Rascasse Audience Intelligence

Latin dance Audience in United States

A data profile of the people who buy, follow and care about Latin dance in United States — modelled from more than twelve digital signal sources. Latin dance has an estimated audience of 11,553,532 people in United States.

#2028among Topic in United States#234in Sports

The average Latin dance fan in United States is 33.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Movies, Spotify, NBA, with strongest over-indexing on Movies (1.51× the country average).

Demographically, the Latin dance audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Latin dance fan in United States is balanced, around 33.5 years old, with strong Pet Ownership tendencies and a notable affinity for Movies.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Latin dance profile in United States.

Audience size
11.6M
in United States
Gender
54.2%♀
45.8% male
Age
33.5
average years
Country rank
#3090
Topic in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Latin dance fans

54.2% are female, 45.8% are male, average age 33.5.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Latin dance audience in United States
MetricValue
Female54.2%
Male45.8%
Average age33.5
Estimated audience size11,553,532
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Latin dance audience in United States
Age bracketShare%
16-1935%
20-2921%
30-3917%
40-4915%
50+11%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Latin dance audience comes from United States.

Worldwide audience distribution share by country for Latin dance
CountryShare
United States27.8%
Spain10.2%
Mexico5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Latin dance audience in United States is strongest.

Fig. 05

Top regions by affinity

Latin dance fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.39×
02Connecticut~100K1.25×
03North Carolina~400K1.24×
04Maryland~200K1.23×
05Idaho~70K1.23×
06Hawaii~60K1.19×
07Virginia~300K1.17×
08Massachusetts~300K1.17×
09Florida~900K1.14×
10Illinois~400K1.13×
11Washington, District of Columbia~40K1.13×
12New Jersey~300K1.10×
13Vermont~20K1.10×
14Washington~300K1.08×
15Minnesota~200K1.08×
16New York~700K1.07×
17South Carolina~200K1.07×
18Wisconsin~200K1.04×
19California~1.5M1.03×
20Georgia~400K1.03×
21Colorado~200K1.02×
22Oregon~100K1.02×
23Delaware~30K1.02×
24New Hampshire~50K1.01×
25Alaska~30K1.01×
26Nevada~100K0.99×
27Rhode Island~40K0.98×
28Indiana~200K0.97×
29South Dakota~30K0.97×
30Texas~900K0.95×
31Pennsylvania~400K0.94×
32Missouri~200K0.94×
33Kansas~90K0.94×
34Maine~40K0.94×
35North Dakota~20K0.94×
36Nebraska~50K0.93×
37West Virginia~50K0.93×
38Michigan~300K0.92×
39Arizona~200K0.92×
40Arkansas~90K0.92×
41Montana~30K0.92×
42New Mexico~50K0.91×
43Kentucky~100K0.89×
44Iowa~80K0.89×
45Tennessee~200K0.88×
46Oklahoma~100K0.88×
47Louisiana~100K0.87×
48Ohio~300K0.85×
49Alabama~100K0.84×
50Mississippi~80K0.83×
Fig. 06

Affinity by region

Affinity by region — Latin dance, United States
0.83×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Latin dance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Latin dance audience
#·InterestCategoryAffinity×
01MexicoTravel & Leisure1.90×
02KrogerFood & Beverages1.83×
03Popular musicMusic & Radio1.76×
04ParentKids & Family1.76×
05ActingBusiness & Career1.76×
06SpotifyInternet & Social Media1.72×
07Soul musicMusic & Radio1.71×
08Old NavyFashion & Accessoires1.69×
09Alternative rockMusic & Radio1.66×
10Drama moviesMovies & TV1.62×
11NBASports1.61×
12Rhythm and blues musicMusic & Radio1.60×
13Macy'sShopping1.59×
14Sam's ClubShopping1.58×
15American footballSports1.57×
16CostcoShopping1.57×
17Jazz musicMusic & Radio1.56×
18BaseballSports1.54×
19Kohl'sShopping1.53×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Latin dance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Latin dance audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.59×
SustainabilityBALANCE1.36×
Design AffinityPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Latin dance audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.73×
Community OrientationOPEN0.76×
Family OrientationCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Latin dance have in United States?

Latin dance has an estimated audience of 11,553,532 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Latin dance fans?

54.2% of Latin dance fans are female, 45.8% are male, with an average age of 33.5 years.

03

Which brands do Latin dance fans like most?

Latin dance fans show strongest brand affinity for Movies (1.51×), Spotify (1.72×), and NBA (1.61×) over the country average.

04

Where do Latin dance fans live in United States?

Latin dance fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Latin dance fans also like?

Beyond Latin dance itself, the audience over-indexes on Spotify (1.72×), NBA (1.61×), Popular music (1.76×), and Parent (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Latin dance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Latin dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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