Rascasse Audience Intelligence

Denim Audience in United States

A data profile of the people who buy, follow and care about Denim in United States — modelled from more than twelve digital signal sources. Denim has an estimated audience of 21,063,210 people in United States.

#1063among Topic in United States#77in Fashion & Accessoires

The average Denim fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Trousers, Men's clothing, Nordstrom rack, with strongest over-indexing on Trousers (2.72× the country average).

Demographically, the Denim audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Denim fan in United States is more female, around 36.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Trousers.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Denim profile in United States.

Audience size
21.1M
in United States
Gender
63.2%♀
36.8% male
Age
36.1
average years
Country rank
#1544
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Denim fans

63.2% are female, 36.8% are male, average age 36.1.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Denim audience in United States
MetricValue
Female63.2%
Male36.8%
Average age36.1
Estimated audience size21,063,210
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Denim audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Denim audience comes from United States.

Worldwide audience distribution share by country for Denim
CountryShare
United States18.3%
Japan9.6%
China7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Denim audience in United States is strongest.

Fig. 05

Top regions by affinity

Denim fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.39×
02Louisiana~400K1.38×
03Tennessee~600K1.37×
04New York~1.5M1.35×
05California~3M1.33×
06Georgia~800K1.26×
07Alabama~400K1.21×
08Maryland~400K1.18×
09Hawaii~100K1.17×
10Texas~2M1.16×
11Illinois~800K1.13×
12Arkansas~200K1.13×
13Washington, District of Columbia~70K1.10×
14North Carolina~700K1.09×
15Washington~500K1.07×
16New Jersey~600K1.05×
17Virginia~500K1.05×
18Pennsylvania~700K1.04×
19South Carolina~300K1.04×
20Florida~1.5M1.03×
21Nevada~200K1.03×
22Utah~200K1.03×
23Michigan~600K1.01×
24Oklahoma~200K1.01×
25Arizona~400K0.99×
26Missouri~300K0.99×
27Oregon~200K0.98×
28Connecticut~200K0.97×
29Massachusetts~400K0.96×
30Delaware~60K0.96×
31Alaska~40K0.96×
32Indiana~400K0.95×
33Kentucky~300K0.95×
34Ohio~600K0.93×
35Rhode Island~60K0.93×
36Kansas~200K0.92×
37Nebraska~100K0.92×
38North Dakota~40K0.91×
39Minnesota~300K0.90×
40New Mexico~90K0.87×
41Idaho~90K0.86×
42Colorado~300K0.85×
43Wisconsin~300K0.85×
44Iowa~100K0.85×
45South Dakota~40K0.83×
46Vermont~30K0.80×
47West Virginia~80K0.78×
48Maine~60K0.78×
49Montana~50K0.78×
50New Hampshire~60K0.75×
Fig. 06

Affinity by region

Affinity by region — Denim, United States
0.75×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Denim audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Denim audience
#·InterestCategoryAffinity×
01Formal wearFashion & Accessoires3.09×
02TrousersFashion & Accessoires2.72×
03Non-fiction booksLiterature2.72×
04Nordstrom rackFashion & Accessoires2.59×
05Men's clothingFashion & Accessoires2.36×
06SkirtFashion & Accessoires2.29×
07Cyber MondayShopping2.26×
08Deal of the dayShopping2.25×
09AnthropologieShopping2.04×
10Anime conventionLiterature1.98×
11Western wearFashion & Accessoires1.96×
12Black Friday (shopping)Shopping1.95×
13SwimsuitFashion & Accessoires1.92×
14Vintage clothingFashion & Accessoires1.82×
15J. C. PenneyShopping1.75×
16Five BelowShopping1.75×
17SunglassesFashion & Accessoires1.69×
18Swimming poolSports1.58×
19HairstyleBeauty & Wellness1.52×
20MarshallsFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Denim audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Denim audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.53×
IndulgenceJOY1.50×
Design AffinityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Denim audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
TraditionCONSERVATISM0.83×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Denim have in United States?

Denim has an estimated audience of 21,063,210 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Denim fans?

63.2% of Denim fans are female, 36.8% are male, with an average age of 36.1 years.

03

Which brands do Denim fans like most?

Denim fans show strongest brand affinity for Trousers (2.72×), Men's clothing (2.36×), and Nordstrom rack (2.59×) over the country average.

04

Where do Denim fans live in United States?

Denim fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Denim fans also like?

Beyond Denim itself, the audience over-indexes on Men's clothing (2.36×), Nordstrom rack (2.59×), Skirt (2.29×), and Black Friday (shopping) (1.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Denim audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Denim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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