Denim Audience in Germany
Denim has an estimated audience of 3,439,654 people in Germany. 66.5% are female, 33.5% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Kodiaq, Esra Erol, Snow White (Fables), Home Delivery, Information sensitivity.
The average Denim fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Kodiaq, Esra Erol, Snow White (Fables), with strongest over-indexing on Škoda Kodiaq (2.17× the country average). Demographically, the Denim audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Denim fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 38.4 |
| Estimated audience size | 3,439,654 |
Audience persona
The typical Denim fan in Germany is more female, around 38.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 841,963 | 1.12× |
| Bayern | 573,096 | 1.04× |
| Baden-Württemberg | 497,005 | 1.06× |
| Niedersachsen | 343,208 | 1.03× |
| Hessen | 280,481 | 1.07× |
| Rheinland-Pfalz | 172,483 | 1× |
| Berlin | 166,376 | 1.08× |
| Sachsen | 161,369 | 0.96× |
| Schleswig-Holstein | 122,386 | 0.99× |
| Brandenburg | 96,883 | 0.91× |
| Hamburg | 85,879 | 1.1× |
| Thüringen | 83,081 | 0.95× |
| Sachsen-Anhalt | 78,505 | 0.88× |
| Mecklenburg-Vorpommern | 60,049 | 0.91× |
| Saarland | 36,832 | 0.87× |
| Bremen | 30,370 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 2.17× | Cars & Mobility |
| Esra Erol | 4.86× | Movies & TV |
| Snow White (Fables) | 1.82× | Literature |
| Home Delivery | 2.07× | Food & Beverages |
| Information sensitivity | 3.74× | Technology & Electronics |
| Bank account | 1.93× | Business & Career |
| Kieser Training | 2.25× | Sports |
| The Hunt (2012 film) | 2.47× | Movies & TV |
| Hostelworld | 3.34× | Travel & Leisure |
| Corfu (regional unit) | 1.63× | Travel & Leisure |
| Jersey (fabric) | 2.64× | Fashion & Accessoires |
| Video izle | 1.7× | |
| Scratching post | 2.88× | Pets & Animals |
| De Buyer | 5.12× | Home & Garden |
| Cachorro | 1.65× | Pets & Animals |
| Carrie (novel) | 2.64× | Literature |
| Theocracy | 4.64× | Music & Radio |
| Oktay Kaynarca | 3.28× | Movies & TV |
| Volvo V60 | 2.04× | Cars & Mobility |
| Intrusion prevention system | 2.85× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.61 |
| Creativity | OPEN | 1.49 |
| Design Affinity | PREMIUM | 1.35 |
| Sustainability | BALANCE | 1.34 |
| Early Adopter Mentality | POWER | 1.34 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 9.6% |
| China | 7.4% |
See Denim audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Denim have in Germany?
Denim has an estimated audience of 3,439,654 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Denim fans?
66.5% of Denim fans are female, 33.5% are male, with an average age of 38.4 years.
Which brands do Denim fans like most?
Denim fans show strongest brand affinity for Škoda Kodiaq (2.17×), Esra Erol (4.86×), and Snow White (Fables) (1.82×) over the country average.
Where do Denim fans live in Germany?
Denim fans in Germany are most concentrated in Nordrhein-Westfalen (reach 841,963), Bayern (reach 573,096), and Baden-Württemberg (reach 497,005). These three regions account for the largest share of the active audience.
What other brands do Denim fans also like?
Beyond Denim itself, the audience over-indexes on Esra Erol (4.86×), Snow White (Fables) (1.82×), Home Delivery (2.07×), and Information sensitivity (3.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Denim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.