Contact us
Top list · Italy

Top 100 Social media influencers in Italy

This curated ranking covers the 100 largest social media influencers in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 752 social media influencers tracked in Italy, the 100 ranked here account for the largest measured audience reach. Chiara Ferragni, Michele Bravi and Khaby Lame lead the list with a combined estimated audience of 6.7M people. Across all 100 entries the average audience size is 147k, and the largest, Chiara Ferragni, reaches around 4.9M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Amar 34k 34.8 47.3% Social media influencer
52 Jessica Nigri 34k 29.9 15.8% Social media influencer
53 Justin 32k 39.7 48.9% Social media influencer
54 Kelly Wearstler 32k 42.1 65.4% Social media influencer
55 Christina Grimmie 31k 21.6 71.8% Social media influencer
56 Casey Neistat 30k 31.5 46.5% Social media influencer
57 Maul 30k 40.5 54.5% Social media influencer
58 Shroud 29k 34.6 46.9% Social media influencer
59 Shane Dawson 29k 24.9 58.7% Social media influencer
60 Sev 29k 40.5 54.5% Social media influencer
61 Sidemen 27k 34.8 22.8% Social media influencer
62 Pamela Reif 26k 20.1 79.9% Social media influencer
63 Barbara Becker 26k 34.1 100.0% Social media influencer
64 Alix Earle 25k 24.9 74.2% Social media influencer
65 Rémi Gaillard 25k 31.3 18.9% Social media influencer
66 Lea T 23k 37.2 57.4% Social media influencer
67 Lizzie Velásquez 23k 35.2 81.2% Social media influencer
68 Optik 23k 40.5 54.5% Social media influencer
69 Longboard Girls Crew 23k 37.8 44.1% Social media influencer
70 Adalia Rose 22k 30.7 60.7% Social media influencer
71 Perez Hilton 22k 35.1 57.2% Social media influencer
72 A.B.K 22k 25.3 73.6% Social media influencer
73 Papaplatte 22k 24.2 35.9% Social media influencer
74 Yoga With Adriene 21k 36.7 55.9% Social media influencer
75 Luana Vjollca 20k 28.1 31.4% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Italy?

Chiara Ferragni currently leads with an estimated audience of 4.9M people in Italy.

Other top lists in Italy

Events Forex tradings DJs Top 14 Horse breeds Bundesliga Musical instruments Equestrians R&Bs Food critics
Related top lists Fashion & Accessoires · More audiences in Italy