A data profile of the people who buy, follow and care about Denim in India — modelled from more than twelve digital signal sources. Denim has an estimated audience of 8,308,085 people in India.
Denim has an estimated audience of 8,308,085 people in India. 37.0% are female, 63.0% are male, average age 30.4. Top brand affinities: True Detective, Cashback reward program, Men's clothing, Stranger Things, Drop shipping.
Top brand affinities include True Detective, Cashback reward program, Men's clothing, with strongest over-indexing on True Detective (2.88× the country average).
Demographically, the Denim audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
The typical Denim fan in India is more male, around 30.4 years old, with strong Luxury Orientation tendencies and a notable affinity for True Detective.
The key figures that characterise the Denim profile in India.
37.0% are female, 63.0% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 30.4 |
| Estimated audience size | 8,308,085 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 35% | |
| 30-39 | 17% | |
| 40-49 | 9% | |
| 50+ | 5% |
of the worldwide Denim audience comes from India.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 9.6% |
| China | 7.4% |
The strongest cross-interests of the Denim audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cashback reward program | Shopping | 3.58× | ||
| 02 | True Detective | Movies & TV | 2.88× | ||
| 03 | Tommy Hilfiger | Fashion & Accessoires | 2.66× | ||
| 04 | Drop shipping | Shopping | 2.53× | ||
| 05 | Crocs | Fashion & Accessoires | 2.30× | ||
| 06 | BTS | Music & Radio | 2.06× | ||
| 07 | Skirt | Fashion & Accessoires | 1.90× | ||
| 08 | HDFC Bank | Business & Career | 1.74× | ||
| 09 | Outerwear | Fashion & Accessoires | 1.72× | ||
| 10 | Embroidery | Home & Garden | 1.67× | ||
| 11 | Wedding invitation | Home & Garden | 1.66× | ||
| 12 | Men's clothing | Fashion & Accessoires | 1.63× | ||
| 13 | Trousers | Fashion & Accessoires | 1.63× | ||
| 14 | Stranger Things | Movies & TV | 1.61× | ||
| 15 | Business class | Travel & Leisure | 1.61× | ||
| 16 | ICICI Bank | Business & Career | 1.61× | ||
| 17 | Earring | Fashion & Accessoires | 1.57× | ||
| 18 | Engagement ring | Fashion & Accessoires | 1.57× | ||
| 19 | Party dress | Fashion & Accessoires | 1.53× | ||
| 20 | Casino games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.50× | |
| Early Adopter Mentality | POWER | 1.44× | |
| Indulgence | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.61× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Spirituality | BALANCE | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Denim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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