Top 47 Premium fashions in Italy
This curated ranking covers the 47 largest premium fashions in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Armani, Versace and Calvin Klein lead the list with a combined estimated audience of 15,504,064 people. Across all 47 entries the average audience size is 940,750, and the largest, Armani, reaches around 5,198,681 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each premium fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Armani |
5,198,681 | 13.3% | Premium fashion | Fashion & Accessoires |
| 2 |  Versace |
5,172,180 | 9.8% | Premium fashion | Fashion & Accessoires |
| 3 |  Calvin Klein |
5,133,203 | 7.1% | Premium fashion | Fashion & Accessoires |
| 4 |  Ralph Lauren |
4,629,834 | 6.3% | Premium fashion | Fashion & Accessoires |
| 5 |  Tommy Hilfiger |
4,499,800 | 6.7% | Premium fashion | Fashion & Accessoires |
| 6 |  Michael Kors |
4,341,620 | 7.5% | Premium fashion | Fashion & Accessoires |
| 7 |  Polo Ralph Lauren |
2,697,185 | 7.4% | Premium fashion | Fashion & Accessoires |
| 8 |  Hugo Boss |
1,923,707 | 6.7% | Premium fashion | Fashion & Accessoires |
| 9 |  Stone Island |
1,843,244 | 12.3% | Premium fashion | Fashion & Accessoires |
| 10 |  Canada Goose |
1,303,429 | 7.2% | Premium fashion | Fashion & Accessoires |
| 11 |  Woolrich |
1,067,427 | 35.2% | Premium fashion | Fashion & Accessoires |
| 12 |  Armani Exchange |
976,872 | 12.6% | Premium fashion | Fashion & Accessoires |
| 13 |  American Vintage |
898,052 | 16.7% | Premium fashion | Fashion & Accessoires |
| 14 |  Lee (jeans) |
784,890 | 4.1% | Premium fashion | Fashion & Accessoires |
| 15 |  Pull&Bear |
350,993 | 10.8% | Premium fashion | Fashion & Accessoires |
| 16 |  Suitsupply |
326,208 | 7.1% | Premium fashion | Fashion & Accessoires |
| 17 |  BOSS |
296,374 | 3.5% | Premium fashion | Fashion & Accessoires |
| 18 |  G-Star Raw |
257,510 | 3.8% | Premium fashion | Fashion & Accessoires |
| 19 |  gant |
252,988 | 7.9% | Premium fashion | Fashion & Accessoires |
| 20 |  YOOX.COM |
209,782 | 31.5% | Premium fashion | Shopping |
| 21 |  Brooks Brothers |
204,157 | 2.5% | Premium fashion | Fashion & Accessoires |
| 22 |  sandro |
202,158 | 3.7% | Premium fashion | Fashion & Accessoires |
| 23 |  G-Star |
172,611 | 4.1% | Premium fashion | Fashion & Accessoires |
| 24 |  Nudie Jeans |
122,884 | 5.5% | Premium fashion | Fashion & Accessoires |
| 25 |  Porsche Design Group |
53,007 | 4.2% | Premium fashion | Fashion & Accessoires |
| 26 |  7 for all Mankind |
52,939 | 3.4% | Premium fashion | Fashion & Accessoires |
| 27 |  Stetson |
45,925 | 2.1% | Premium fashion | Fashion & Accessoires |
| 28 |  Nina Ricci (brand) |
45,269 | 2.4% | Premium fashion | Fashion & Accessoires |
| 29 |  ARMANI JEANS |
40,230 | 29.8% | Premium fashion | Fashion & Accessoires |
| 30 |  Filippa K |
37,238 | 2.3% | Premium fashion | Fashion & Accessoires |
| 31 |  Bruno Banani |
29,607 | 3.8% | Premium fashion | Fashion & Accessoires |
| 32 |  Schott NYC |
28,019 | 5.5% | Premium fashion | Fashion & Accessoires |
| 33 |  Twothirds |
15,457 | 4.9% | Premium fashion | Fashion & Accessoires |
| 34 |  Dolce & Gabbana |
12,700 | 0.4% | Premium fashion | Fashion & Accessoires |
| 35 |  Strellson |
12,243 | 2.5% | Premium fashion | Fashion & Accessoires |
| 36 |  Moschino |
8,793 | 0.1% | Premium fashion | Fashion & Accessoires |
| 37 |  Betty Barclay |
8,793 | 1.0% | Premium fashion | Fashion & Accessoires |
| 38 |  Kenzo |
5,256 | 0.0% | Premium fashion | Fashion & Accessoires |
| 39 |  Acne Studios |
3,555 | 6.4% | Premium fashion | Fashion & Accessoires |
| 40 |  Ted Baker |
2,941 | 0.0% | Premium fashion | Fashion & Accessoires |
| 41 |  DKNY |
2,916 | 0.0% | Premium fashion | Fashion & Accessoires |
| 42 |  Miss Sixty |
2,010 | 0.3% | Premium fashion | Fashion & Accessoires |
| 43 |  Peek & Cloppenburg |
887 | 0.0% | Premium fashion | Shopping |
| 44 |  The Kooples |
535 | 0.1% | Premium fashion | Fashion & Accessoires |
| 45 |  Tiger of Sweden |
220 | 0.0% | Premium fashion | Fashion & Accessoires |
| 46 |  French Connection (clothing) |
206 | 0.0% | Premium fashion | Fashion & Accessoires |
| 47 |  Diesel (brand) |
0 | 0.0% | Premium fashion | Fashion & Accessoires |
Frequently asked questions
How is this Top 47 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each premium fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest premium fashion in Italy?
Armani currently leads with an estimated audience of 5,198,681 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.