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Popularity ranking · Italy

The 100 most popular Social Media Influencers in Italy

This curated ranking covers the 100 largest social media influencers in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 758 social media influencers tracked in Italy, the 100 ranked here account for the largest measured audience reach. Chiara Ferragni, Calvin Kleinen and Michele Bravi lead the list with a combined estimated audience of 7.8M people. Across all 100 entries the average audience size is 164k, and the largest, Chiara Ferragni, reaches around 4.5M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Sev 34k 33.0 70.2% Social media influencer
52 Naomi Seibt 33k 42.1 52.7% Social media influencer
53 Justin 33k 39.7 48.9% Social media influencer
54 Alix Earle 31k 24.7 74.8% Social media influencer
55 Vitaly Zdorovetskiy 31k 39.0 21.8% Social media influencer
56 Amar 31k 28.7 60.2% Social media influencer
57 Casey Neistat 30k 31.5 46.5% Social media influencer
58 Pamela Reif 30k 19.7 88.6% Social media influencer
59 Christina Grimmie 30k 21.6 71.8% Social media influencer
60 Shane Dawson 29k 24.9 58.7% Social media influencer
61 Jessica Nigri 29k 29.9 15.8% Social media influencer
62 A.B.K 29k 32.2 61.9% Social media influencer
63 Adin Ross 27k 33.8 27.8% Social media influencer
64 Barbara Becker 26k 34.1 100.0% Social media influencer
65 Optik 26k 33.0 70.2% Social media influencer
66 Lizzie Velásquez 26k 35.2 81.2% Social media influencer
67 Sidemen 26k 29.8 48.7% Social media influencer
68 Rémi Gaillard 24k 31.3 18.9% Social media influencer
69 Lea T 24k 37.2 57.4% Social media influencer
70 Papaplatte 24k 22.6 39.9% Social media influencer
71 Shroud 24k 33.0 51.3% Social media influencer
72 Perez Hilton 23k 35.1 57.2% Social media influencer
73 Longboard Girls Crew 23k 37.8 44.1% Social media influencer
74 Gambo 22k 32.9 68.1% Social media influencer
75 Adalia Rose 22k 30.7 60.7% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular social media influencers compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Italy?

Chiara Ferragni currently leads with an estimated audience of 4.5M people in Italy.

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