A data profile of the people who buy, follow and care about Versace in Italy — modelled from more than twelve digital signal sources. Versace has an estimated audience of 5,086,216 people in Italy.
The average Versace fan in Italy is 39.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Fashion show, Woman, Boutiques, with strongest over-indexing on Fashion show (2.57× the country average).
Demographically, the Versace audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Versace fan in Italy is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Fashion show.
The key figures that characterise the Versace profile in Italy.
67.1% are female, 32.9% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 39.5 |
| Estimated audience size | 5,086,216 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Versace audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.2% |
| Italy | 9.3% |
| United Kingdom | 5.1% |
Where the Versace audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Calabria | ~300K | 1.68× | |
| 02 | Lombardy | ~1.5M | 1.57× | |
| 03 | Lazio | ~900K | 1.47× | |
| 04 | Puglia | ~400K | 1.25× | |
| 05 | Campania | ~700K | 1.21× | |
| 06 | Tuscany | ~400K | 1.17× | |
| 07 | Sicilia | ~500K | 1.13× | |
| 08 | Piedmont | ~400K | 1.09× | |
| 09 | Emilia-Romagna | ~400K | 1.02× | |
| 10 | Veneto | ~400K | 1.00× | |
| 11 | Abruzzo | ~100K | 0.89× | |
| 12 | Sardinia | ~100K | 0.87× | |
| 13 | Basilicata | ~40K | 0.84× | |
| 14 | Marche | ~100K | 0.82× | |
| 15 | Trentino-Alto Adige/Südtirol | ~80K | 0.82× | |
| 16 | Liguria | ~100K | 0.79× | |
| 17 | Umbria | ~60K | 0.77× | |
| 18 | Friuli-Venezia Giulia | ~70K | 0.73× | |
| 19 | Molise | ~20K | 0.72× | |
| 20 | Aosta Valley | ~9K | 0.71× |
The strongest cross-interests of the Versace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Céline | Fashion & Accessoires | 6.16× | ||
| 02 | Miu Miu | Fashion & Accessoires | 3.25× | ||
| 03 | Burberry | Fashion & Accessoires | 3.18× | ||
| 04 | Fendi | Fashion & Accessoires | 3.09× | ||
| 05 | Balenciaga | Fashion & Accessoires | 3.04× | ||
| 06 | Prada | Fashion & Accessoires | 2.71× | ||
| 07 | Fashion show | Fashion & Accessoires | 2.57× | ||
| 08 | Louis Vuitton | Fashion & Accessoires | 2.30× | ||
| 09 | WeTransfer | Internet & Social Media | 2.30× | ||
| 10 | Gucci | Fashion & Accessoires | 2.19× | ||
| 11 | Sephora | Shopping | 2.15× | ||
| 12 | Children's clothing | Fashion & Accessoires | 2.12× | ||
| 13 | Skin care | Beauty & Wellness | 2.07× | ||
| 14 | Haute couture | Fashion & Accessoires | 1.81× | ||
| 15 | Handbags | Fashion & Accessoires | 1.75× | ||
| 16 | Fragrances | Beauty & Wellness | 1.65× | ||
| 17 | Boutiques | Fashion & Accessoires | 1.57× | ||
| 18 | Personal care | Health | 1.57× | ||
| 19 | Dresses | Fashion & Accessoires | 1.55× | ||
| 20 | Woman | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.62× | |
| Early Adopter Mentality | POWER | 1.51× | |
| Luxury Orientation | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Individualism | JOY | 0.90× | |
| Need for Security | CONSERVATISM | 0.98× |
Versace's target market in Italy covers an estimated 5,086,216 people, concentrated in Lombardy and Lazio.
67.1% of the Versace audience are female, 32.9% are male, with an average age of 39.5 years.
Versace fans show strongest brand affinity for Fashion show (2.57×), Woman (1.52×), and Boutiques (1.57×) over the country average.
Versace fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Versace itself, the audience over-indexes on Woman (1.52×), Boutiques (1.57×), Fragrances (1.65×), and Balenciaga (3.04×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Versace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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