Top 39 Outdoors in Italy
This curated ranking covers the 39 largest outdoors in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. The Timberland Company, The North Face and Barbour lead the list with a combined estimated audience of 7,633,906 people. Across all 39 entries the average audience size is 318,871, and the largest, The Timberland Company, reaches around 3,350,000 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each outdoor, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  The Timberland Company |
3,350,000 | 10.8% | Outdoor | Fashion & Accessoires |
| 2 |  The North Face |
3,086,859 | 5.3% | Outdoor | Fashion & Accessoires |
| 3 |  Barbour |
1,197,047 | 8.9% | Outdoor | Fashion & Accessoires |
| 4 |  Arc'teryx |
675,785 | 2.5% | Outdoor | Fashion & Accessoires |
| 5 |  Helly Hansen |
660,146 | 3.3% | Outdoor | Fashion & Accessoires |
| 6 |  REI |
516,509 | 1.2% | Outdoor | Fashion & Accessoires |
| 7 |  Gore-Tex |
445,403 | 7.3% | Outdoor | Fashion & Accessoires |
| 8 |  Rains |
398,680 | 2.2% | Outdoor | Fashion & Accessoires |
| 9 |  Mammut |
345,998 | 10.9% | Outdoor | Fashion & Accessoires |
| 10 |  Jack Wolfskin |
257,515 | 3.8% | Outdoor | Fashion & Accessoires |
| 11 |  Merrell (company) |
160,377 | 2.0% | Outdoor | Fashion & Accessoires |
| 12 |  Haglöfs |
148,596 | 5.0% | Outdoor | Fashion & Accessoires |
| 13 |  Petzl |
118,496 | 9.7% | Outdoor | Fashion & Accessoires |
| 14 |  Peak Performance |
115,604 | 3.3% | Outdoor | Fashion & Accessoires |
| 15 |  Norrøna |
105,396 | 1.8% | Outdoor | Fashion & Accessoires |
| 16 |  ORTOVOX |
101,819 | 10.9% | Outdoor | Fashion & Accessoires |
| 17 |  Vivobarefoot |
88,195 | 2.1% | Outdoor | Fashion & Accessoires |
| 18 |  Revolution Race |
82,616 | 1.3% | Outdoor | Fashion & Accessoires |
| 19 |  Adidas Terrex |
80,074 | 2.2% | Outdoor | Fashion & Accessoires |
| 20 |  Hunter Boots |
52,240 | 2.4% | Outdoor | Fashion & Accessoires |
| 21 |  Mountain Hardwear |
49,332 | 2.1% | Outdoor | Fashion & Accessoires |
| 22 |  Norrona |
48,387 | 2.8% | Outdoor | Fashion & Accessoires |
| 23 |  Vaude |
46,968 | 2.8% | Outdoor | Fashion & Accessoires |
| 24 |  Outdoor Research |
41,088 | 2.2% | Outdoor | Fashion & Accessoires |
| 25 |  Helikon-Tex |
40,672 | 14.4% | Outdoor | Fashion & Accessoires |
| 26 |  Berghaus |
38,625 | 2.2% | Outdoor | Fashion & Accessoires |
| 27 |  camelbak |
38,492 | 2.6% | Outdoor | Fashion & Accessoires |
| 28 |  Ortlieb |
32,550 | 3.2% | Outdoor | Fashion & Accessoires |
| 29 |  Maloja |
24,037 | 5.3% | Outdoor | Fashion & Accessoires |
| 30 |  Camel active |
23,400 | 6.6% | Outdoor | Fashion & Accessoires |
| 31 |  Mountain Warehouse |
19,999 | 0.2% | Outdoor | Fashion & Accessoires |
| 32 |  Aigle |
19,451 | 1.3% | Outdoor | Fashion & Accessoires |
| 33 |  Gosport |
8,970 | 1.8% | Outdoor | Fashion & Accessoires |
| 34 |  Stutterheim |
7,596 | 2.6% | Outdoor | Fashion & Accessoires |
| 35 |  Schöffel |
4,606 | 1.2% | Outdoor | Fashion & Accessoires |
| 36 |  L.L.Bean |
2,696 | 0.0% | Outdoor | Fashion & Accessoires |
| 37 |  Mossy Oak |
825 | 1.2% | Outdoor | Fashion & Accessoires |
| 38 |  Legendary Whitetails |
474 | 0.1% | Outdoor | Fashion & Accessoires |
| 39 |  Mammut Sports Group |
458 | 6.7% | Outdoor | Fashion & Accessoires |
Frequently asked questions
How is this Top 39 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each outdoor by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest outdoor in Italy?
The Timberland Company currently leads with an estimated audience of 3,350,000 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.