Rascasse Audience Intelligence

Chiara Ferragni Audience in United States

Chiara Ferragni has an estimated audience of 784K people in United States.

#51among Social media influencer in United States#6270among people in United States#1120in Fashion & Accessoires

The average Chiara Ferragni fan in United States is 34.0 years old, more female, and lives primarily in California.

By number of fans, Chiara Ferragni ranks #51 among the 780 objects in Social media influencer in United States.

Its fans are 2.0 years older than the group average of 32.0.

Women make up 64.7% of the fan base, 9.4 percentage points more than the group average.

Compared with the other 779 objects in Social media influencer, Chiara Ferragni fans stand out for their interest in Rolling Stone Magazin, B-boying and Chinese astrology.

Interest is seasonal: January, February and December account for 37% of the year's searches, October is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include Rolling Stone Magazin, B-boying, Chinese astrology, with strongest over-indexing on Rolling Stone Magazin (47.27× the country average).

Demographically, the Chiara Ferragni audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

The typical Chiara Ferragni fan in United States is more female, around 34.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Rolling Stone Magazin.

Category: Fashion & Accessoires · Type: Person · Subtype: Social media influencer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
784K
in United States
Gender
64.7%♀
35.3% male
Age
34.0
average years
Country rank
#28797
among all objects in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Chiara Ferragni fans

64.7% are female, 35.3% are male, average age 34.0.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Chiara Ferragni audience in United States
MetricValue
Female64.7%
Male35.3%
Average age34.0
Estimated audience size784K
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Chiara Ferragni audience in United States
Age bracketShare%
16-2433%
25-3425%
35-4418%
45-5414%
55+10%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Chiara Ferragni audience comes from United States.

Worldwide audience distribution share by country for Chiara Ferragni
CountryShare
Italy50.5%
Spain7.6%
United States5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chiara Ferragni fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K3.84×
02New York~100K2.96×
03California~200K2.01×
04Florida~90K1.81×
05Massachusetts~30K1.81×
06New Jersey~40K1.78×
07Connecticut~10K1.65×
08Illinois~40K1.26×
09Virginia~20K1.19×
10Washington~20K1.18×
11Rhode Island~3K1.18×
12Hawaii~4K1.17×
13Colorado~20K1.11×
14Arizona~20K1.10×
15Nevada~8K1.08×
16Maryland~20K1.06×
17Texas~60K1.05×
18Pennsylvania~30K1.03×
19Oregon~10K0.99×
20New Hampshire~3K0.98×
21Maine~3K0.94×
22Vermont~1K0.94×
23Utah~7K0.91×
24Alaska~1K0.89×
25Georgia~20K0.88×
26Kansas~6K0.85×
27Minnesota~10K0.84×
28Montana~2K0.83×
29North Dakota~2K0.83×
30South Dakota~2K0.82×
31Delaware~2K0.81×
32Michigan~20K0.79×
33North Carolina~20K0.77×
34South Carolina~10K0.77×
35New Mexico~4K0.76×
36Idaho~3K0.76×
37Missouri~10K0.75×
38West Virginia~3K0.75×
39Tennessee~10K0.74×
40Louisiana~8K0.74×
41Ohio~20K0.73×
42Nebraska~3K0.73×
43Kentucky~8K0.71×
44Wisconsin~10K0.69×
45Arkansas~5K0.69×
46Mississippi~5K0.68×
47Oklahoma~6K0.67×
48Iowa~5K0.67×
49Indiana~10K0.64×
50Alabama~7K0.63×
Fig. 06

Affinity by region

Affinity by region — Chiara Ferragni, United States
0.63×1.00×3.84×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chiara Ferragni audience vs. the country average
#·InterestCategoryAffinity×
01Rolling Stone MagazinMusic & Radio47.27×
02B-boyingSports42.26×
03Chinese astrologyPolitics & Society34.81×
04K-DramasMovies & TV33.83×
05TigerlilyFashion & Accessoires32.21×
06Music of NigeriaMusic & Radio27.84×
07Indie music sceneMusic & Radio27.14×
08Song Hye-kyoFashion & Accessoires26.57×
09Photo (French magazine)Fashion & Accessoires25.71×
10It (novel)Literature21.82×
11Second-hand shopShopping19.38×
12Watercolor ArtistArts & Culture17.41×
13Joker (graphic novel)Literature15.71×
14African popular musicMusic & Radio15.65×
15Princess PollyFashion & Accessoires14.09×
16spiderman moviesMovies & TV12.50×
17Finn WolfhardMovies & TV8.82×
18ManhattanTravel & Leisure7.09×
19AfricaTravel & Leisure5.43×
20American EnglishBusiness & Career4.99×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chiara Ferragni audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chiara Ferragni audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.54×
MindfulnessBALANCE2.32×
Design AffinityPREMIUM2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chiara Ferragni audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.57×
Quality AwarenessPREMIUM0.76×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Social media influencer audiences in United States

See Chiara Ferragni audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Chiara Ferragni over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/chiara-ferragni-21557” · Methodology