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Top 100 Social media influencers in Italy

This curated ranking covers the 100 largest social media influencers in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 752 social media influencers tracked in Italy, the 100 ranked here account for the largest measured audience reach. Chiara Ferragni, Michele Bravi and Khaby Lame lead the list with a combined estimated audience of 6.7M people. Across all 100 entries the average audience size is 147k, and the largest, Chiara Ferragni, reaches around 4.9M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Tiwa Savage 84k 32.3 37.8% Social media influencer
27 Alexa Chung 77k 41.0 78.0% Social media influencer
28 KSI 75k 32.4 21.7% Social media influencer
29 Lele Pons 71k 24.0 72.1% Social media influencer
30 Simplicissimus 66k 41.6 51.2% Social media influencer
31 Chloe Ting 65k 36.6 42.0% Social media influencer
32 Cathy Guetta 64k 47.2 53.9% Social media influencer
33 DAVE 62k 41.6 51.2% Social media influencer
34 Markiplier 55k 32.2 61.8% Social media influencer
35 vince 55k 41.6 51.2% Social media influencer
36 PewDiePie 54k 21.6 44.5% Social media influencer
37 Jenna Marbles 52k 38.3 59.9% Social media influencer
38 Lindsey Stirling 51k 38.8 48.0% Social media influencer
39 Jo Lindner 51k 40.2 47.6% Social media influencer
40 Nara Smith 48k 31.7 70.6% Social media influencer
41 Claudia Romani 46k 38.0 0.0% Social media influencer
42 Lindsey Pelas 44k 34.1 0.0% Social media influencer
43 Nicola Cavanis 43k 24.4 82.9% Social media influencer
44 Shirin David 42k 39.7 48.9% Social media influencer
45 Vitaly Zdorovetskiy 41k 39.0 21.8% Social media influencer
46 Divi 37k 41.6 51.2% Social media influencer
47 Adin Ross 36k 38.2 31.8% Social media influencer
48 Brittany Furlan 36k 35.9 46.3% Social media influencer
49 Naomi Seibt 34k 43.3 52.6% Social media influencer
50 ViscaBarca 34k 28.6 15.3% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Italy?

Chiara Ferragni currently leads with an estimated audience of 4.9M people in Italy.

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