Rascasse Audience Intelligence

Western wear Audience in Spain

A data profile of the people who buy, follow and care about Western wear in Spain — modelled from more than twelve digital signal sources. Western wear has an estimated audience of 2,613,395 people in Spain.

#979among Topic in Spain#92in Fashion & Accessoires

The average Western wear fan in Spain is 44.7 years old, more female, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western wear profile in Spain.

Audience size
2.6M
in Spain
Gender
72.4%♀
27.6% male
Age
44.7
average years
Country rank
#1483
Topic in Spain
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western wear fans

72.4% are female, 27.6% are male, average age 44.7.

Fig. 02

Gender split

72.4%
Female
27.6%
Male
Demographic split for Western wear audience in Spain
MetricValue
Female72.4%
Male27.6%
Average age44.7
Estimated audience size2,613,395
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Western wear audience in Spain
Age bracketShare%
16-197%
20-2914%
30-3922%
40-4929%
50+28%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Western wear audience comes from Spain.

Worldwide audience distribution share by country for Western wear
CountryShare
United States25.1%
Japan18.8%
China5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western wear audience in Spain is strongest.

Fig. 05

Top regions by affinity

Western wear fans by region: top regions in Spain
#RegionReachAffinity×
01Navarre~40K1.20×
02Principality of Asturias~70K1.09×
03Region of Murcia~90K1.05×
04Aragon~70K1.05×
05Castilla-La Mancha~100K1.01×
06Balearic Islands~70K1.01×
07Castile and León~100K0.99×
08Canary Islands~100K0.97×
09Galicia~100K0.96×
10Basque Autonomous Country~90K0.96×
11Comunidad Valenciana~300K0.93×
12Andalusia~500K0.91×
13Catalonia~400K0.90×
14Community of Madrid~400K0.88×
Appendix

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How to read this data

Audience size is the estimated number of people in Spain who actively search for Western wear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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