Top 19 Fashion blogs in Italy
This curated ranking covers the 19 largest fashion blogs in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. The Sartorialist, Burda Style and The Blonde Salad lead the list with a combined estimated audience of 618,916 people. Across all 19 entries the average audience size is 45,017, and the largest, The Sartorialist, reaches around 249,739 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each fashion blog, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  The Sartorialist |
249,739 | 31.1% | Fashion blog | Fashion & Accessoires |
| 2 |  Burda Style |
223,878 | 17.6% | Fashion blog | Fashion & Accessoires |
| 3 |  The Blonde Salad |
145,299 | 12.6% | Fashion blog | Fashion & Accessoires |
| 4 |  HYPEBEAST |
125,785 | 3.8% | Fashion blog | Fashion & Accessoires |
| 5 |  Highsnobiety |
70,435 | 3.3% | Fashion blog | Fashion & Accessoires |
| 6 |  Refinery29 |
10,514 | 1.3% | Fashion blog | Fashion & Accessoires |
| 7 |  Who, What, Wear |
7,730 | 0.2% | Fashion blog | Fashion & Accessoires |
| 8 |  Polyvore |
7,498 | 6.6% | Fashion blog | Fashion & Accessoires |
| 9 |  Song of Style |
4,932 | 0.6% | Fashion blog | Fashion & Accessoires |
| 10 |  The Man Repeller |
3,890 | 0.2% | Fashion blog | Fashion & Accessoires |
| 11 |  Style Scrapbook |
2,322 | 6.0% | Fashion blog | Fashion & Accessoires |
| 12 |  Cool Material |
1,272 | 1.4% | Fashion blog | Fashion & Accessoires |
| 13 |  HelloGiggles |
778 | 1.7% | Fashion blog | Fashion & Accessoires |
| 14 |  Lookbook.nu |
699 | 0.5% | Fashion blog | Fashion & Accessoires |
| 15 |  stylefruits Wohnen |
214 | 0.1% | Fashion blog | Fashion & Accessoires |
| 16 |  WUNDERWEIB |
161 | 0.3% | Fashion blog | Fashion & Accessoires |
| 17 |  Jezebel |
92 | 0.0% | Fashion blog | Fashion & Accessoires |
| 18 |  goFeminin.de |
57 | 0.1% | Fashion blog | Fashion & Accessoires |
| 19 |  Frauenzimmer.de |
30 | 3.0% | Fashion blog | Fashion & Accessoires |
Frequently asked questions
How is this Top 19 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each fashion blog by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion blog in Italy?
The Sartorialist currently leads with an estimated audience of 249,739 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.