Latin dance Audience in Germany
Latin dance has an estimated audience of 1,087,573 people in Germany. 52.6% are female, 47.4% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Folk dance, Salsa (dance), Dancesport, Ballroom dance, Bachata (dance).
The average Latin dance fan in Germany is 33.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Folk dance, Salsa (dance), Dancesport, with strongest over-indexing on Folk dance (35.96× the country average). Demographically, the Latin dance audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Latin dance fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 33.6 |
| Estimated audience size | 1,087,573 |
Audience persona
The typical Latin dance fan in Germany is balanced, around 33.6 years old, with strong Sports Activity tendencies and a notable affinity for Folk dance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 263,455 | 1.11× |
| Bayern | 203,327 | 1.16× |
| Baden-Württemberg | 157,851 | 1.06× |
| Niedersachsen | 114,505 | 1.08× |
| Hessen | 92,004 | 1.11× |
| Sachsen | 59,726 | 1.12× |
| Rheinland-Pfalz | 53,018 | 0.97× |
| Berlin | 46,723 | 0.96× |
| Schleswig-Holstein | 33,651 | 0.86× |
| Brandenburg | 30,267 | 0.9× |
| Hamburg | 25,878 | 1.05× |
| Thüringen | 24,454 | 0.88× |
| Sachsen-Anhalt | 19,792 | 0.7× |
| Mecklenburg-Vorpommern | 19,148 | 0.92× |
| Saarland | 13,411 | 1× |
| Bremen | 10,189 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Folk dance | 35.96× | Music & Radio |
| Salsa (dance) | 18.18× | Music & Radio |
| Dancesport | 27.74× | Sports |
| Ballroom dance | 18.2× | Music & Radio |
| Bachata (dance) | 20.82× | Music & Radio |
| Social dance | 23.76× | Sports |
| Salsa music | 16.68× | Music & Radio |
| Jazz dance | 14.37× | Sports |
| Street dance | 10.16× | Sports |
| Contemporary dance | 8.65× | Arts & Culture |
| Hip-hop dance | 8.42× | Sports |
| Bolero | 20.87× | Music & Radio |
| Canva | 6.85× | Technology & Electronics |
| Voguing | 13.05× | Music & Radio |
| Arts and music | 1.74× | Arts & Culture |
| Modern dance | 8.03× | Music & Radio |
| Ballet | 4.99× | Music & Radio |
| Dance studio | 5.99× | Sports |
| Sports | 1.71× | Sports |
| Business and industry | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.41 |
| Sustainability | BALANCE | 1.4 |
| Travelling | THRILL | 1.37 |
| Mindfulness | BALANCE | 1.28 |
| LGBTQ+ Identity | OPEN | 1.27 |
| Urban Lifestyle | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| Spain | 10.2% |
| Mexico | 5.2% |
See Latin dance audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Latin dance have in Germany?
Latin dance has an estimated audience of 1,087,573 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Latin dance fans?
52.6% of Latin dance fans are female, 47.4% are male, with an average age of 33.6 years.
Which brands do Latin dance fans like most?
Latin dance fans show strongest brand affinity for Folk dance (35.96×), Salsa (dance) (18.18×), and Dancesport (27.74×) over the country average.
Where do Latin dance fans live in Germany?
Latin dance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 263,455), Bayern (reach 203,327), and Baden-Württemberg (reach 157,851). These three regions account for the largest share of the active audience.
What other brands do Latin dance fans also like?
Beyond Latin dance itself, the audience over-indexes on Salsa (dance) (18.18×), Dancesport (27.74×), Ballroom dance (18.2×), and Bachata (dance) (20.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Latin dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.