A data profile of the people who buy, follow and care about Chiara Ferragni in Italy — modelled from more than twelve digital signal sources. Chiara Ferragni has an estimated audience of 4,492,701 people in Italy.
The average Chiara Ferragni fan in Italy is 39.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include Nail art, Primark, Home business, with strongest over-indexing on Nail art (2.32× the country average).
Demographically, the Chiara Ferragni audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Design Affinity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Chiara Ferragni fan in Italy is more female, around 39.1 years old, with strong Design Affinity tendencies and a notable affinity for Nail art.
The key figures that characterise the Chiara Ferragni profile in Italy.
66.2% are female, 33.8% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 39.1 |
| Estimated audience size | 4,492,701 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Chiara Ferragni audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 53.3% |
| Spain | 8.6% |
| United States | 6.8% |
Where the Chiara Ferragni audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.51× | |
| 02 | Veneto | ~500K | 1.27× | |
| 03 | Emilia-Romagna | ~500K | 1.26× | |
| 04 | Friuli-Venezia Giulia | ~100K | 1.20× | |
| 05 | Sardinia | ~200K | 1.16× | |
| 06 | Trentino-Alto Adige/Südtirol | ~100K | 1.15× | |
| 07 | Piedmont | ~400K | 1.12× | |
| 08 | Tuscany | ~400K | 1.12× | |
| 09 | Liguria | ~200K | 1.10× | |
| 10 | Lazio | ~700K | 1.08× | |
| 11 | Marche | ~100K | 1.00× | |
| 12 | Sicilia | ~400K | 0.92× | |
| 13 | Umbria | ~70K | 0.92× | |
| 14 | Puglia | ~300K | 0.86× | |
| 15 | Abruzzo | ~90K | 0.86× | |
| 16 | Calabria | ~100K | 0.84× | |
| 17 | Campania | ~400K | 0.81× | |
| 18 | Aosta Valley | ~8K | 0.66× | |
| 19 | Basilicata | ~30K | 0.61× | |
| 20 | Molise | ~10K | 0.56× |
The strongest cross-interests of the Chiara Ferragni audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home business | Business & Career | 2.94× | ||
| 02 | Emotional intelligence | Health | 2.62× | ||
| 03 | Costume jewelry | Fashion & Accessoires | 2.48× | ||
| 04 | Calzedonia | Fashion & Accessoires | 2.42× | ||
| 05 | Nail salon | Beauty & Wellness | 2.38× | ||
| 06 | Nail polish | Beauty & Wellness | 2.34× | ||
| 07 | Earring | Fashion & Accessoires | 2.33× | ||
| 08 | Nail art | Beauty & Wellness | 2.32× | ||
| 09 | Pedicure | Beauty & Wellness | 2.22× | ||
| 10 | Eyelash | Beauty & Wellness | 2.17× | ||
| 11 | Ring (jewellery) | Fashion & Accessoires | 2.15× | ||
| 12 | Artificial nails | Beauty & Wellness | 2.12× | ||
| 13 | Livemusic | Music & Radio | 2.10× | ||
| 14 | Manicure | Beauty & Wellness | 2.08× | ||
| 15 | Primark | Shopping | 1.96× | ||
| 16 | Skirt | Fashion & Accessoires | 1.82× | ||
| 17 | Sephora | Shopping | 1.80× | ||
| 18 | H&M | Shopping | 1.77× | ||
| 19 | Men's clothing | Fashion & Accessoires | 1.60× | ||
| 20 | Haute couture | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.28× | |
| Extroversion | THRILL | 1.19× | |
| Creativity | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Convenience Orientation | PREMIUM | 0.78× |
Chiara Ferragni has an estimated audience of 4,492,701 people in Italy, concentrated in Lombardy and Lazio.
66.2% of Chiara Ferragni fans are female, 33.8% are male, with an average age of 39.1 years.
Chiara Ferragni fans show strongest brand affinity for Nail art (2.32×), Primark (1.96×), and Home business (2.94×) over the country average.
Chiara Ferragni fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~700K), and Emilia-Romagna (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Chiara Ferragni itself, the audience over-indexes on Primark (1.96×), Home business (2.94×), Men's clothing (1.6×), and Nail polish (2.34×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Chiara Ferragni. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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