Rascasse Audience Intelligence

Latin dance Audience in Germany

A data profile of the people who buy, follow and care about Latin dance in Germany — modelled from more than twelve digital signal sources. Latin dance has an estimated audience of 1,087,573 people in Germany.

#2971among Topic in Germany#494in Sports

The average Latin dance fan in Germany is 33.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Folk dance, Salsa (dance), Dancesport, with strongest over-indexing on Folk dance (35.96× the country average).

Demographically, the Latin dance audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Latin dance fan in Germany is balanced, around 33.6 years old, with strong Mindfulness tendencies and a notable affinity for Folk dance.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Latin dance profile in Germany.

Audience size
1.1M
in Germany
Gender
52.6%♀
47.4% male
Age
33.6
average years
Country rank
#6054
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Latin dance fans

52.6% are female, 47.4% are male, average age 33.6.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Latin dance audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age33.6
Estimated audience size1,087,573
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Latin dance audience in Germany
Age bracketShare%
16-1936%
20-2920%
30-3918%
40-4916%
50+11%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Latin dance audience comes from Germany.

Worldwide audience distribution share by country for Latin dance
CountryShare
United States27.8%
Spain10.2%
Mexico5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Latin dance audience in Germany is strongest.

Fig. 05

Top regions by affinity

Latin dance fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.10×
02Bremen~10K1.07×
03Baden-Württemberg~200K1.06×
04Hessen~90K1.04×
05Hamburg~30K1.04×
06Sachsen~60K1.03×
07Berlin~50K1.03×
08Niedersachsen~100K1.02×
09Rheinland-Pfalz~60K1.02×
10Saarland~10K1.02×
11Nordrhein-Westfalen~200K1.00×
12Brandenburg~30K0.97×
13Mecklenburg-Vorpommern~20K0.97×
14Thüringen~30K0.94×
15Schleswig-Holstein~40K0.93×
16Sachsen-Anhalt~30K0.93×
Fig. 06

Affinity by region

Affinity by region — Latin dance, Germany
0.93×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Latin dance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Latin dance audience
#·InterestCategoryAffinity×
01Folk danceMusic & Radio35.96×
02DancesportSports27.74×
03Social danceSports23.76×
04BoleroMusic & Radio20.87×
05Bachata (dance)Music & Radio20.82×
06Ballroom danceMusic & Radio18.20×
07Salsa (dance)Music & Radio18.18×
08Salsa musicMusic & Radio16.68×
09Jazz danceSports14.37×
10VoguingMusic & Radio13.05×
11Street danceSports10.16×
12Contemporary danceArts & Culture8.65×
13Hip-hop danceSports8.42×
14Modern danceMusic & Radio8.03×
15CanvaTechnology & Electronics6.85×
16Dance studioSports5.99×
17BalletMusic & Radio4.99×
18Arts and musicArts & Culture1.74×
19SportsSports1.71×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Latin dance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Latin dance audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.55×
Pet OwnershipJOY1.39×
Community OrientationOPEN1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Latin dance audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.48×
Convenience OrientationPREMIUM0.50×
DIY MentalityTHRILL0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Latin dance have in Germany?

Latin dance has an estimated audience of 1,087,573 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Latin dance fans?

52.6% of Latin dance fans are female, 47.4% are male, with an average age of 33.6 years.

03

Which brands do Latin dance fans like most?

Latin dance fans show strongest brand affinity for Folk dance (35.96×), Salsa (dance) (18.18×), and Dancesport (27.74×) over the country average.

04

Where do Latin dance fans live in Germany?

Latin dance fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Latin dance fans also like?

Beyond Latin dance itself, the audience over-indexes on Salsa (dance) (18.18×), Dancesport (27.74×), Ballroom dance (18.2×), and Bachata (dance) (20.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Latin dance audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Latin dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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