Western wear Audience in Germany
Western wear has an estimated audience of 3,235,527 people in Germany. 66.6% are female, 33.4% are male, average age 39.7. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Dress shirt, Sleeve, Unisex, T-shirt, Discount stores.
The average Western wear fan in Germany is 39.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Dress shirt, Sleeve, Unisex, with strongest over-indexing on Dress shirt (6.03× the country average). Demographically, the Western wear audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Western wear fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 39.7 |
| Estimated audience size | 3,235,527 |
Audience persona
The typical Western wear fan in Germany is more female, around 39.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dress shirt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 464,054 | 0.89× |
| Baden-Württemberg | 318,570 | 0.72× |
| Nordrhein-Westfalen | 310,143 | 0.44× |
| Niedersachsen | 211,249 | 0.67× |
| Hessen | 185,642 | 0.75× |
| Rheinland-Pfalz | 155,031 | 0.96× |
| Brandenburg | 115,531 | 1.15× |
| Thüringen | 89,843 | 1.09× |
| Berlin | 87,731 | 0.61× |
| Sachsen-Anhalt | 87,255 | 1.04× |
| Mecklenburg-Vorpommern | 76,741 | 1.24× |
| Saarland | 74,108 | 1.87× |
| Bremen | 73,892 | 2.67× |
| Sachsen | 72,638 | 0.46× |
| Schleswig-Holstein | 71,496 | 0.62× |
| Hamburg | 60,489 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dress shirt | 6.03× | Fashion & Accessoires |
| Sleeve | 5.47× | Fashion & Accessoires |
| Unisex | 4.59× | Fashion & Accessoires |
| T-shirt | 2.78× | Fashion & Accessoires |
| Discount stores | 1.54× | Shopping |
| Deichmann | 1.87× | Shopping |
| Denim | 3.56× | Fashion & Accessoires |
| Dresses | 2× | Fashion & Accessoires |
| Child | 1.79× | Kids & Family |
| Gala | 1.62× | News |
| Hosiery | 3.34× | Fashion & Accessoires |
| Undergarment | 2.09× | Fashion & Accessoires |
| Fashion design | 1.69× | Business & Career |
| Tchibo | 1.99× | Shopping |
| C&A | 1.92× | Shopping |
| Boutiques | 1.73× | Fashion & Accessoires |
| Levi Strauss & Co. | 3.78× | Fashion & Accessoires |
| Children's clothing | 2.1× | Fashion & Accessoires |
| Rossmann | 1.53× | Shopping |
| Gown | 2.81× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.8 |
| Price Sensitivity | PREMIUM | 1.53 |
| Sustainability | BALANCE | 1.48 |
| Sports Activity | POWER | 1.42 |
| Pet Ownership | JOY | 1.35 |
| Creativity | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.1% |
| Japan | 18.8% |
| China | 5.9% |
See Western wear audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Western wear have in Germany?
Western wear has an estimated audience of 3,235,527 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Western wear fans?
66.6% of Western wear fans are female, 33.4% are male, with an average age of 39.7 years.
Which brands do Western wear fans like most?
Western wear fans show strongest brand affinity for Dress shirt (6.03×), Sleeve (5.47×), and Unisex (4.59×) over the country average.
Where do Western wear fans live in Germany?
Western wear fans in Germany are most concentrated in Bayern (reach 464,054), Baden-Württemberg (reach 318,570), and Nordrhein-Westfalen (reach 310,143). These three regions account for the largest share of the active audience.
What other brands do Western wear fans also like?
Beyond Western wear itself, the audience over-indexes on Sleeve (5.47×), Unisex (4.59×), T-shirt (2.78×), and Discount stores (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Western wear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.