Latin dance Audience in United States

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Latin dance has an estimated audience of 11,553,532 people in United States. 54.2% are female, 45.8% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Movies, Spotify, Popular music, NBA, Parent.

The average Latin dance fan in United States is 33.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Movies, Spotify, Popular music, with strongest over-indexing on Movies (1.51× the country average). Demographically, the Latin dance audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Latin dance fans

Demographic split for Latin dance audience in United States
MetricValue
Female54.2%
Male45.8%
Average age33.5
Estimated audience size11,553,532

Audience persona

The typical Latin dance fan in United States is balanced, around 33.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Movies.

Top regions in United States

Top regions ranked by reach for Latin dance in United States
RegionReachAffinity
California1,488,8391.17×
Texas1,073,4071.08×
Florida993,2341.27×
New York795,6971.23×
Illinois474,9871.23×
North Carolina450,1161.29×
Georgia379,5901.07×
New Jersey367,9961.25×
Pennsylvania356,4660.92×
Virginia355,2301.26×
Massachusetts289,0151.27×
Ohio278,9990.78×
Washington278,0861.2×
Maryland264,2271.33×
Michigan257,0280.85×
Arizona229,9740.97×
Indiana207,3150.98×
Tennessee203,7540.88×
Colorado193,4721.06×
Connecticut178,9891.54×
Missouri172,0950.92×
Minnesota171,5251.04×
Wisconsin166,6930.96×
Utah164,8861.59×
South Carolina163,5130.94×
Oregon140,5581.06×
Nevada128,2271.15×
Louisiana119,0490.8×
Alabama115,2490.71×
Kentucky113,3400.78×
Oklahoma104,6950.82×
Idaho86,7631.5×
Kansas83,7200.92×
Hawaii76,0571.53×
Arkansas71,3700.75×
Iowa70,7560.74×
Mississippi60,2530.63×
Washington, District of Columbia50,0421.44×
New Mexico45,2470.78×
Nebraska41,0250.71×
New Hampshire35,5200.78×
West Virginia35,3720.66×
Maine31,6420.76×
Delaware29,1410.91×
Rhode Island29,0220.79×
Alaska25,3711.03×
Montana23,0780.72×
South Dakota19,9320.75×
Vermont16,4350.81×
North Dakota14,7860.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Latin dance audience
BrandAffinityCategory
Movies1.51×Movies & TV
Spotify1.72×Internet & Social Media
Popular music1.76×Music & Radio
NBA1.61×Sports
Parent1.76×Kids & Family
American football1.57×Sports
Rhythm and blues music1.6×Music & Radio
Macy's1.59×Shopping
Baseball1.54×Sports
Old Navy1.69×Fashion & Accessoires
Soul music1.71×Music & Radio
Costco1.57×Shopping
Drama movies1.62×Movies & TV
Mexico1.9×Travel & Leisure
Jazz music1.56×Music & Radio
Acting1.76×Business & Career
Alternative rock1.66×Music & Radio
Kohl's1.53×Shopping
Salsa (dance)3.47×Music & Radio
Kroger1.83×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Latin dance audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.91
Design AffinityPREMIUM1.39
Early Adopter MentalityPOWER1.35
TravellingTHRILL1.34
Sports ActivityPOWER1.34
Luxury OrientationPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Latin dance
CountryShare
United States27.8%
Spain10.2%
Mexico5.2%

See Latin dance audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Latin dance have in United States?

Latin dance has an estimated audience of 11,553,532 people in United States, concentrated in California and Texas.

What is the gender split and age of Latin dance fans?

54.2% of Latin dance fans are female, 45.8% are male, with an average age of 33.5 years.

Which brands do Latin dance fans like most?

Latin dance fans show strongest brand affinity for Movies (1.51×), Spotify (1.72×), and Popular music (1.76×) over the country average.

Where do Latin dance fans live in United States?

Latin dance fans in United States are most concentrated in California (reach 1,488,839), Texas (reach 1,073,407), and Florida (reach 993,234). These three regions account for the largest share of the active audience.

What other brands do Latin dance fans also like?

Beyond Latin dance itself, the audience over-indexes on Spotify (1.72×), Popular music (1.76×), NBA (1.61×), and Parent (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Latin dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.