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Popularity ranking · Italy

The 100 most popular Social Media Influencers in Italy

This curated ranking covers the 100 largest social media influencers in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 758 social media influencers tracked in Italy, the 100 ranked here account for the largest measured audience reach. Chiara Ferragni, Calvin Kleinen and Michele Bravi lead the list with a combined estimated audience of 7.8M people. Across all 100 entries the average audience size is 164k, and the largest, Chiara Ferragni, reaches around 4.5M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Tfue 100k 30.4 40.9% Social media influencer
27 Alexa Chung 81k 41.0 78.0% Social media influencer
28 Alica Schmidt 80k 36.2 51.5% Social media influencer
29 Simplicissimus 71k 32.4 60.6% Social media influencer
30 KSI 71k 27.6 31.4% Social media influencer
31 DAVE 69k 32.9 68.1% Social media influencer
32 Lele Pons 67k 24.0 72.1% Social media influencer
33 Cathy Guetta 66k 47.2 53.9% Social media influencer
34 Markiplier 62k 32.2 61.8% Social media influencer
35 vince 61k 32.9 68.1% Social media influencer
36 Chloe Ting 57k 31.6 55.5% Social media influencer
37 PewDiePie 55k 21.6 44.5% Social media influencer
38 Jo Lindner 53k 39.0 46.7% Social media influencer
39 Jenna Marbles 51k 38.3 59.9% Social media influencer
40 Lindsey Stirling 49k 38.8 48.0% Social media influencer
41 Nicola Cavanis 48k 23.2 81.4% Social media influencer
42 Claudia Romani 42k 38.0 0.0% Social media influencer
43 Shirin David 42k 39.7 48.9% Social media influencer
44 Divi 41k 32.9 68.1% Social media influencer
45 Lindsey Pelas 41k 34.1 0.0% Social media influencer
46 Nara Smith 37k 28.3 71.0% Social media influencer
47 Caro Daur 35k 27.1 68.1% Social media influencer
48 Maul 35k 33.0 70.2% Social media influencer
49 Brittany Furlan 35k 35.9 46.3% Social media influencer
50 Kelly Wearstler 34k 42.1 65.4% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular social media influencers compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Italy?

Chiara Ferragni currently leads with an estimated audience of 4.5M people in Italy.

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