20K1.00×
18Kentucky~10K1.00×
19Oklahoma~10K1.00×
20Missouri~10K0.99×
21Rhode Island~3K0.99×
22Delaware~3K0.99×
23California~100K0.98×
24Ohio~30K0.98×
25Arizona~20K0.98×
26Wisconsin~10K0.98×
27Nebraska~5K0.98×
28Maine~3K0.98×
29Minnesota~10K0.97×
30Iowa~7K0.96×
31New Mexico~4K0.96×
32Hawaii~4K0.96×
33Washington, District of Columbia~3K0.95×
34Tennessee~20K0.93×
35Connecticut~9K0.91×
36Nevada~8K0.91×
37Mississippi~7K0.91×
38Arkansas~7K0.91×
39Alabama~10K0.90×
40Maryland~10K0.89×
41South Carolina~10K0.87×
42Louisiana~10K0.87×
43Pennsylvania~30K0.85×
44Massachusetts~20K0.85×
45Georgia~20K0.83×
46Illinois~30K0.82×
47Texas~60K0.80×
48New Jersey~20K0.77×
49Florida~50K0.76×
50New York~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Rallycross, United States
0.70×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rallycross audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rallycross audience
#·InterestCategoryAffinity×
01RallyingSports39.01×
02Dakar RallySports38.24×
03Ayrton SennaSports28.40×
04Mercedes AMG Petronas F1Sports23.32×
05Max VerstappenSports21.90×
06Family carCars & Mobility17.90×
07Scuderia FerrariSports17.24×
08Red Bull RacingSports14.24×
09CarcareCars & Mobility13.76×
10Ice Hockey World ChampionshipsSports12.27×
11HatchbackCars & Mobility10.36×
12Radio-controlled carKids & Family9.70×
13Auto showCars & Mobility9.60×
14High-net-worth individualBusiness & Career9.18×
15Antique carCars & Mobility8.07×
16Automobile repair shopCars & Mobility6.77×
17Motorcycle accessoriesCars & Mobility6.48×
18Sedan (automobile)Cars & Mobility6.10×
19Extreme sportSports4.84×
20Discount TireShopping4.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rallycross audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rallycross audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.14×
Risk AppetiteTHRILL3.23×
PatriotismCONSERVATISM2.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rallycross audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
Healthy LifestyleBALANCE0.64×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rallycross have in United States?

Rallycross has an estimated audience of 938,771 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rallycross fans?

25.2% of Rallycross fans are female, 74.8% are male, with an average age of 39.3 years.

03

Which brands do Rallycross fans like most?

Rallycross fans show strongest brand affinity for Rallying (39.01×), Family car (17.9×), and Max Verstappen (21.9×) over the country average.

04

Where do Rallycross fans live in United States?

Rallycross fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Rallycross fans also like?

Beyond Rallycross itself, the audience over-indexes on Family car (17.9×), Max Verstappen (21.9×), Dakar Rally (38.24×), and Carcare (13.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Rallycross audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rallycross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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