Top 50 Social media influencers in Italy
This curated ranking covers the 50 largest social media influencers in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 715 social media influencers tracked in Italy, the 50 ranked here account for the largest measured audience reach. Chiara Ferragni, Calvin Kleinen and Andrew Tate lead the list with a combined estimated audience of 9,268,518 people. Across all 50 entries the average audience size is 322,813, and the largest, Chiara Ferragni, reaches around 6,258,541 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Chiara Ferragni |
6,258,541 | 56.4% | Social media influencer | Fashion & Accessoires |
| 2 |  Calvin Kleinen |
2,169,103 | 6.5% | Social media influencer | Internet & Social Media |
| 3 |  Andrew Tate |
840,874 | 2.4% | Social media influencer | Internet & Social Media |
| 4 |  Khaby Lame |
682,380 | 12.9% | Social media influencer | Internet & Social Media |
| 5 |  Sonia Peronaci |
571,352 | 94.2% | Social media influencer | Food & Beverages |
| 6 |  MrBeast |
457,492 | 1.8% | Social media influencer | Internet & Social Media |
| 7 |  Michele Bravi |
369,669 | 95.9% | Social media influencer | Internet & Social Media |
| 8 |  Jake Paul |
330,988 | 2.0% | Social media influencer | Internet & Social Media |
| 9 |  Skibidi Toilet |
318,156 | 1.9% | Social media influencer | Internet & Social Media |
| 10 |  Addison Rae |
292,450 | 1.9% | Social media influencer | Movies & TV |
| 11 |  Chiara Maci |
289,791 | 94.8% | Social media influencer | Food & Beverages |
| 12 |  Timgioh |
276,405 | 5.3% | Social media influencer | Internet & Social Media |
| 13 |  IShowSpeed |
276,038 | 1.9% | Social media influencer | Internet & Social Media |
| 14 |  Favij |
235,137 | 97.3% | Social media influencer | Internet & Social Media |
| 15 |  Belle Delphine |
213,056 | 1.8% | Social media influencer | Internet & Social Media |
| 16 |  Corinna Kopf |
201,199 | 2.3% | Social media influencer | Internet & Social Media |
| 17 |  Kai Cenat |
176,027 | 1.3% | Social media influencer | Internet & Social Media |
| 18 |  Marina Di Guardo |
142,308 | 82.7% | Social media influencer | Fashion & Accessoires |
| 19 |  Mariano Di Vaio |
138,314 | 33.7% | Social media influencer | Fashion & Accessoires |
| 20 |  rsfriends |
130,660 | 2.6% | Social media influencer | Internet & Social Media |
| 21 |  Doug the Pug |
99,107 | 6.4% | Social media influencer | Internet & Social Media |
| 22 |  Tfue |
98,996 | 14.3% | Social media influencer | Internet & Social Media |
| 23 |  Alica Schmidt |
97,500 | 4.1% | Social media influencer | Sports |
| 24 |  Bella Poarch |
97,149 | 2.0% | Social media influencer | Movies & TV |
| 25 |  Olivia Palermo |
92,120 | 8.0% | Social media influencer | Fashion & Accessoires |
| 26 |  Tiwa Savage |
85,421 | 2.7% | Social media influencer | Music & Radio |
| 27 |  Lele Pons |
81,809 | 2.5% | Social media influencer | Internet & Social Media |
| 28 |  KSI |
77,396 | 1.4% | Social media influencer | Internet & Social Media |
| 29 |  Alexa Chung |
75,750 | 4.9% | Social media influencer | Fashion & Accessoires |
| 30 |  Chloe Ting |
73,581 | 2.2% | Social media influencer | Sports |
| 31 |  Cathy Guetta |
63,950 | 10.9% | Social media influencer | Internet & Social Media |
| 32 |  Nicola Cavanis |
57,240 | 2.8% | Social media influencer | Internet & Social Media |
| 33 |  Nara Smith |
56,216 | 1.7% | Social media influencer | Internet & Social Media |
| 34 |  Lindsey Stirling |
55,773 | 2.1% | Social media influencer | Music & Radio |
| 35 |  PewDiePie |
54,341 | 3.4% | Social media influencer | Games |
| 36 |  Jenna Marbles |
51,963 | 3.4% | Social media influencer | Beauty & Wellness |
| 37 |  Jo Lindner |
51,197 | 7.1% | Social media influencer | Sports |
| 38 |  Claudia Romani |
49,000 | 63.9% | Social media influencer | Fashion & Accessoires |
| 39 |  Lindsey Pelas |
45,022 | 3.1% | Social media influencer | Internet & Social Media |
| 40 |  Markiplier |
44,019 | 1.3% | Social media influencer | Games |
| 41 |  Shirin David |
41,572 | 1.4% | Social media influencer | Beauty & Wellness |
| 42 |  Jessica Nigri |
37,943 | 4.0% | Social media influencer | Internet & Social Media |
| 43 |  Vitaly Zdorovetskiy |
37,677 | 2.0% | Social media influencer | Internet & Social Media |
| 44 |  Adin Ross |
37,088 | 1.0% | Social media influencer | Internet & Social Media |
| 45 |  ViscaBarca |
36,722 | 2.5% | Social media influencer | Internet & Social Media |
| 46 |  Brittany Furlan |
36,437 | 1.9% | Social media influencer | Internet & Social Media |
| 47 |  Naomi Seibt |
35,501 | 4.2% | Social media influencer | Internet & Social Media |
| 48 |  Amar |
34,201 | 1.2% | Social media influencer | Internet & Social Media |
| 49 |  Vsauce |
33,648 | 3.4% | Social media influencer | Internet & Social Media |
| 50 |  Justin |
32,383 | 1.3% | Social media influencer | Internet & Social Media |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest social media influencer in Italy?
Chiara Ferragni currently leads with an estimated audience of 6,258,541 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.