How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | KKate Moss | 625k | 6.2% | 42.3 | 85.4% | Fashion model |
| 27 | NNaomi Campbell | 592k | 8.3% | 38.8 | 58.0% | Fashion model |
| 28 | EEva Herzigová | 554k | 73.8% | 33.9 | 0.0% | Fashion model |
| 29 | AAndie MacDowell | 552k | 5.5% | 48.3 | 93.1% | Fashion model |
| 30 | LLee Byung-hun | 508k | 7.2% | 22.8 | 56.0% | Fashion model |
| 31 | SSophie Turner (model) | 491k | 3.0% | — | — | Fashion model |
| 32 | CCarol Alt | 482k | 60.5% | 52.0 | 93.9% | Fashion model |
| 33 | BBarbara Palvin | 465k | 4.9% | 38.6 | 76.4% | Fashion model |
| 34 | CCindy Crawford | 460k | 5.2% | 38.9 | 63.8% | Fashion model |
| 35 | CClaudia Schiffer | 454k | 6.7% | 40.3 | 57.7% | Fashion model |
| 36 | GGisele Bündchen | 448k | 3.6% | 41.2 | 58.8% | Fashion model |
| 37 | PParis Hilton | 440k | 3.4% | 40.2 | 73.9% | Fashion model |
| 38 | VViolante Placido | 424k | 37.9% | 37.5 | 30.5% | Fashion model |
| 39 | LLeni Klum | 395k | 6.1% | 37.4 | 57.9% | Fashion model |
| 40 | CCara Delevingne | 392k | 4.2% | 32.9 | 76.6% | Fashion model |
| 41 | RRosie Huntington-Whiteley | 391k | 4.4% | 37.9 | 92.3% | Fashion model |
| 42 | MMara Carfagna | 376k | 96.3% | 45.7 | 36.7% | Fashion model |
| 43 | KKelly Preston | 374k | 4.8% | 43.5 | 94.7% | Fashion model |
| 44 | MMaggie Q | 366k | 6.7% | 44.8 | 83.5% | Fashion model |
| 45 | SSamantha Fox | 366k | 6.7% | 46.6 | 6.4% | Fashion model |
| 46 | MMarilyn Monroe | 359k | 4.6% | 43.8 | 70.5% | Fashion model |
| 47 | BBridget Moynahan | 349k | 6.6% | 44.3 | 74.1% | Fashion model |
| 48 | AAnita Ekberg | 341k | 30.5% | 58.0 | 10.6% | Fashion model |
| 49 | CCatherine Deneuve | 320k | 5.5% | 46.8 | 61.5% | Fashion model |
| 50 | FFamke Janssen | 301k | 3.5% | 36.1 | 24.6% | Fashion model |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular fashion models compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each fashion model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion model in Italy?
Alessandra Mussolini currently leads with an estimated audience of 3.6M people in Italy.