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Popularity ranking · Italy

The 100 most popular Social Media Influencers in Italy

This curated ranking covers the 100 largest social media influencers in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 758 social media influencers tracked in Italy, the 100 ranked here account for the largest measured audience reach. Chiara Ferragni, Calvin Kleinen and Michele Bravi lead the list with a combined estimated audience of 7.8M people. Across all 100 entries the average audience size is 164k, and the largest, Chiara Ferragni, reaches around 4.5M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Chiara Ferragni 4.5M 39.1 66.2% Social media influencer
2 Calvin Kleinen 2.3M 36.5 50.5% Social media influencer
3 Michele Bravi 1M 35.1 73.0% Social media influencer
4 Khaby Lame 599k 32.0 62.8% Social media influencer
5 Jake Paul 556k 24.9 47.5% Social media influencer
6 Sonia Peronaci 532k 49.7 78.0% Social media influencer
7 Andrew Tate 508k 22.6 8.2% Social media influencer
8 MrBeast 423k 23.4 28.3% Social media influencer
9 Gnu 392k 33.7 36.2% Social media influencer
10 Addison Rae 362k 27.3 67.5% Social media influencer
11 Chiara Maci 284k 39.5 81.4% Social media influencer
12 IShowSpeed 282k 23.9 64.5% Social media influencer
13 Skibidi Toilet 228k 33.2 44.8% Social media influencer
14 Corinna Kopf 226k 40.2 49.9% Social media influencer
15 Favij 216k 24.3 40.7% Social media influencer
16 rsfriends 212k 45.2 66.3% Social media influencer
17 Belle Delphine 194k 26.0 58.3% Social media influencer
18 Masha 187k 31.1 69.4% Social media influencer
19 Marina Di Guardo 146k 39.1 66.2% Social media influencer
20 Kai Cenat 143k 34.3 22.8% Social media influencer
21 Mariano Di Vaio 132k 25.8 72.5% Social media influencer
22 Victoria Swarovski 125k 36.3 68.6% Social media influencer
23 Charli D'Amelio 122k 24.7 74.8% Social media influencer
24 Bella Poarch 111k 27.3 67.5% Social media influencer
25 Olivia Palermo 101k 37.3 84.6% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this list of the most popular social media influencers compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Italy?

Chiara Ferragni currently leads with an estimated audience of 4.5M people in Italy.

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