Denim Audience in United States

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Denim has an estimated audience of 21,063,210 people in United States. 63.2% are female, 36.8% are male, average age 36.1. Top regions: California, Texas, New York. Top brand affinities: Elsword, Home equity, Bank account, Stamp collecting, JDSU.

The average Denim fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Home equity, Bank account, with strongest over-indexing on Elsword (28.24× the country average). Demographically, the Denim audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Denim fans

Demographic split for Denim audience in United States
MetricValue
Female63.2%
Male36.8%
Average age36.1
Estimated audience size21,063,210

Audience persona

The typical Denim fan in United States is more female, around 36.1 years old, with strong Sustainability tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Denim in United States
RegionReachAffinity
California3,435,7241.48×
Texas2,169,1681.2×
New York1,696,0471.44×
Florida1,564,0181.1×
Illinois830,4961.18×
Georgia794,4321.22×
Pennsylvania746,3191.05×
North Carolina675,7741.07×
Ohio631,0120.97×
New Jersey580,9871.08×
Michigan569,9631.03×
Virginia541,3801.06×
Tennessee528,8651.25×
Washington490,5401.16×
Arizona471,6871.1×
Maryland434,0721.2×
Massachusetts426,3361.03×
Indiana360,5410.94×
Louisiana353,9191.3×
Missouri347,8211.02×
Alabama340,5291.16×
South Carolina310,3250.98×
Colorado305,7710.92×
Minnesota288,4640.96×
Wisconsin271,1890.86×
Oregon256,5521.06×
Kentucky238,2800.9×
Oklahoma231,7030.99×
Mississippi225,5611.3×
Nevada215,8171.06×
Connecticut212,9851.01×
Utah193,5871.03×
Arkansas170,8720.98×
Kansas149,5120.9×
Iowa145,0820.84×
Hawaii108,0561.19×
Nebraska95,9020.91×
New Mexico90,6520.86×
Idaho86,6180.82×
Washington, District of Columbia75,6071.19×
West Virginia66,3260.68×
Rhode Island60,5510.9×
New Hampshire57,4440.69×
Maine53,2150.71×
Delaware50,7740.87×
Montana39,5420.68×
Alaska37,6690.84×
North Dakota34,1620.79×
South Dakota33,2740.68×
Vermont26,4620.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Denim audience
BrandAffinityCategory
Elsword28.24×Games
Home equity1.67×Home & Garden
Bank account1.77×Business & Career
Stamp collecting2.41×Home & Garden
JDSU1.55×Business & Career
Noodle (Gorillaz)1.67×Music & Radio
Iron Man (film)1.79×Movies & TV
Women's empowerment1.58×Politics & Society
Janitor2.04×Home & Garden
Highland games2.75×Sports
Home staging1.56×Home & Garden
Paul Dano1.54×Movies & TV
Sub Zero (Official)2.63×Literature
Meals on Wheels1.54×Food & Beverages
Iowa Lottery2.74×Games
Tierra caliente2.05×Travel & Leisure
Certified diabetes educator3.48×Business & Career
Consequence (rapper)1.59×Music & Radio
Hayward, California2.67×Travel & Leisure
Gluten Free Foodies2.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Denim audience
TraitClusterScore
SustainabilityBALANCE1.74
Luxury OrientationPREMIUM1.41
Design AffinityPREMIUM1.41
ExtroversionTHRILL1.36
Price SensitivityPREMIUM1.35
Healthy LifestyleBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Denim
CountryShare
United States18.3%
Japan9.6%
China7.4%

See Denim audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Denim have in United States?

Denim has an estimated audience of 21,063,210 people in United States, concentrated in California and Texas.

What is the gender split and age of Denim fans?

63.2% of Denim fans are female, 36.8% are male, with an average age of 36.1 years.

Which brands do Denim fans like most?

Denim fans show strongest brand affinity for Elsword (28.24×), Home equity (1.67×), and Bank account (1.77×) over the country average.

Where do Denim fans live in United States?

Denim fans in United States are most concentrated in California (reach 3,435,724), Texas (reach 2,169,168), and New York (reach 1,696,047). These three regions account for the largest share of the active audience.

What other brands do Denim fans also like?

Beyond Denim itself, the audience over-indexes on Home equity (1.67×), Bank account (1.77×), Stamp collecting (2.41×), and JDSU (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Denim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.