Top 50 Fashion models in Italy
This curated ranking covers the 50 largest fashion models in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 538 fashion models tracked in Italy, the 50 ranked here account for the largest measured audience reach. Bianca Balti, Ornella Muti and Miriam Leone lead the list with a combined estimated audience of 10,727,357 people. Across all 50 entries the average audience size is 902,246, and the largest, Bianca Balti, reaches around 6,105,587 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each fashion model, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Bianca Balti |
6,105,587 | 88.6% | Fashion model | Fashion & Accessoires |
| 2 |  Ornella Muti |
2,403,667 | 60.3% | Fashion model | Fashion & Accessoires |
| 3 |  Miriam Leone |
2,218,103 | 84.4% | Fashion model | Fashion & Accessoires |
| 4 |  Isabella Rossellini |
2,028,481 | 23.2% | Fashion model | Fashion & Accessoires |
| 5 |  Elisabetta Canalis |
1,793,685 | 90.6% | Fashion model | Fashion & Accessoires |
| 6 |  Gal Gadot |
1,726,616 | 5.4% | Fashion model | Fashion & Accessoires |
| 7 |  Amanda Lear |
1,638,818 | 57.3% | Fashion model | Fashion & Accessoires |
| 8 |  Meghan Markle |
1,403,901 | 3.5% | Fashion model | Fashion & Accessoires |
| 9 |  Melissa Satta |
1,359,002 | 84.1% | Fashion model | Fashion & Accessoires |
| 10 |  Asia Argento |
1,199,736 | 48.1% | Fashion model | Fashion & Accessoires |
| 11 |  Adriana Lima |
1,160,734 | 5.6% | Fashion model | Fashion & Accessoires |
| 12 |  Alessandra Mussolini |
987,403 | 81.8% | Fashion model | Fashion & Accessoires |
| 13 |  Gigi Hadid |
960,672 | 7.2% | Fashion model | Fashion & Accessoires |
| 14 |  Alan Ritchson |
928,992 | 4.9% | Fashion model | Fashion & Accessoires |
| 15 |  Anna Falchi |
928,960 | 94.1% | Fashion model | Fashion & Accessoires |
| 16 |  Kendall Jenner |
921,393 | 3.8% | Fashion model | Fashion & Accessoires |
| 17 |  Kim Novak |
920,979 | 34.5% | Fashion model | Fashion & Accessoires |
| 18 |  Heidi Klum |
820,962 | 3.9% | Fashion model | Fashion & Accessoires |
| 19 |  Irina Shayk |
722,373 | 6.6% | Fashion model | Fashion & Accessoires |
| 20 |  Naomi Campbell |
700,013 | 10.1% | Fashion model | Fashion & Accessoires |
| 21 |  Emily Ratajkowski |
690,321 | 6.7% | Fashion model | Fashion & Accessoires |
| 22 |  Carla Bruni |
679,835 | 7.6% | Fashion model | Fashion & Accessoires |
| 23 |  Kate Moss |
641,553 | 6.5% | Fashion model | Fashion & Accessoires |
| 24 |  Catherine Deneuve |
626,078 | 7.1% | Fashion model | Fashion & Accessoires |
| 25 |  Nina Morić |
616,433 | 97.1% | Fashion model | Fashion & Accessoires |
| 26 |  Kim Basinger |
613,851 | 7.7% | Fashion model | Fashion & Accessoires |
| 27 |  Sharon Tate |
600,617 | 7.5% | Fashion model | Fashion & Accessoires |
| 28 |  Andie MacDowell |
544,448 | 5.6% | Fashion model | Fashion & Accessoires |
| 29 |  Eva Herzigová |
539,479 | 71.1% | Fashion model | Fashion & Accessoires |
| 30 |  Leni Klum |
518,535 | 7.5% | Fashion model | Fashion & Accessoires |
| 31 |  Paris Hilton |
508,661 | 3.9% | Fashion model | Fashion & Accessoires |
| 32 |  Lee Byung-hun |
503,081 | 7.2% | Fashion model | Fashion & Accessoires |
| 33 |  Violante Placido |
497,241 | 42.2% | Fashion model | Fashion & Accessoires |
| 34 |  Carol Alt |
476,616 | 60.9% | Fashion model | Fashion & Accessoires |
| 35 |  Cindy Crawford |
453,588 | 5.2% | Fashion model | Fashion & Accessoires |
| 36 |  Gisele Bündchen |
443,817 | 3.6% | Fashion model | Fashion & Accessoires |
| 37 |  Claudia Schiffer |
443,383 | 6.8% | Fashion model | Fashion & Accessoires |
| 38 |  Rosie Huntington-Whiteley |
441,962 | 5.0% | Fashion model | Fashion & Accessoires |
| 39 |  Cara Delevingne |
429,535 | 4.6% | Fashion model | Fashion & Accessoires |
| 40 |  Barbara Palvin |
426,294 | 5.4% | Fashion model | Fashion & Accessoires |
| 41 |  Kelly Preston |
368,818 | 5.2% | Fashion model | Fashion & Accessoires |
| 42 |  Maggie Q |
364,002 | 6.3% | Fashion model | Fashion & Accessoires |
| 43 |  Mara Carfagna |
362,543 | 96.3% | Fashion model | Fashion & Accessoires |
| 44 |  Sophie Turner (model) |
361,775 | 3.9% | Fashion model | Fashion & Accessoires |
| 45 |  Samantha Fox |
344,322 | 6.2% | Fashion model | Fashion & Accessoires |
| 46 |  Burak Özçivit |
342,891 | 5.8% | Fashion model | Fashion & Accessoires |
| 47 |  Bridget Moynahan |
342,150 | 7.0% | Fashion model | Fashion & Accessoires |
| 48 |  Marilyn Monroe |
339,537 | 4.8% | Fashion model | Fashion & Accessoires |
| 49 |  Anita Ekberg |
336,843 | 26.7% | Fashion model | Fashion & Accessoires |
| 50 |  Olga Kurylenko |
324,033 | 4.2% | Fashion model | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each fashion model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion model in Italy?
Bianca Balti currently leads with an estimated audience of 6,105,587 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.