A data profile of the people who buy, follow and care about Denim in Spain — modelled from more than twelve digital signal sources. Denim has an estimated audience of 2,170,420 people in Spain.
Denim has an estimated audience of 2,170,420 people in Spain. 66.5% are female, 33.5% are male, average age 40.7. Top brand affinities: Mango, Iberia (airline), WhatsApp, Aldi, Massimo Dutti.
Top brand affinities include Mango, Iberia (airline), WhatsApp, with strongest over-indexing on Mango (4.54× the country average).
Demographically, the Denim audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
The typical Denim fan in Spain is more female, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Mango.
The key figures that characterise the Denim profile in Spain.
66.5% are female, 33.5% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 40.7 |
| Estimated audience size | 2,170,420 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 20% |
of the worldwide Denim audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 9.6% |
| China | 7.4% |
The strongest cross-interests of the Denim audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mango | Shopping | 4.54× | ||
| 02 | Levi Strauss & Co. | Fashion & Accessoires | 4.44× | ||
| 03 | Formal wear | Fashion & Accessoires | 4.35× | ||
| 04 | Pepe Jeans | Fashion & Accessoires | 3.63× | ||
| 05 | Cyber Monday | Shopping | 3.57× | ||
| 06 | Desigual | Fashion & Accessoires | 3.21× | ||
| 07 | Betfair | Games | 3.10× | ||
| 08 | Massimo Dutti | Shopping | 3.05× | ||
| 09 | Internet & Social Media | 2.65× | |||
| 10 | Refrigerator | Home & Garden | 2.64× | ||
| 11 | Iberia (airline) | Travel & Leisure | 2.56× | ||
| 12 | Deal of the day | Shopping | 2.46× | ||
| 13 | Distilled beverage | Food & Beverages | 2.40× | ||
| 14 | Aldi | Shopping | 2.28× | ||
| 15 | TripAdvisor | Travel & Leisure | 2.22× | ||
| 16 | Oysho | Fashion & Accessoires | 2.12× | ||
| 17 | Real property | Home & Garden | 2.06× | ||
| 18 | Black Friday (shopping) | Shopping | 1.99× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.91× | ||
| 20 | Stradivarius | Shopping | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.64× | |
| Quality Awareness | PREMIUM | 1.37× | |
| Sustainability | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Extroversion | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Denim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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