Joolz Audience in Germany
Joolz has an estimated audience of 1,443 people in Germany. 77.7% are female, 22.3% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Maxi-Cosi, Britax, Toddler, Peg Perego, vertbaudet.
The average Joolz fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Maxi-Cosi, Britax, Toddler, with strongest over-indexing on Maxi-Cosi (53.23× the country average). Demographically, the Joolz audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Poet
Demographics of Joolz fans
| Metric | Value |
|---|---|
| Female | 77.7% |
| Male | 22.3% |
| Average age | 37.8 |
| Estimated audience size | 1,443 |
Audience persona
The typical Joolz fan in Germany is more female, around 37.8 years old, with strong Family Orientation tendencies and a notable affinity for Maxi-Cosi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 206,643 | 1.5× |
| Bayern | 143,422 | 1.41× |
| Baden-Württemberg | 107,971 | 1.25× |
| Hessen | 74,462 | 1.55× |
| Niedersachsen | 66,968 | 1.09× |
| Rheinland-Pfalz | 34,488 | 1.09× |
| Berlin | 32,992 | 1.17× |
| Hamburg | 26,805 | 1.88× |
| Schleswig-Holstein | 22,298 | 0.98× |
| Sachsen | 14,858 | 0.48× |
| Brandenburg | 10,973 | 0.56× |
| Thüringen | 7,702 | 0.48× |
| Sachsen-Anhalt | 6,950 | 0.43× |
| Bremen | 5,660 | 1.05× |
| Mecklenburg-Vorpommern | 5,491 | 0.46× |
| Saarland | 4,789 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Maxi-Cosi | 53.23× | Kids & Family |
| Britax | 35.51× | Kids & Family |
| Toddler | 8.31× | Kids & Family |
| Peg Perego | 39.47× | Kids & Family |
| vertbaudet | 18.08× | Fashion & Accessoires |
| Maclaren | 24.32× | Kids & Family |
| Babywearing | 10.5× | Kids & Family |
| Nuna | 46.3× | Kids & Family |
| Baby Jogger | 66.92× | Kids & Family |
| Toy library | 67.01× | Kids & Family |
| Infant bed | 9.71× | Home & Garden |
| Recaro | 40.41× | Games |
| Stroller (style) | 36.12× | |
| ABC Design | 35.36× | Kids & Family |
| Brands Hatch | 28.82× | Sports |
| Parental leave | 7.28× | Kids & Family |
| Childbirth | 7.34× | Kids & Family |
| Cult Beauty | 19.96× | Shopping |
| Child safety seat | 7.28× | Kids & Family |
| Pregnancy | 6.04× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.49 |
| Design Affinity | PREMIUM | 1.88 |
| DIY Mentality | THRILL | 1.65 |
| Indulgence | JOY | 1.62 |
| Luxury Orientation | PREMIUM | 1.57 |
| Creativity | OPEN | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 22.7% |
| United Kingdom | 20.6% |
| Italy | 20.1% |
See Joolz audiences in other countries
More Poet audiences in Germany
- Dietrich Bonhoeffer (762,024)
- Bertolt Brecht (694,002)
- Friedrich Schiller (404,224)
- Novalis (230,510)
- Ada Lovelace (187,940)
Frequently asked questions
How many fans does Joolz have in Germany?
Joolz has an estimated audience of 1,443 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Joolz fans?
77.7% of Joolz fans are female, 22.3% are male, with an average age of 37.8 years.
Which brands do Joolz fans like most?
Joolz fans show strongest brand affinity for Maxi-Cosi (53.23×), Britax (35.51×), and Toddler (8.31×) over the country average.
Where do Joolz fans live in Germany?
Joolz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 206,643), Bayern (reach 143,422), and Baden-Württemberg (reach 107,971). These three regions account for the largest share of the active audience.
What other brands do Joolz fans also like?
Beyond Joolz itself, the audience over-indexes on Britax (35.51×), Toddler (8.31×), Peg Perego (39.47×), and vertbaudet (18.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Joolz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.