Denim Audience in Germany
Denim has an estimated audience of 3,439,654 people in Germany. 66.5% are female, 33.5% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Western Union, Gina Tricot, German television comedy, Desigual.
The average Denim fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Western Union, Gina Tricot, with strongest over-indexing on Satire (6.05× the country average). Demographically, the Denim audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Denim fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 38.4 |
| Estimated audience size | 3,439,654 |
Audience persona
The typical Denim fan in Germany is more female, around 38.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 841,963 | 1.12× |
| Bayern | 573,096 | 1.04× |
| Baden-Württemberg | 497,005 | 1.06× |
| Niedersachsen | 343,208 | 1.03× |
| Hessen | 280,481 | 1.07× |
| Rheinland-Pfalz | 172,483 | 1× |
| Berlin | 166,376 | 1.08× |
| Sachsen | 161,369 | 0.96× |
| Schleswig-Holstein | 122,386 | 0.99× |
| Brandenburg | 96,883 | 0.91× |
| Hamburg | 85,879 | 1.1× |
| Thüringen | 83,081 | 0.95× |
| Sachsen-Anhalt | 78,505 | 0.88× |
| Mecklenburg-Vorpommern | 60,049 | 0.91× |
| Saarland | 36,832 | 0.87× |
| Bremen | 30,370 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.05× | Literature |
| Western Union | 4.83× | Business & Career |
| Gina Tricot | 7.08× | Fashion & Accessoires |
| German television comedy | 6.26× | Movies & TV |
| Desigual | 9.95× | Fashion & Accessoires |
| Tagesschau | 1.88× | Movies & TV |
| Leggings | 3.93× | Fashion & Accessoires |
| Headphones | 4.81× | Technology & Electronics |
| Pets | 1.61× | Pets & Animals |
| Country rap | 5× | Music & Radio |
| Real property | 3.68× | Home & Garden |
| Western wear | 4.15× | Fashion & Accessoires |
| Tom Tailor | 4.35× | Fashion & Accessoires |
| H&M | 1.77× | Shopping |
| Allgäu | 4.6× | Travel & Leisure |
| Felix Baumgartner | 3.48× | Sports |
| Breuninger | 2.29× | Fashion & Accessoires |
| Spiegel Online | 1.56× | News |
| C&A | 2.22× | Shopping |
| Cyber Monday | 2.85× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.61 |
| Creativity | OPEN | 1.49 |
| Design Affinity | PREMIUM | 1.35 |
| Sustainability | BALANCE | 1.34 |
| Early Adopter Mentality | POWER | 1.34 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 9.6% |
| China | 7.4% |
See Denim audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Denim have in Germany?
Denim has an estimated audience of 3,439,654 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Denim fans?
66.5% of Denim fans are female, 33.5% are male, with an average age of 38.4 years.
Which brands do Denim fans like most?
Denim fans show strongest brand affinity for Satire (6.05×), Western Union (4.83×), and Gina Tricot (7.08×) over the country average.
Where do Denim fans live in Germany?
Denim fans in Germany are most concentrated in Nordrhein-Westfalen (reach 841,963), Bayern (reach 573,096), and Baden-Württemberg (reach 497,005). These three regions account for the largest share of the active audience.
What other brands do Denim fans also like?
Beyond Denim itself, the audience over-indexes on Western Union (4.83×), Gina Tricot (7.08×), German television comedy (6.26×), and Desigual (9.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Denim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.