24 Hours Nürburgring Audience in Germany
24 Hours Nürburgring has an estimated audience of 283,337 people in Germany. 15.3% are female, 84.7% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Baden-Württemberg. Top brand affinities: Nürburgring, MotoGP, Michael Schumacher, Max Verstappen, 24 Hours of Le Mans.
The average 24 Hours Nürburgring fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Baden-Württemberg. Top brand affinities include Nürburgring, MotoGP, Michael Schumacher, with strongest over-indexing on Nürburgring (18.71× the country average). Demographically, the 24 Hours Nürburgring audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Motorsport
Demographics of 24 Hours Nürburgring fans
| Metric | Value |
|---|---|
| Female | 15.3% |
| Male | 84.7% |
| Average age | 41.3 |
| Estimated audience size | 283,337 |
Audience persona
The typical 24 Hours Nürburgring fan in Germany is more male, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Nürburgring.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 152,256 | 2.46× |
| Rheinland-Pfalz | 62,690 | 4.42× |
| Baden-Württemberg | 35,544 | 0.92× |
| Bayern | 34,370 | 0.75× |
| Niedersachsen | 19,969 | 0.73× |
| Hessen | 17,983 | 0.83× |
| Sachsen | 9,239 | 0.66× |
| Schleswig-Holstein | 6,726 | 0.66× |
| Thüringen | 5,403 | 0.75× |
| Brandenburg | 4,558 | 0.52× |
| Berlin | 4,482 | 0.35× |
| Sachsen-Anhalt | 3,638 | 0.5× |
| Saarland | 3,389 | 0.97× |
| Hamburg | 3,007 | 0.47× |
| Mecklenburg-Vorpommern | 2,332 | 0.43× |
| Bremen | 1,401 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nürburgring | 18.71× | Sports |
| MotoGP | 7.75× | Sports |
| Michael Schumacher | 6.38× | Sports |
| Max Verstappen | 9.18× | Sports |
| 24 Hours of Le Mans | 20.17× | Sports |
| Turbocharger | 6.42× | Cars & Mobility |
| Superbike World Championship | 12.39× | Sports |
| ADAC | 3.69× | Cars & Mobility |
| Petrol engine | 4.08× | Cars & Mobility |
| AutoScout24 | 2.75× | Cars & Mobility |
| Carcare | 4.66× | Cars & Mobility |
| Chip tuning | 8.38× | Cars & Mobility |
| MotoGP | 4.94× | Sports |
| Hockenheimring | 17.66× | Sports |
| Rallying | 6.84× | Sports |
| Vintage car | 5.25× | Cars & Mobility |
| Auto maintenance | 3.88× | Cars & Mobility |
| The Motorcycle Diaries (film) | 15.44× | Movies & TV |
| Formula One | 3.11× | Sports |
| Škoda Auto | 2.83× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.73 |
| Patriotism | CONSERVATISM | 1.42 |
| DIY Mentality | THRILL | 1.37 |
| Extroversion | THRILL | 1.35 |
| Need for Security | CONSERVATISM | 1.24 |
| Family Orientation | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Germany | 21.4% |
| Brazil | 7.1% |
See 24 Hours Nürburgring audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does 24 Hours Nürburgring have in Germany?
24 Hours Nürburgring has an estimated audience of 283,337 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of 24 Hours Nürburgring fans?
15.3% of 24 Hours Nürburgring fans are female, 84.7% are male, with an average age of 41.3 years.
Which brands do 24 Hours Nürburgring fans like most?
24 Hours Nürburgring fans show strongest brand affinity for Nürburgring (18.71×), MotoGP (7.75×), and Michael Schumacher (6.38×) over the country average.
Where do 24 Hours Nürburgring fans live in Germany?
24 Hours Nürburgring fans in Germany are most concentrated in Nordrhein-Westfalen (reach 152,256), Rheinland-Pfalz (reach 62,690), and Baden-Württemberg (reach 35,544). These three regions account for the largest share of the active audience.
What other brands do 24 Hours Nürburgring fans also like?
Beyond 24 Hours Nürburgring itself, the audience over-indexes on MotoGP (7.75×), Michael Schumacher (6.38×), Max Verstappen (9.18×), and 24 Hours of Le Mans (20.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 24 Hours Nürburgring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.