Top 50 Sportswears in Italy
This curated ranking covers the 50 largest sportswears in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 61 sportswears tracked in Italy, the 50 ranked here account for the largest measured audience reach. Nike, Adidas and New Balance lead the list with a combined estimated audience of 24,064,948 people. Across all 50 entries the average audience size is 1,125,129, and the largest, Nike, reaches around 8,988,542 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each sportswear, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Nike |
8,988,542 | 5.5% | Sportswear | Fashion & Accessoires |
| 2 |  Adidas |
8,802,375 | 4.5% | Sportswear | Fashion & Accessoires |
| 3 |  New Balance |
6,274,031 | 4.9% | Sportswear | Fashion & Accessoires |
| 4 |  Foot Locker |
5,048,407 | 9.8% | Sportswear | Shopping |
| 5 |  Converse |
2,952,702 | 4.4% | Sportswear | Fashion & Accessoires |
| 6 |  Reebok |
2,709,973 | 5.2% | Sportswear | Fashion & Accessoires |
| 7 |  Puma |
2,461,944 | 3.7% | Sportswear | Fashion & Accessoires |
| 8 |  Patagonia |
2,254,364 | 5.0% | Sportswear | Fashion & Accessoires |
| 9 |  ASICS |
2,156,775 | 3.3% | Sportswear | Fashion & Accessoires |
| 10 |  Under Armour |
1,983,593 | 3.7% | Sportswear | Fashion & Accessoires |
| 11 |  Fila (company) |
1,897,967 | 8.3% | Sportswear | Fashion & Accessoires |
| 12 |  Air Jordan |
1,662,602 | 5.2% | Sportswear | Fashion & Accessoires |
| 13 |  Decathlon Italia |
1,259,726 | 93.9% | Sportswear | Shopping |
| 14 |  Diadora |
1,021,714 | 27.6% | Sportswear | Fashion & Accessoires |
| 15 |  Kappa (company) |
873,511 | 11.3% | Sportswear | Fashion & Accessoires |
| 16 |  Superga (brand) |
860,856 | 19.6% | Sportswear | Fashion & Accessoires |
| 17 |  Fanatics |
717,907 | 3.4% | Sportswear | Fashion & Accessoires |
| 18 |  DC Shoes |
576,656 | 4.9% | Sportswear | Fashion & Accessoires |
| 19 |  Onitsuka Tiger |
347,084 | 1.7% | Sportswear | Fashion & Accessoires |
| 20 |  Rip Curl |
318,724 | 3.9% | Sportswear | Fashion & Accessoires |
| 21 |  Mizuno |
312,453 | 4.1% | Sportswear | Fashion & Accessoires |
| 22 |  Intersport |
310,357 | 1.0% | Sportswear | Shopping |
| 23 |  Oceans Apart |
309,651 | 23.2% | Sportswear | Fashion & Accessoires |
| 24 |  Givova |
258,834 | 83.4% | Sportswear | Fashion & Accessoires |
| 25 |  Sports Direct |
219,906 | 1.1% | Sportswear | Fashion & Accessoires |
| 26 |  Joma |
180,924 | 6.0% | Sportswear | Fashion & Accessoires |
| 27 |  Burton |
175,096 | 3.5% | Sportswear | Fashion & Accessoires |
| 28 |  Brooks Running |
174,795 | 6.3% | Sportswear | Fashion & Accessoires |
| 29 |  O'Neill (brand) |
164,152 | 3.2% | Sportswear | Fashion & Accessoires |
| 30 |  Nike Running |
163,164 | 5.7% | Sportswear | Fashion & Accessoires |
| 31 |  Reebok Classic |
150,298 | 5.1% | Sportswear | Fashion & Accessoires |
| 32 |  Sergio Tacchini |
141,420 | 8.0% | Sportswear | Fashion & Accessoires |
| 33 |  Reef (company) |
108,851 | 2.3% | Sportswear | Fashion & Accessoires |
| 34 |  Chuck Taylor All-Stars |
90,669 | 4.2% | Sportswear | Fashion & Accessoires |
| 35 |  Crivit |
87,203 | 16.7% | Sportswear | Fashion & Accessoires |
| 36 |  DaKine |
47,079 | 5.4% | Sportswear | Fashion & Accessoires |
| 37 |  Hurley |
38,608 | 1.8% | Sportswear | Fashion & Accessoires |
| 38 |  Planet Sports |
35,798 | 7.0% | Sportswear | Shopping |
| 39 |  Asics Onitsuka Tiger |
29,738 | 4.2% | Sportswear | Fashion & Accessoires |
| 40 |  Mitchell & Ness |
27,460 | 1.6% | Sportswear | Fashion & Accessoires |
| 41 |  SportScheck |
18,782 | 0.3% | Sportswear | Shopping |
| 42 |  Jack Purcell |
11,266 | 5.2% | Sportswear | Fashion & Accessoires |
| 43 |  Ryzon |
8,503 | 1.1% | Sportswear | Fashion & Accessoires |
| 44 |  Oiselle |
4,040 | 2.6% | Sportswear | Fashion & Accessoires |
| 45 |  Adicolor |
3,793 | 5.7% | Sportswear | Fashion & Accessoires |
| 46 |  Lakai |
3,785 | 2.1% | Sportswear | Fashion & Accessoires |
| 47 |  Erima |
3,651 | 1.2% | Sportswear | Fashion & Accessoires |
| 48 |  Runner's World |
2,866 | 0.6% | Sportswear | Shopping |
| 49 |  Title Nine |
2,358 | 0.3% | Sportswear | Fashion & Accessoires |
| 50 |  Arena (swimwear) |
1,517 | 0.0% | Sportswear | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each sportswear by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest sportswear in Italy?
Nike currently leads with an estimated audience of 8,988,542 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.