Top 50 Lingeries in Italy
This curated ranking covers the 50 largest lingeries in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 56 lingeries tracked in Italy, the 50 ranked here account for the largest measured audience reach. Intimissimi, TEZENIS and Calzedonia lead the list with a combined estimated audience of 21,320,304 people. Across all 50 entries the average audience size is 676,462, and the largest, Intimissimi, reaches around 8,200,503 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each lingerie, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Intimissimi |
8,200,503 | 22.1% | Lingerie | Fashion & Accessoires |
| 2 |  TEZENIS |
7,570,964 | 49.9% | Lingerie | Fashion & Accessoires |
| 3 |  Calzedonia |
5,548,837 | 26.3% | Lingerie | Fashion & Accessoires |
| 4 |  Yamamay |
2,882,880 | 76.7% | Lingerie | Fashion & Accessoires |
| 5 |  Oysho |
2,838,296 | 8.8% | Lingerie | Fashion & Accessoires |
| 6 |  Victoria's Secret |
2,568,428 | 5.5% | Lingerie | Fashion & Accessoires |
| 7 |  triumph |
1,515,336 | 12.0% | Lingerie | Fashion & Accessoires |
| 8 |  La Perla (clothing) |
1,046,973 | 16.3% | Lingerie | Fashion & Accessoires |
| 9 |  women'secret |
281,187 | 3.4% | Lingerie | Fashion & Accessoires |
| 10 |  Palmers |
194,940 | 3.0% | Lingerie | Fashion & Accessoires |
| 11 |  Chantelle (lingerie) |
174,563 | 7.3% | Lingerie | Fashion & Accessoires |
| 12 |  Agent Provocateur |
165,857 | 4.8% | Lingerie | Fashion & Accessoires |
| 13 |  Wolford |
148,110 | 7.9% | Lingerie | Fashion & Accessoires |
| 14 |  Stance |
104,610 | 3.4% | Lingerie | Fashion & Accessoires |
| 15 |  Freya |
98,122 | 3.4% | Lingerie | Fashion & Accessoires |
| 16 |  Spanx |
90,319 | 1.3% | Lingerie | Fashion & Accessoires |
| 17 |  Wonderbra |
69,554 | 6.0% | Lingerie | Fashion & Accessoires |
| 18 |  Etam |
52,412 | 0.5% | Lingerie | Fashion & Accessoires |
| 19 |  Burlington |
37,756 | 0.1% | Lingerie | Fashion & Accessoires |
| 20 |  La Senza |
33,446 | 1.5% | Lingerie | Fashion & Accessoires |
| 21 |  Hunkemöller |
24,833 | 0.5% | Lingerie | Shopping |
| 22 |  Leonisa |
22,912 | 1.2% | Lingerie | Fashion & Accessoires |
| 23 |  Coco de Mer |
20,655 | 6.6% | Lingerie | Fashion & Accessoires |
| 24 |  Aubade |
18,688 | 0.9% | Lingerie | Fashion & Accessoires |
| 25 |  Emilio Cavallini |
18,204 | 84.4% | Lingerie | Fashion & Accessoires |
| 26 |  Victoria's Secret Angels |
18,173 | 5.1% | Lingerie | Fashion & Accessoires |
| 27 |  Schiesser |
12,043 | 1.0% | Lingerie | Fashion & Accessoires |
| 28 |  Chantal Thomass |
11,584 | 5.7% | Lingerie | Fashion & Accessoires |
| 29 |  Van de Velde |
8,716 | 4.4% | Lingerie | Fashion & Accessoires |
| 30 |  Elomi |
8,123 | 2.3% | Lingerie | Fashion & Accessoires |
| 31 |  The Underwear Expert |
7,271 | 4.1% | Lingerie | Shopping |
| 32 |  Maidenform |
6,988 | 1.4% | Lingerie | Fashion & Accessoires |
| 33 |  Saint Sass |
6,201 | 2.8% | Lingerie | Fashion & Accessoires |
| 34 |  Teddy Smith |
5,033 | 5.4% | Lingerie | Fashion & Accessoires |
| 35 |  THINX |
3,600 | 0.7% | Lingerie | Fashion & Accessoires |
| 36 |  RougeGorge Lingerie |
1,848 | 0.2% | Lingerie | Fashion & Accessoires |
| 37 |  Princesse tam.tam |
1,669 | 0.1% | Lingerie | Fashion & Accessoires |
| 38 |  Victoria's Secret Pink |
1,351 | 0.1% | Lingerie | Fashion & Accessoires |
| 39 |  Andres Sarda |
1,244 | 2.8% | Lingerie | Fashion & Accessoires |
| 40 |  Passionata |
201 | 0.0% | Lingerie | Fashion & Accessoires |
| 41 |  Spicy Lingerie |
144 | 0.0% | Lingerie | Fashion & Accessoires |
| 42 |  Soma Intimates |
82 | 0.0% | Lingerie | Fashion & Accessoires |
| 43 |  PrimaDonna lingerie |
80 | 0.1% | Lingerie | Fashion & Accessoires |
| 44 |  Aubade Paris |
73 | 0.0% | Lingerie | Fashion & Accessoires |
| 45 |  Curvy Girl Lingerie |
68 | 5.9% | Lingerie | Fashion & Accessoires |
| 46 |  Lovely Lingerie |
53 | 0.4% | Lingerie | Fashion & Accessoires |
| 47 |  Panache Lingerie |
49 | 0.1% | Lingerie | Fashion & Accessoires |
| 48 |  K-Lynn Lingerie |
46 | 1.1% | Lingerie | Fashion & Accessoires |
| 49 |  DelRio Lingerie |
43 | 0.1% | Lingerie | Fashion & Accessoires |
| 50 |  Vanity Fair Lingerie |
37 | 0.0% | Lingerie | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each lingerie by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest lingerie in Italy?
Intimissimi currently leads with an estimated audience of 8,200,503 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.