Bershka Audience in United States

Bershka logo

Bershka has an estimated audience of 1,624,937 people in United States. 73.7% are female, 26.3% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: TikTok, Rhianna (singer), Nightwear, Hair tutorials, Superman.

The average Bershka fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include TikTok, Rhianna (singer), Nightwear, with strongest over-indexing on TikTok (5.72× the country average). Demographically, the Bershka audience skews more female with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Bershka fans

Demographic split for Bershka audience in United States
MetricValue
Female73.7%
Male26.3%
Average age36.0
Estimated audience size1,624,937

Audience persona

The typical Bershka fan in United States is more female, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for TikTok.

Top regions in United States

Top regions ranked by reach for Bershka in United States
RegionReachAffinity
California451,2172.53×
Texas217,7061.56×
New York211,6932.33×
Florida181,9771.65×
Illinois69,9991.29×
New Jersey69,8891.69×
Georgia58,7621.17×
Virginia52,9551.34×
Washington49,6491.52×
Massachusetts49,0961.53×
Pennsylvania47,3180.86×
Arizona46,7411.41×
North Carolina45,1680.92×
Maryland37,0651.33×
Michigan32,7430.77×
Ohio31,1500.62×
Colorado28,0351.09×
Oregon23,9341.28×
Tennessee23,6250.72×
Nevada22,7021.44×
Indiana22,3590.75×
Connecticut20,8761.28×
Utah19,6721.35×
Minnesota19,2100.83×
South Carolina17,3630.71×
Wisconsin16,8740.69×
Missouri15,8090.6×
Louisiana12,6400.6×
Oklahoma12,5310.69×
Kentucky11,6230.57×
Alabama11,3680.5×
Kansas8,9210.7×
Hawaii8,8981.27×
Washington, District of Columbia8,7591.79×
Arkansas8,2510.62×
Iowa7,8970.59×
New Mexico7,5460.93×
Idaho6,9320.85×
Mississippi6,0960.46×
Nebraska5,5810.68×
Rhode Island5,4271.05×
New Hampshire5,0110.78×
Maine4,1120.71×
Delaware3,4870.78×
West Virginia3,1480.42×
Alaska2,6710.77×
Montana2,5620.57×
Vermont2,4640.86×
South Dakota1,6920.45×
North Dakota1,6110.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bershka audience
BrandAffinityCategory
TikTok5.72×Internet & Social Media
Rhianna (singer)14.38×Music & Radio
Nightwear12.24×Fashion & Accessoires
Hair tutorials14.73×Beauty & Wellness
Superman2.95×Movies & TV
Textile industry13.33×Fashion & Accessoires
Euphoria2.8×Movies & TV
Discord7.92×Internet & Social Media
Government8.88×Politics & Society
Bikini Beach25.76×Movies & TV
Gay Love9.85×Politics & Society
Nigeria7.61×Travel & Leisure
1990s in fashion6.43×Fashion & Accessoires
Shōjo manga12.92×Literature
Afrobeat5.68×Music & Radio
Fashion Nova4.6×Shopping
Kill Bill13.49×Movies & TV
Prosthetic makeup14.01×Beauty & Wellness
Latin dance7.82×Sports
Alix Earle11.04×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bershka audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.8
Luxury OrientationPREMIUM2.7
Early Adopter MentalityPOWER2.17
SustainabilityBALANCE1.91
Design AffinityPREMIUM1.67
Pet OwnershipJOY1.41

Worldwide distribution

Worldwide audience distribution share by country for Bershka
CountryShare
Italy10.4%
Spain9.6%
Germany8.2%

See Bershka audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Bershka have in United States?

Bershka has an estimated audience of 1,624,937 people in United States, concentrated in California and Texas.

What is the gender split and age of Bershka fans?

73.7% of Bershka fans are female, 26.3% are male, with an average age of 36.0 years.

Which brands do Bershka fans like most?

Bershka fans show strongest brand affinity for TikTok (5.72×), Rhianna (singer) (14.38×), and Nightwear (12.24×) over the country average.

Where do Bershka fans live in United States?

Bershka fans in United States are most concentrated in California (reach 451,217), Texas (reach 217,706), and New York (reach 211,693). These three regions account for the largest share of the active audience.

What other brands do Bershka fans also like?

Beyond Bershka itself, the audience over-indexes on Rhianna (singer) (14.38×), Nightwear (12.24×), Hair tutorials (14.73×), and Superman (2.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bershka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.