Rascasse Audience Intelligence

Peg Perego Target Market in Germany

A data profile of the people who buy, follow and care about Peg Perego in Germany — modelled from more than twelve digital signal sources. Peg Perego has an estimated audience of 347,394 people in Germany.

#1991among Brand in Germany#309in Kids & Family

The average Peg Perego fan in Germany is 36.6 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include vertbaudet, Baby food, Rossmann, with strongest over-indexing on vertbaudet (29.77× the country average).

Demographically, the Peg Perego audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Individualism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Peg Perego fan in Germany is more female, around 36.6 years old, with strong Individualism tendencies and a notable affinity for vertbaudet.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peg Perego profile in Germany.

Audience size
347K
in Germany
Gender
79.6%♀
20.4% male
Age
36.6
average years
Country rank
#15607
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Peg Perego

79.6% are female, 20.4% are male, average age 36.6.

Fig. 02

Gender split

79.6%
Female
20.4%
Male
Demographic split for Peg Perego audience in Germany
MetricValue
Female79.6%
Male20.4%
Average age36.6
Estimated audience size347,394
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Peg Perego audience in Germany
Age bracketShare%
16-1914%
20-2933%
30-3928%
40-4914%
50+11%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Peg Perego audience comes from Germany.

Worldwide audience distribution share by country for Peg Perego
CountryShare
Italy30.1%
United States17.1%
Germany9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peg Perego audience in Germany is strongest.

Fig. 05

Top regions by affinity

Peg Perego customers by region in Germany
#RegionReachAffinity×
01Bayern~80K1.35×
02Mecklenburg-Vorpommern~8K1.22×
03Thüringen~10K1.10×
04Brandenburg~10K1.06×
05Baden-Württemberg~50K1.05×
06Niedersachsen~30K1.03×
07Rheinland-Pfalz~20K1.03×
08Sachsen~20K1.01×
09Sachsen-Anhalt~9K0.99×
10Hessen~30K0.98×
11Saarland~4K0.97×
12Nordrhein-Westfalen~70K0.96×
13Schleswig-Holstein~10K0.93×
14Berlin~10K0.92×
15Hamburg~7K0.84×
16Bremen~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Peg Perego, Germany
0.77×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peg Perego audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peg Perego audience
#·InterestCategoryAffinity×
01BoardercrossSports68.63×
02Baby JoggerKids & Family44.04×
03SogoTechnology & Electronics33.29×
04BabybjörnKids & Family31.80×
05vertbaudetFashion & Accessoires29.77×
06Fermented milk productsFood & Beverages29.76×
07Stroller (style)Topic29.28×
08CoopFood & Beverages25.80×
09JoolzKids & Family22.36×
10Zara KidsFashion & Accessoires20.57×
11Knocked UpMovies & TV18.32×
12Rudi VöllerSports12.82×
13Baby foodKids & Family10.66×
14DiaperKids & Family7.80×
15Baby WalzKids & Family7.76×
16RossmannShopping7.09×
17ChildbirthKids & Family6.50×
18PregnancyKids & Family5.17×
19ToddlerKids & Family4.97×
20TK MaxxShopping3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peg Perego audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peg Perego audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.05×
TraditionCONSERVATISM1.90×
Design AffinityPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peg Perego audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Need for SecurityCONSERVATISM0.94×
SpiritualityBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Peg Perego's target market in Germany?

Peg Perego's target market in Germany covers an estimated 347,394 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Peg Perego customers?

79.6% of the Peg Perego audience are female, 20.4% are male, with an average age of 36.6 years.

03

Which brands do Peg Perego fans like most?

Peg Perego fans show strongest brand affinity for vertbaudet (29.77×), Baby food (10.66×), and Rossmann (7.09×) over the country average.

04

Where do Peg Perego fans live in Germany?

Peg Perego fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Peg Perego fans also like?

Beyond Peg Perego itself, the audience over-indexes on Baby food (10.66×), Rossmann (7.09×), Zara Kids (20.57×), and Joolz (22.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Peg Perego audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Peg Perego. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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