Peg Perego Audience in Germany
Peg Perego has an estimated audience of 348,878 people in Germany. 79.6% are female, 20.4% are male, average age 36.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: vertbaudet, Baby food, Rossmann, Zara Kids, Joolz.
The average Peg Perego fan in Germany is 36.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include vertbaudet, Baby food, Rossmann, with strongest over-indexing on vertbaudet (29.77× the country average). Demographically, the Peg Perego audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Peg Perego fans
| Metric | Value |
|---|---|
| Female | 79.6% |
| Male | 20.4% |
| Average age | 36.6 |
| Estimated audience size | 348,878 |
Audience persona
The typical Peg Perego fan in Germany is more female, around 36.6 years old, with strong Family Orientation tendencies and a notable affinity for vertbaudet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 76,560 | 1.37× |
| Nordrhein-Westfalen | 75,915 | 0.99× |
| Baden-Württemberg | 50,341 | 1.06× |
| Niedersachsen | 35,408 | 1.05× |
| Hessen | 26,369 | 0.99× |
| Rheinland-Pfalz | 18,203 | 1.04× |
| Sachsen | 17,282 | 1.01× |
| Berlin | 15,048 | 0.96× |
| Brandenburg | 11,569 | 1.07× |
| Schleswig-Holstein | 11,435 | 0.91× |
| Thüringen | 9,728 | 1.09× |
| Sachsen-Anhalt | 8,711 | 0.96× |
| Mecklenburg-Vorpommern | 8,081 | 1.21× |
| Hamburg | 6,543 | 0.83× |
| Saarland | 3,903 | 0.91× |
| Bremen | 1,599 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| vertbaudet | 29.77× | Fashion & Accessoires |
| Baby food | 10.66× | Kids & Family |
| Rossmann | 7.09× | Shopping |
| Zara Kids | 20.57× | Fashion & Accessoires |
| Joolz | 22.36× | Kids & Family |
| Boardercross | 68.63× | Sports |
| Sogo | 33.29× | Technology & Electronics |
| Coop | 25.8× | Food & Beverages |
| Toddler | 4.97× | Kids & Family |
| Babybjörn | 31.8× | Kids & Family |
| Stroller (style) | 29.28× | |
| Knocked Up | 18.32× | Movies & TV |
| Baby Walz | 7.76× | Kids & Family |
| Childbirth | 6.5× | Kids & Family |
| Diaper | 7.8× | Kids & Family |
| Baby Jogger | 44.04× | Kids & Family |
| Harry Potter | 2.11× | Movies & TV |
| Pregnancy | 5.17× | Kids & Family |
| TK Maxx | 3.05× | Shopping |
| Fermented milk products | 29.76× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.11 |
| Quality Awareness | PREMIUM | 1.83 |
| DIY Mentality | THRILL | 1.68 |
| Design Affinity | PREMIUM | 1.65 |
| Individualism | JOY | 1.59 |
| Sustainability | BALANCE | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 29.3% |
| United States | 16.5% |
| Germany | 8.7% |
See Peg Perego audiences in other countries
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Peg Perego have in Germany?
Peg Perego has an estimated audience of 348,878 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Peg Perego fans?
79.6% of Peg Perego fans are female, 20.4% are male, with an average age of 36.6 years.
Which brands do Peg Perego fans like most?
Peg Perego fans show strongest brand affinity for vertbaudet (29.77×), Baby food (10.66×), and Rossmann (7.09×) over the country average.
Where do Peg Perego fans live in Germany?
Peg Perego fans in Germany are most concentrated in Bayern (reach 76,560), Nordrhein-Westfalen (reach 75,915), and Baden-Württemberg (reach 50,341). These three regions account for the largest share of the active audience.
What other brands do Peg Perego fans also like?
Beyond Peg Perego itself, the audience over-indexes on Baby food (10.66×), Rossmann (7.09×), Zara Kids (20.57×), and Joolz (22.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peg Perego. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.