Rascasse Audience Intelligence

Western wear Audience in Brazil

A data profile of the people who buy, follow and care about Western wear in Brazil — modelled from more than twelve digital signal sources. Western wear has an estimated audience of 4,998,109 people in Brazil.

#915among Topic in Brazil#61in Fashion & Accessoires

The average Western wear fan in Brazil is 39.8 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western wear profile in Brazil.

Audience size
5M
in Brazil
Gender
71.3%♀
28.7% male
Age
39.8
average years
Country rank
#1349
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western wear fans

71.3% are female, 28.7% are male, average age 39.8.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Western wear audience in Brazil
MetricValue
Female71.3%
Male28.7%
Average age39.8
Estimated audience size4,998,109
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Western wear audience in Brazil
Age bracketShare%
16-1915%
20-2922%
30-3923%
40-4921%
50+19%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Western wear audience comes from Brazil.

Worldwide audience distribution share by country for Western wear
CountryShare
United States25.1%
Japan18.8%
China5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western wear audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Western wear fans by region: top regions in Brazil
#RegionReachAffinity×
01Acre~20K1.34×
02Roraima~20K1.20×
03Mato Grosso do Sul~80K1.11×
04Rondônia~50K1.10×
05Tocantins~30K1.05×
06Mato Grosso~100K1.02×
07Ceará~200K0.99×
08Maranhão~100K0.99×
09Paraíba~100K0.99×
10Amazonas~90K0.99×
11Alagoas~70K0.99×
12Piauí~70K0.99×
13Sergipe~50K0.99×
14Goiás~200K0.98×
15Pará~200K0.98×
16Espírito Santo~100K0.98×
17Federal District~80K0.98×
18Pernambuco~200K0.97×
19Bahia~300K0.95×
20Santa Catarina~200K0.95×
21Rio Grande do Sul~300K0.94×
22Rio de Janeiro~400K0.93×
23Paraná~300K0.93×
24Minas Gerais~500K0.91×
25São Paulo~1M0.83×
26Amapá0.00×
27Rio Grande do Norte0.00×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Brazil

See Western wear audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Western wear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →