Sogo Audience in Germany
Sogo has an estimated audience of 148,828 people in Germany. 56.2% are female, 43.8% are male, average age 36.6. Top regions: Baden-Württemberg, Niedersachsen, Rheinland-Pfalz. Top brand affinities: Rossmann, Gil Ofarim, Lindy Hop, Progressive rock, Home Office.
The average Sogo fan in Germany is 36.6 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Niedersachsen, Rheinland-Pfalz. Top brand affinities include Rossmann, Gil Ofarim, Lindy Hop, with strongest over-indexing on Rossmann (1.85× the country average). Demographically, the Sogo audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Sogo fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 36.6 |
| Estimated audience size | 148,828 |
Audience persona
The typical Sogo fan in Germany is more female, around 36.6 years old, with strong Quality Awareness tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 102,625 | 3× |
| Niedersachsen | 64,698 | 2.65× |
| Rheinland-Pfalz | 53,874 | 4.28× |
| Bayern | 29,761 | 0.74× |
| Nordrhein-Westfalen | 20,994 | 0.38× |
| Hessen | 10,956 | 0.57× |
| Hamburg | 10,435 | 1.84× |
| Berlin | 4,762 | 0.42× |
| Schleswig-Holstein | 3,819 | 0.42× |
| Sachsen | 3,027 | 0.25× |
| Brandenburg | 1,330 | 0.17× |
| Saarland | 1,171 | 0.38× |
| Thüringen | 1,084 | 0.17× |
| Sachsen-Anhalt | 1,011 | 0.16× |
| Bremen | 891 | 0.42× |
| Mecklenburg-Vorpommern | 697 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.85× | Shopping |
| Gil Ofarim | 2.34× | Music & Radio |
| Lindy Hop | 15.23× | Music & Radio |
| Progressive rock | 2.66× | Music & Radio |
| Home Office | 1.87× | Business & Career |
| Mothercare | 2.97× | Kids & Family |
| Artistic inspiration | 1.71× | Arts & Culture |
| Hoosier | 20× | Politics & Society |
| Ireen Sheer | 2.51× | Music & Radio |
| HomeExchange.com | 5.43× | Travel & Leisure |
| Handmade Gifts | 1.56× | Kids & Family |
| Natural rubber | 1.75× | Cars & Mobility |
| Mechanic | 1.6× | Cars & Mobility |
| Cachorro | 2.59× | Pets & Animals |
| Sixx | 1.92× | Movies & TV |
| Société Nautique de Genève | 10.31× | Travel & Leisure |
| Ipekyol | 2.48× | Shopping |
| Bank account | 1.7× | Business & Career |
| Anton Hofreiter | 2.97× | Politics & Society |
| Radio Kiss Kiss Napoli | 11.3× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.82 |
| Convenience Orientation | PREMIUM | 1.65 |
| Individualism | JOY | 1.48 |
| Design Affinity | PREMIUM | 1.46 |
| Family Orientation | CONSERVATISM | 1.43 |
| Sports Activity | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 41.1% |
| Hong Kong | 12.1% |
| China | 10.9% |
See Sogo audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Sogo have in Germany?
Sogo has an estimated audience of 148,828 people in Germany, concentrated in Baden-Württemberg and Niedersachsen.
What is the gender split and age of Sogo fans?
56.2% of Sogo fans are female, 43.8% are male, with an average age of 36.6 years.
Which brands do Sogo fans like most?
Sogo fans show strongest brand affinity for Rossmann (1.85×), Gil Ofarim (2.34×), and Lindy Hop (15.23×) over the country average.
Where do Sogo fans live in Germany?
Sogo fans in Germany are most concentrated in Baden-Württemberg (reach 102,625), Niedersachsen (reach 64,698), and Rheinland-Pfalz (reach 53,874). These three regions account for the largest share of the active audience.
What other brands do Sogo fans also like?
Beyond Sogo itself, the audience over-indexes on Gil Ofarim (2.34×), Lindy Hop (15.23×), Progressive rock (2.66×), and Home Office (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sogo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.