Rascasse Audience Intelligence

Calzedonia Target Market in Italy

A data profile of the people who buy, follow and care about Calzedonia in Italy — modelled from more than twelve digital signal sources. Calzedonia has an estimated audience of 5,781,990 people in Italy.

#3among Lingerie in Italy#84among Brand in Italy#68in Fashion & Accessoires

The average Calzedonia fan in Italy is 35.7 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Top brand affinities include OVS, Primark, TEZENIS, with strongest over-indexing on OVS (3.31× the country average).

Demographically, the Calzedonia audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Calzedonia fan in Italy is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for OVS.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Calzedonia profile in Italy.

Audience size
5.8M
in Italy
Gender
76.2%♀
23.8% male
Age
35.7
average years
Country rank
#1115
Brand in Italy
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Calzedonia

76.2% are female, 23.8% are male, average age 35.7.

Fig. 02

Gender split

76.2%
Female
23.8%
Male
Demographic split for Calzedonia audience in Italy
MetricValue
Female76.2%
Male23.8%
Average age35.7
Estimated audience size5,781,990
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Calzedonia audience in Italy
Age bracketShare%
16-1926%
20-2923%
30-3921%
40-4918%
50+12%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Calzedonia audience comes from Italy.

Worldwide audience distribution share by country for Calzedonia
CountryShare
Italy28.2%
Germany11.0%
Spain10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Calzedonia audience in Italy is strongest.

Fig. 05

Top regions by affinity

Calzedonia customers by region in Italy
#RegionReachAffinity×
01Veneto~600K1.31×
02Lombardy~1M1.20×
03Sicilia~600K1.19×
04Tuscany~400K1.16×
05Calabria~200K1.14×
06Marche~200K1.14×
07Lazio~800K1.12×
08Puglia~400K1.11×
09Campania~700K1.06×
10Piedmont~400K1.06×
11Sardinia~200K1.05×
12Emilia-Romagna~400K0.98×
13Abruzzo~100K0.98×
14Friuli-Venezia Giulia~100K0.98×
15Liguria~200K0.97×
16Umbria~90K0.95×
17Trentino-Alto Adige/Südtirol~90K0.86×
18Basilicata~40K0.71×
19Molise~20K0.63×
20Aosta Valley~7K0.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Calzedonia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Calzedonia audience
#·InterestCategoryAffinity×
01YamamayFashion & Accessoires4.10×
02OyshoFashion & Accessoires3.92×
03MotiviFashion & Accessoires3.91×
04MangoShopping3.84×
05StradivariusShopping3.53×
06BershkaShopping3.48×
07OVSFashion & Accessoires3.31×
08TEZENISFashion & Accessoires3.16×
09PrimarkShopping2.84×
10IntimissimiFashion & Accessoires2.71×
11EarringFashion & Accessoires2.58×
12Ring (jewellery)Fashion & Accessoires2.44×
13SkirtFashion & Accessoires2.42×
14H&MShopping2.41×
15SephoraShopping2.07×
16Children's clothingFashion & Accessoires2.06×
17Beauty salonsBeauty & Wellness1.63×
18IKEAHome & Garden1.62×
19DressesFashion & Accessoires1.54×
20Personal careHealth1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Calzedonia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Calzedonia audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.28×
Price SensitivityPREMIUM1.27×
CreativityOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Calzedonia audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.47×
Risk AppetiteTHRILL0.56×
Need for SecurityCONSERVATISM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Calzedonia's target market in Italy?

Calzedonia's target market in Italy covers an estimated 5,781,990 people, concentrated in Lombardy and Lazio.

02

What is the gender split and age of Calzedonia customers?

76.2% of the Calzedonia audience are female, 23.8% are male, with an average age of 35.7 years.

03

Which brands do Calzedonia fans like most?

Calzedonia fans show strongest brand affinity for OVS (3.31×), Primark (2.84×), and TEZENIS (3.16×) over the country average.

04

Where do Calzedonia fans live in Italy?

Calzedonia fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Calzedonia fans also like?

Beyond Calzedonia itself, the audience over-indexes on Primark (2.84×), TEZENIS (3.16×), Mango (3.84×), and Stradivarius (3.53×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lingerie audiences in Italy

See Calzedonia audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Calzedonia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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