Contact us
Popularity ranking · Italy

The 100 most popular Social Media Influencers in Italy

This curated ranking covers the 100 largest social media influencers in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 758 social media influencers tracked in Italy, the 100 ranked here account for the largest measured audience reach. Chiara Ferragni, Calvin Kleinen and Michele Bravi lead the list with a combined estimated audience of 7.8M people. Across all 100 entries the average audience size is 164k, and the largest, Chiara Ferragni, reaches around 4.5M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Yoga With Adriene 21k 36.7 55.9% Social media influencer
77 Vsauce 20k 47.5 77.0% Social media influencer
78 Rachel Zoe 19k 39.7 59.9% Social media influencer
79 Stefania Ferrario 19k 35.5 21.1% Social media influencer
80 Rebecca Black 19k 27.4 54.6% Social media influencer
81 The Boat Show 19k 42.6 20.2% Social media influencer
82 Zach King 18k 32.3 47.5% Social media influencer
83 SSSniperWolf 17k 27.3 56.8% Social media influencer
84 Luana Vjollca 16k 28.1 31.4% Social media influencer
85 Julia Beautx 16k 28.3 48.2% Social media influencer
86 Leandra Medine 16k 37.3 78.0% Social media influencer
87 omar borkan al gala 16k 46.7 51.6% Social media influencer
88 Simex 16k 24.2 52.1% Social media influencer
89 ViscaBarca 15k 27.0 21.6% Social media influencer
90 Paluten 15k 36.5 39.1% Social media influencer
91 Drachenlord 15k 33.0 48.0% Social media influencer
92 Mox (WDF) 15k 28.9 39.4% Social media influencer
93 Growingannanas 14k 35.5 51.2% Social media influencer
94 Jeremy Fragrance 14k 37.7 66.2% Social media influencer
95 Bianca Dragusanu 14k 29.5 51.3% Social media influencer
96 Dylan Mulvaney 13k 35.9 67.4% Social media influencer
97 Mady Morrison 13k 36.1 61.9% Social media influencer
98 Hayley Paige 13k 34.9 73.5% Social media influencer
99 HowToBasic 13k 23.1 24.0% Social media influencer
100 Sailor Jerry 13k 32.6 53.7% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this list of the most popular social media influencers compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Italy?

Chiara Ferragni currently leads with an estimated audience of 4.5M people in Italy.

Other top lists in Italy

Watches Entrepreneurs Premium Fashions Gemstones Fashion Designers Fashion Models Weddings Mainstream Fashions Touchpoints Children's Fashions
Related top lists Fashion & Accessoires · More audiences in Italy