24 Hours of Le Mans Audience in Germany
24 Hours of Le Mans has an estimated audience of 14,650 people in Germany. 16.3% are female, 83.7% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Motorbike, HJC Helmets, Maserati in motorsport, James Hunt, Lando Norris.
The average 24 Hours of Le Mans fan in Germany is 33.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Motorbike, HJC Helmets, Maserati in motorsport, with strongest over-indexing on Motorbike (40.65× the country average). Demographically, the 24 Hours of Le Mans audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Motorsport
Demographics of 24 Hours of Le Mans fans
| Metric | Value |
|---|---|
| Female | 16.3% |
| Male | 83.7% |
| Average age | 33.8 |
| Estimated audience size | 14,650 |
Audience persona
The typical 24 Hours of Le Mans fan in Germany is more male, around 33.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Motorbike.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,818 | 1.1× |
| Bayern | 64,887 | 0.82× |
| Baden-Württemberg | 63,824 | 0.95× |
| Niedersachsen | 41,322 | 0.87× |
| Rheinland-Pfalz | 38,045 | 1.54× |
| Hessen | 29,243 | 0.78× |
| Sachsen | 22,143 | 0.92× |
| Schleswig-Holstein | 16,184 | 0.92× |
| Sachsen-Anhalt | 13,958 | 1.1× |
| Brandenburg | 13,913 | 0.91× |
| Thüringen | 13,016 | 1.04× |
| Berlin | 11,739 | 0.53× |
| Mecklenburg-Vorpommern | 9,960 | 1.06× |
| Saarland | 9,440 | 1.56× |
| Hamburg | 7,242 | 0.65× |
| Bremen | 5,197 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorbike | 40.65× | Cars & Mobility |
| HJC Helmets | 53.33× | Cars & Mobility |
| Maserati in motorsport | 68.29× | |
| James Hunt | 24.51× | Sports |
| Lando Norris | 9.55× | Sports |
| Bicycle touring | 5.9× | Sports |
| Motorcycle sport | 5.7× | Sports |
| Used Cars | 5.2× | Cars & Mobility |
| Muscle car | 7.5× | Cars & Mobility |
| Touring motorcycle | 7.75× | Cars & Mobility |
| Civic | 40.65× | Music & Radio |
| Porsche in motorsport | 26× | Sports |
| Joey King | 14.98× | Movies & TV |
| Peugeot 205 | 19.74× | Cars & Mobility |
| Automobile repair shop | 5.06× | Cars & Mobility |
| EICMA | 63.47× | Cars & Mobility |
| Golf equipment | 6.25× | Sports |
| Kate Beckinsale | 9.29× | Movies & TV |
| Live events | 1.93× | Music & Radio |
| Rallying | 7.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.72 |
| Early Adopter Mentality | POWER | 1.63 |
| Risk Appetite | THRILL | 1.6 |
| DIY Mentality | THRILL | 1.57 |
| Sports Activity | POWER | 1.3 |
| Quality Awareness | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 16.1% |
| France | 12.4% |
See 24 Hours of Le Mans audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does 24 Hours of Le Mans have in Germany?
24 Hours of Le Mans has an estimated audience of 14,650 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 24 Hours of Le Mans fans?
16.3% of 24 Hours of Le Mans fans are female, 83.7% are male, with an average age of 33.8 years.
Which brands do 24 Hours of Le Mans fans like most?
24 Hours of Le Mans fans show strongest brand affinity for Motorbike (40.65×), HJC Helmets (53.33×), and Maserati in motorsport (68.29×) over the country average.
Where do 24 Hours of Le Mans fans live in Germany?
24 Hours of Le Mans fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,818), Bayern (reach 64,887), and Baden-Württemberg (reach 63,824). These three regions account for the largest share of the active audience.
What other brands do 24 Hours of Le Mans fans also like?
Beyond 24 Hours of Le Mans itself, the audience over-indexes on HJC Helmets (53.33×), Maserati in motorsport (68.29×), James Hunt (24.51×), and Lando Norris (9.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 24 Hours of Le Mans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.