Denim Audience in United States

Denim has an estimated audience of 21,063,210 people in United States. 63.2% are female, 36.8% are male, average age 36.1. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.

The average Denim fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Denim audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Denim fans

Demographic split for Denim audience in United States
MetricValue
Female63.2%
Male36.8%
Average age36.1
Estimated audience size21,063,210

Audience persona

The typical Denim fan in United States is more female, around 36.1 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Denim in United States
RegionReachAffinity
California3,435,7241.48×
Texas2,169,1681.2×
New York1,696,0471.44×
Florida1,564,0181.1×
Illinois830,4961.18×
Georgia794,4321.22×
Pennsylvania746,3191.05×
North Carolina675,7741.07×
Ohio631,0120.97×
New Jersey580,9871.08×
Michigan569,9631.03×
Virginia541,3801.06×
Tennessee528,8651.25×
Washington490,5401.16×
Arizona471,6871.1×
Maryland434,0721.2×
Massachusetts426,3361.03×
Indiana360,5410.94×
Louisiana353,9191.3×
Missouri347,8211.02×
Alabama340,5291.16×
South Carolina310,3250.98×
Colorado305,7710.92×
Minnesota288,4640.96×
Wisconsin271,1890.86×
Oregon256,5521.06×
Kentucky238,2800.9×
Oklahoma231,7030.99×
Mississippi225,5611.3×
Nevada215,8171.06×
Connecticut212,9851.01×
Utah193,5871.03×
Arkansas170,8720.98×
Kansas149,5120.9×
Iowa145,0820.84×
Hawaii108,0561.19×
Nebraska95,9020.91×
New Mexico90,6520.86×
Idaho86,6180.82×
Washington, District of Columbia75,6071.19×
West Virginia66,3260.68×
Rhode Island60,5510.9×
New Hampshire57,4440.69×
Maine53,2150.71×
Delaware50,7740.87×
Montana39,5420.68×
Alaska37,6690.84×
North Dakota34,1620.79×
South Dakota33,2740.68×
Vermont26,4620.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Denim audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage28.24×Cars & Mobility
Income tax13.19×Business & Career
Honda HR-V19.41×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Pre-school playgroup20.38×Kids & Family
Houston Astros4.97×Sports
Men's clothing2.34×Fashion & Accessoires
Nordstrom rack2.59×Fashion & Accessoires
Livemusic2.83×Music & Radio
Trousers2.37×Fashion & Accessoires
Hobby Lobby2×Home & Garden
Jeep Grand Cherokee5.44×Cars & Mobility
Payment card8.17×Fashion & Accessoires
Do it yourself (DIY)1.54×Home & Garden
Women's clothing1.65×Fashion & Accessoires
Los Angeles Dodgers3.18×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Denim audience
TraitClusterScore
SustainabilityBALANCE1.74
Luxury OrientationPREMIUM1.41
Design AffinityPREMIUM1.41
ExtroversionTHRILL1.36
Price SensitivityPREMIUM1.35
Healthy LifestyleBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Denim
CountryShare
United States18.3%
Japan9.6%
China7.4%

See Denim audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Denim have in United States?

Denim has an estimated audience of 21,063,210 people in United States, concentrated in California and Texas.

What is the gender split and age of Denim fans?

63.2% of Denim fans are female, 36.8% are male, with an average age of 36.1 years.

Which brands do Denim fans like most?

Denim fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Denim fans live in United States?

Denim fans in United States are most concentrated in California (reach 3,435,724), Texas (reach 2,169,168), and New York (reach 1,696,047). These three regions account for the largest share of the active audience.

What other brands do Denim fans also like?

Beyond Denim itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Kia Sportage (28.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Denim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.