Rascasse Audience Intelligence

Sogo Target Market in Germany

A data profile of the people who buy, follow and care about Sogo in Germany — modelled from more than twelve digital signal sources. Sogo has an estimated audience of 223,066 people in Germany.

#2672among Brand in Germany#794in Technology & Electronics

The average Sogo fan in Germany is 36.6 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Niedersachsen, Rheinland-Pfalz.

Top brand affinities include japanese music, Sample sale, Peg Perego, with strongest over-indexing on japanese music (56.25× the country average).

Demographically, the Sogo audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sogo fan in Germany is more female, around 36.6 years old, with strong Quality Awareness tendencies and a notable affinity for japanese music.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sogo profile in Germany.

Audience size
223K
in Germany
Gender
56.2%♀
43.8% male
Age
36.6
average years
Country rank
#21193
Brand in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sogo

56.2% are female, 43.8% are male, average age 36.6.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Sogo audience in Germany
MetricValue
Female56.2%
Male43.8%
Average age36.6
Estimated audience size223,066
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Sogo audience in Germany
Age bracketShare%
16-1927%
20-2920%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Sogo audience comes from Germany.

Worldwide audience distribution share by country for Sogo
CountryShare
Taiwan40.2%
Hong Kong11.8%
China10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sogo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sogo customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~50K4.12×
02Baden-Württemberg~100K3.23×
03Niedersachsen~60K2.56×
04Hamburg~10K1.81×
05Bayern~30K0.70×
06Bremen~1K0.67×
07Saarland~2K0.62×
08Hessen~10K0.59×
09Mecklenburg-Vorpommern~3K0.57×
10Nordrhein-Westfalen~30K0.56×
11Sachsen-Anhalt~4K0.54×
12Schleswig-Holstein~5K0.52×
13Thüringen~3K0.52×
14Brandenburg~4K0.46×
15Berlin~5K0.44×
16Sachsen~5K0.38×
Fig. 06

Affinity by region

Affinity by region — Sogo, Germany
0.38×1.00×4.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sogo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sogo audience
#·InterestCategoryAffinity×
01Sample saleShopping102.73×
02japanese musicMusic & Radio56.25×
03Peg PeregoKids & Family33.29×
04Nip/TuckMovies & TV32.75×
05Marcel ProustLiterature25.99×
06Dove (chocolate)Food & Beverages22.97×
07Shopping channelMovies & TV20.00×
08Astro (Malaysian satellite television)Movies & TV20.00×
09Korean barbecueFood & Beverages20.00×
10Korean fried chickenFood & Beverages19.28×
11American Beauty (1999 film)Movies & TV11.55×
12JoolzKids & Family11.47×
13Moving companyHome & Garden11.03×
14Black metalMusic & Radio7.34×
15Bett1Home & Garden6.81×
16MattressHome & Garden6.74×
17Western wearFashion & Accessoires5.87×
18Tom CruiseMovies & TV5.34×
19Fast fashionFashion & Accessoires4.77×
20Baby foodKids & Family3.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sogo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sogo audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.99×
Community OrientationOPEN1.55×
SpiritualityBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sogo audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.76×
IndulgenceJOY0.80×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sogo's target market in Germany?

Sogo's target market in Germany covers an estimated 223,066 people, concentrated in Baden-Württemberg and Niedersachsen.

02

What is the gender split and age of Sogo customers?

56.2% of the Sogo audience are female, 43.8% are male, with an average age of 36.6 years.

03

Which brands do Sogo fans like most?

Sogo fans show strongest brand affinity for japanese music (56.25×), Sample sale (102.73×), and Peg Perego (33.29×) over the country average.

04

Where do Sogo fans live in Germany?

Sogo fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Niedersachsen (reach ~60K), and Rheinland-Pfalz (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Sogo fans also like?

Beyond Sogo itself, the audience over-indexes on Sample sale (102.73×), Peg Perego (33.29×), Shopping channel (20×), and Moving company (11.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Sogo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sogo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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