Adidas Audience in Italy
Adidas has an estimated audience of 8,734,662 people in Italy. 50.4% are female, 49.6% are male, average age 36.0. Top regions: Lombardy, Lazio, Campania. Top brand affinities: UEFA Europa League, Nike, Manchester City F.C., Liverpool F.C., Arsenal F.C..
The average Adidas fan in Italy is 36.0 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include UEFA Europa League, Nike, Manchester City F.C., with strongest over-indexing on UEFA Europa League (1.55× the country average). Demographically, the Adidas audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Adidas fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 36.0 |
| Estimated audience size | 8,734,662 |
Audience persona
The typical Adidas fan in Italy is balanced, around 36.0 years old, with strong Extroversion tendencies and a notable affinity for UEFA Europa League.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,763,451 | 1.15× |
| Lazio | 1,373,386 | 1.28× |
| Campania | 1,348,402 | 1.38× |
| Sicilia | 909,409 | 1.2× |
| Puglia | 816,412 | 1.36× |
| Veneto | 690,781 | 1× |
| Emilia-Romagna | 664,169 | 0.93× |
| Tuscany | 608,744 | 1.05× |
| Piedmont | 579,180 | 0.9× |
| Calabria | 362,742 | 1.36× |
| Sardinia | 232,830 | 0.95× |
| Marche | 230,301 | 1.06× |
| Liguria | 209,131 | 0.85× |
| Abruzzo | 197,491 | 1.03× |
| Trentino-Alto Adige/Südtirol | 137,890 | 0.83× |
| Umbria | 121,584 | 0.86× |
| Friuli-Venezia Giulia | 120,509 | 0.73× |
| Basilicata | 74,903 | 0.94× |
| Molise | 30,089 | 0.73× |
| Aosta Valley | 9,411 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UEFA Europa League | 1.55× | Sports |
| Nike | 1.6× | Fashion & Accessoires |
| Manchester City F.C. | 1.7× | Sports |
| Liverpool F.C. | 1.58× | Sports |
| Arsenal F.C. | 1.52× | Sports |
| Foot Locker | 1.57× | Shopping |
| Sneaker collecting | 1.61× | Fashion & Accessoires |
| Chelsea F.C. | 1.51× | Sports |
| FIFA (video game series) | 1.63× | Games |
| Cardigan (sweater) | 1.53× | Fashion & Accessoires |
| Converse | 1.57× | Fashion & Accessoires |
| Fantagazzetta | 1.62× | Sports |
| JD Sports | 1.67× | Shopping |
| EA Sports FC | 1.63× | Games |
| Infant bodysuit | 1.65× | Kids & Family |
| Carhartt | 1.51× | Fashion & Accessoires |
| Major League Soccer | 1.7× | Sports |
| Lionel Messi | 1.65× | Sports |
| Superga (brand) | 1.81× | Fashion & Accessoires |
| Saucony | 1.64× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.29 |
| Luxury Orientation | PREMIUM | 1.29 |
| Risk Appetite | THRILL | 1.2 |
| Indulgence | JOY | 1.18 |
| Price Sensitivity | PREMIUM | 1.13 |
| Social Media Usage | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Japan | 7.8% |
| Germany | 6.1% |
See Adidas audiences in other countries
More Sportswear audiences in Italy
- Nike (8,745,145)
- New Balance (6,394,062)
- Foot Locker (5,082,306)
- Converse (2,867,328)
- Reebok (2,714,012)
Frequently asked questions
How many fans does Adidas have in Italy?
Adidas has an estimated audience of 8,734,662 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Adidas fans?
50.4% of Adidas fans are female, 49.6% are male, with an average age of 36.0 years.
Which brands do Adidas fans like most?
Adidas fans show strongest brand affinity for UEFA Europa League (1.55×), Nike (1.6×), and Manchester City F.C. (1.7×) over the country average.
Where do Adidas fans live in Italy?
Adidas fans in Italy are most concentrated in Lombardy (reach 1,763,451), Lazio (reach 1,373,386), and Campania (reach 1,348,402). These three regions account for the largest share of the active audience.
What other brands do Adidas fans also like?
Beyond Adidas itself, the audience over-indexes on Nike (1.6×), Manchester City F.C. (1.7×), Liverpool F.C. (1.58×), and Arsenal F.C. (1.52×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.