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Top 100 Social media influencers in Italy

This curated ranking covers the 100 largest social media influencers in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 752 social media influencers tracked in Italy, the 100 ranked here account for the largest measured audience reach. Chiara Ferragni, Michele Bravi and Khaby Lame lead the list with a combined estimated audience of 6.7M people. Across all 100 entries the average audience size is 147k, and the largest, Chiara Ferragni, reaches around 4.9M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Chiara Ferragni 4.9M 39.1 66.2% Social media influencer
2 Michele Bravi 922k 35.1 73.0% Social media influencer
3 Khaby Lame 848k 39.1 66.1% Social media influencer
4 Andrew Tate 673k 23.9 14.8% Social media influencer
5 Jake Paul 553k 24.9 47.5% Social media influencer
6 Sonia Peronaci 550k 49.7 78.0% Social media influencer
7 MrBeast 384k 22.5 38.6% Social media influencer
8 Gnu 313k 30.6 30.2% Social media influencer
9 Addison Rae 311k 30.9 60.8% Social media influencer
10 IShowSpeed 294k 27.7 49.4% Social media influencer
11 Chiara Maci 271k 39.5 81.4% Social media influencer
12 Skibidi Toilet 253k 31.9 35.4% Social media influencer
13 Corinna Kopf 244k 44.0 53.3% Social media influencer
14 Favij 225k 24.3 40.7% Social media influencer
15 Belle Delphine 211k 30.6 47.8% Social media influencer
16 rsfriends 208k 45.2 66.3% Social media influencer
17 Masha 171k 38.9 53.8% Social media influencer
18 Kai Cenat 169k 40.7 35.5% Social media influencer
19 Marina Di Guardo 132k 39.1 66.2% Social media influencer
20 Mariano Di Vaio 129k 25.8 72.5% Social media influencer
21 Charli D'Amelio 120k 24.9 74.2% Social media influencer
22 Olivia Palermo 101k 37.3 84.6% Social media influencer
23 Tfue 101k 32.8 24.5% Social media influencer
24 Alica Schmidt 96k 40.8 50.6% Social media influencer
25 Bella Poarch 92k 30.9 60.8% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Italy?

Chiara Ferragni currently leads with an estimated audience of 4.9M people in Italy.

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