Rascasse Audience Intelligence

Bershka Target Market in United States

A data profile of the people who buy, follow and care about Bershka in United States — modelled from more than twelve digital signal sources. Bershka has an estimated audience of 1,638,266 people in United States.

#1716among Brand in United States#287in Shopping

The average Bershka fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include TikTok, Rhianna (singer), Nightwear, with strongest over-indexing on TikTok (5.72× the country average).

Demographically, the Bershka audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bershka fan in United States is more female, around 36.0 years old, with strong Mindfulness tendencies and a notable affinity for TikTok.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bershka profile in United States.

Audience size
1.6M
in United States
Gender
73.7%♀
26.3% male
Age
36.0
average years
Country rank
#16608
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bershka

73.7% are female, 26.3% are male, average age 36.0.

Fig. 02

Gender split

73.7%
Female
26.3%
Male
Demographic split for Bershka audience in United States
MetricValue
Female73.7%
Male26.3%
Average age36.0
Estimated audience size1,638,266
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Bershka audience in United States
Age bracketShare%
16-1924%
20-2925%
30-3920%
40-4918%
50+12%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Bershka audience comes from United States.

Worldwide audience distribution share by country for Bershka
CountryShare
Italy10.2%
Spain9.1%
Germany7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bershka audience in United States is strongest.

Fig. 05

Top regions by affinity

Bershka customers by region in United States
#RegionReachAffinity×
01New York~200K2.25×
02California~400K2.19×
03New Jersey~70K1.67×
04Washington, District of Columbia~8K1.66×
05Florida~200K1.61×
06Massachusetts~50K1.51×
07Texas~200K1.43×
08Washington~50K1.42×
09Connecticut~20K1.31×
10Nevada~20K1.31×
11Virginia~50K1.30×
12Arizona~40K1.30×
13Maryland~40K1.28×
14Illinois~70K1.27×
15Utah~20K1.27×
16Hawaii~9K1.25×
17Oregon~20K1.20×
18Georgia~60K1.16×
19Rhode Island~6K1.11×
20Colorado~30K1.05×
21Vermont~3K1.02×
22North Carolina~50K0.92×
23Pennsylvania~50K0.91×
24Alaska~3K0.90×
25New Mexico~7K0.89×
26Idaho~7K0.87×
27Delaware~4K0.87×
28New Hampshire~5K0.85×
29Minnesota~20K0.84×
30Michigan~30K0.81×
31Maine~5K0.79×
32Indiana~20K0.77×
33Ohio~40K0.75×
34South Carolina~20K0.74×
35Kansas~10K0.74×
36Tennessee~20K0.73×
37Nebraska~6K0.73×
38Wisconsin~20K0.72×
39Oklahoma~10K0.71×
40Montana~3K0.70×
41Louisiana~10K0.68×
42Arkansas~9K0.66×
43Missouri~20K0.65×
44North Dakota~2K0.65×
45Iowa~9K0.64×
46Kentucky~10K0.62×
47South Dakota~2K0.62×
48Alabama~10K0.56×
49West Virginia~4K0.56×
50Mississippi~7K0.55×
Fig. 06

Affinity by region

Affinity by region — Bershka, United States
0.55×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bershka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bershka audience
#·InterestCategoryAffinity×
01Bikini BeachMovies & TV25.76×
02Hair tutorialsBeauty & Wellness14.73×
03Rhianna (singer)Music & Radio14.38×
04Cute (Japanese band)Music & Radio14.14×
05Prosthetic makeupBeauty & Wellness14.01×
06Kill BillMovies & TV13.49×
07Textile industryFashion & Accessoires13.33×
08Shōjo mangaLiterature12.92×
09NightwearFashion & Accessoires12.24×
10Alix EarleInternet & Social Media11.04×
11Gay LovePolitics & Society9.85×
12GovernmentPolitics & Society8.88×
13DiscordInternet & Social Media7.92×
14Latin danceSports7.82×
15NigeriaTravel & Leisure7.61×
161990s in fashionFashion & Accessoires6.43×
17TikTokInternet & Social Media5.72×
18AfrobeatMusic & Radio5.68×
19Fashion NovaShopping4.60×
20SupermanMovies & TV2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bershka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bershka audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.57×
IndividualismJOY2.00×
TravellingTHRILL1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bershka audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.41×
Family OrientationCONSERVATISM0.71×
Convenience OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bershka's target market in United States?

Bershka's target market in United States covers an estimated 1,638,266 people, concentrated in California and New York.

02

What is the gender split and age of Bershka customers?

73.7% of the Bershka audience are female, 26.3% are male, with an average age of 36.0 years.

03

Which brands do Bershka fans like most?

Bershka fans show strongest brand affinity for TikTok (5.72×), Rhianna (singer) (14.38×), and Nightwear (12.24×) over the country average.

04

Where do Bershka fans live in United States?

Bershka fans in United States are most concentrated in California (reach ~400K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bershka fans also like?

Beyond Bershka itself, the audience over-indexes on Rhianna (singer) (14.38×), Nightwear (12.24×), Hair tutorials (14.73×), and Superman (2.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Bershka audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bershka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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