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Top 100 Social media influencers in Italy

This curated ranking covers the 100 largest social media influencers in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 752 social media influencers tracked in Italy, the 100 ranked here account for the largest measured audience reach. Chiara Ferragni, Michele Bravi and Khaby Lame lead the list with a combined estimated audience of 6.7M people. Across all 100 entries the average audience size is 147k, and the largest, Chiara Ferragni, reaches around 4.9M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Vsauce 20k 47.5 77.0% Social media influencer
77 Gambo 20k 41.6 51.2% Social media influencer
78 Stefania Ferrario 19k 35.5 21.1% Social media influencer
79 Rachel Zoe 19k 39.7 59.9% Social media influencer
80 The Boat Show 19k 42.6 20.2% Social media influencer
81 Caro Daur 18k 26.7 67.0% Social media influencer
82 Rebecca Black 18k 27.4 54.6% Social media influencer
83 Victoria Swarovski 18k 39.4 82.2% Social media influencer
84 SSSniperWolf 17k 26.4 41.5% Social media influencer
85 Mady Morrison 17k 43.5 60.1% Social media influencer
86 Growingannanas 16k 41.1 52.9% Social media influencer
87 omar borkan al gala 16k 46.7 51.6% Social media influencer
88 Jeremy Fragrance 15k 43.6 63.1% Social media influencer
89 Leandra Medine 15k 37.3 78.0% Social media influencer
90 Bianca Dragusanu 15k 29.5 51.3% Social media influencer
91 Simex 15k 24.7 25.0% Social media influencer
92 Mox (WDF) 14k 28.9 39.4% Social media influencer
93 Paluten 14k 34.4 33.3% Social media influencer
94 Michelle Phan 14k 39.1 43.2% Social media influencer
95 Dylan Mulvaney 14k 34.6 62.1% Social media influencer
96 Zach King 13k 32.3 47.5% Social media influencer
97 Drachenlord 13k 35.2 34.6% Social media influencer
98 David Dobrik 13k 33.8 58.0% Social media influencer
99 Nikita Dragun 13k 34.1 69.2% Social media influencer
100 Sailor Jerry 13k 32.6 53.7% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Italy?

Chiara Ferragni currently leads with an estimated audience of 4.9M people in Italy.

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