A data profile of the people who buy, follow and care about Bershka in Italy — modelled from more than twelve digital signal sources. Bershka has an estimated audience of 5,165,516 people in Italy.
The average Bershka fan in Italy is 39.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Zadar, TEZENIS, Primark, with strongest over-indexing on Zadar (2.25× the country average).
Demographically, the Bershka audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Bershka fan in Italy is more female, around 39.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Zadar.
The key figures that characterise the Bershka profile in Italy.
78.1% are female, 21.9% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 39.6 |
| Estimated audience size | 5,165,516 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 20% |
Where the Bershka audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~500K | 1.56× | |
| 02 | Campania | ~900K | 1.55× | |
| 03 | Lazio | ~800K | 1.35× | |
| 04 | Lombardy | ~1M | 1.26× | |
| 05 | Marche | ~100K | 1.10× | |
| 06 | Calabria | ~200K | 1.08× | |
| 07 | Piedmont | ~400K | 1.04× | |
| 08 | Basilicata | ~50K | 1.04× | |
| 09 | Abruzzo | ~100K | 1.02× | |
| 10 | Emilia-Romagna | ~400K | 0.99× | |
| 11 | Veneto | ~400K | 0.99× | |
| 12 | Sicilia | ~400K | 0.98× | |
| 13 | Sardinia | ~100K | 0.97× | |
| 14 | Tuscany | ~300K | 0.90× | |
| 15 | Liguria | ~100K | 0.86× | |
| 16 | Umbria | ~60K | 0.79× | |
| 17 | Friuli-Venezia Giulia | ~70K | 0.77× | |
| 18 | Trentino-Alto Adige/Südtirol | ~70K | 0.73× | |
| 19 | Molise | ~20K | 0.67× | |
| 20 | Aosta Valley | ~6K | 0.44× |
The strongest cross-interests of the Bershka audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oysho | Fashion & Accessoires | 3.17× | ||
| 02 | Stradivarius | Shopping | 2.81× | ||
| 03 | TEZENIS | Fashion & Accessoires | 2.59× | ||
| 04 | Nail salon | Beauty & Wellness | 2.27× | ||
| 05 | Zara | Shopping | 2.26× | ||
| 06 | Zadar | Travel & Leisure | 2.25× | ||
| 07 | OVS | Fashion & Accessoires | 2.13× | ||
| 08 | Primark | Shopping | 2.11× | ||
| 09 | Artificial nails | Beauty & Wellness | 2.05× | ||
| 10 | H&M | Shopping | 2.02× | ||
| 11 | Pedicure | Beauty & Wellness | 2.02× | ||
| 12 | Sweater | Fashion & Accessoires | 1.84× | ||
| 13 | Blouse | Fashion & Accessoires | 1.82× | ||
| 14 | Skirt | Fashion & Accessoires | 1.80× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.74× | ||
| 16 | Uomini e Donne | Movies & TV | 1.72× | ||
| 17 | Undergarment | Fashion & Accessoires | 1.61× | ||
| 18 | Jeans | Fashion & Accessoires | 1.61× | ||
| 19 | Handbags | Fashion & Accessoires | 1.55× | ||
| 20 | Sneakers (footwear) | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.34× | |
| Creativity | OPEN | 1.14× | |
| Extroversion | THRILL | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Need for Security | CONSERVATISM | 0.50× | |
| Spirituality | BALANCE | 0.72× |
Bershka's target market in Italy covers an estimated 5,165,516 people, concentrated in Lombardy and Campania.
78.1% of the Bershka audience are female, 21.9% are male, with an average age of 39.6 years.
Bershka fans show strongest brand affinity for Zadar (2.25×), TEZENIS (2.59×), and Primark (2.11×) over the country average.
Bershka fans in Italy are most concentrated in Lombardy (reach ~1M), Campania (reach ~900K), and Lazio (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Bershka itself, the audience over-indexes on TEZENIS (2.59×), Primark (2.11×), Stradivarius (2.81×), and H&M (2.02×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bershka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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