A data profile of the people who buy, follow and care about Denim in Italy — modelled from more than twelve digital signal sources. Denim has an estimated audience of 4,203,280 people in Italy.
The average Denim fan in Italy is 37.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
Top brand affinities include Stradivarius, Lingerie, Formal wear, with strongest over-indexing on Stradivarius (3.06× the country average).
Demographically, the Denim audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Denim fan in Italy is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
The key figures that characterise the Denim profile in Italy.
62.4% are female, 37.6% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 37.6 |
| Estimated audience size | 4,203,280 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Denim audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 9.6% |
| China | 7.4% |
Where the Denim audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.36× | |
| 02 | Tuscany | ~400K | 1.29× | |
| 03 | Veneto | ~400K | 1.24× | |
| 04 | Puglia | ~400K | 1.24× | |
| 05 | Lazio | ~600K | 1.20× | |
| 06 | Marche | ~100K | 1.15× | |
| 07 | Sicilia | ~400K | 1.14× | |
| 08 | Emilia-Romagna | ~400K | 1.11× | |
| 09 | Piedmont | ~300K | 1.02× | |
| 10 | Abruzzo | ~90K | 1.01× | |
| 11 | Calabria | ~100K | 0.97× | |
| 12 | Friuli-Venezia Giulia | ~80K | 0.97× | |
| 13 | Trentino-Alto Adige/Südtirol | ~70K | 0.94× | |
| 14 | Aosta Valley | ~10K | 0.93× | |
| 15 | Umbria | ~60K | 0.92× | |
| 16 | Molise | ~20K | 0.91× | |
| 17 | Liguria | ~100K | 0.90× | |
| 18 | Basilicata | ~30K | 0.89× | |
| 19 | Sardinia | ~100K | 0.86× |
The strongest cross-interests of the Denim audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Formal wear | Fashion & Accessoires | 4.00× | ||
| 02 | Marella | Fashion & Accessoires | 3.73× | ||
| 03 | Levi Strauss & Co. | Fashion & Accessoires | 3.51× | ||
| 04 | Social shopping | Shopping | 3.39× | ||
| 05 | Stradivarius | Shopping | 3.06× | ||
| 06 | Calzedonia | Fashion & Accessoires | 2.31× | ||
| 07 | Balenciaga | Fashion & Accessoires | 2.27× | ||
| 08 | Lingerie | Fashion & Accessoires | 2.20× | ||
| 09 | Wedding dress | Fashion & Accessoires | 2.03× | ||
| 10 | New Balance | Fashion & Accessoires | 2.02× | ||
| 11 | Wikipedia | Internet & Social Media | 1.90× | ||
| 12 | Deal of the day | Shopping | 1.90× | ||
| 13 | OVS | Fashion & Accessoires | 1.76× | ||
| 14 | Bikini | Fashion & Accessoires | 1.71× | ||
| 15 | Genetics | Kids & Family | 1.67× | ||
| 16 | H&M | Shopping | 1.65× | ||
| 17 | Streetwear | Fashion & Accessoires | 1.59× | ||
| 18 | Leather | Fashion & Accessoires | 1.56× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.55× | ||
| 20 | Sportswear (activewear) | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.37× | |
| Sustainability | BALANCE | 1.34× | |
| Design Affinity | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Tradition | CONSERVATISM | 0.81× | |
| Spirituality | BALANCE | 0.84× |
Denim has an estimated audience of 4,203,280 people in Italy, concentrated in Lombardy and Lazio.
62.4% of Denim fans are female, 37.6% are male, with an average age of 37.6 years.
Denim fans show strongest brand affinity for Stradivarius (3.06×), Lingerie (2.2×), and Formal wear (4×) over the country average.
Denim fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Sicilia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Denim itself, the audience over-indexes on Lingerie (2.2×), Formal wear (4×), Wikipedia (1.9×), and Deal of the day (1.9×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Denim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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