Bolero Audience in Germany
Bolero has an estimated audience of 291,846 people in Germany. 57.2% are female, 42.8% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Merengue music, Rossmann, REWE, Electronic music, Sarah Engels.
The average Bolero fan in Germany is 35.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Merengue music, Rossmann, REWE, with strongest over-indexing on Merengue music (40.31× the country average). Demographically, the Bolero audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Bolero fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 35.2 |
| Estimated audience size | 291,846 |
Audience persona
The typical Bolero fan in Germany is more female, around 35.2 years old, with strong Tradition tendencies and a notable affinity for Merengue music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,850 | 1.31× |
| Bayern | 48,853 | 1.04× |
| Baden-Württemberg | 35,645 | 0.9× |
| Hessen | 30,637 | 1.38× |
| Niedersachsen | 25,923 | 0.91× |
| Rheinland-Pfalz | 13,225 | 0.9× |
| Berlin | 13,162 | 1.01× |
| Sachsen | 11,218 | 0.78× |
| Schleswig-Holstein | 9,157 | 0.87× |
| Mecklenburg-Vorpommern | 7,142 | 1.28× |
| Brandenburg | 6,908 | 0.76× |
| Hamburg | 6,901 | 1.05× |
| Thüringen | 5,432 | 0.73× |
| Sachsen-Anhalt | 5,286 | 0.7× |
| Bremen | 3,927 | 1.57× |
| Saarland | 2,970 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Merengue music | 40.31× | Music & Radio |
| Rossmann | 5.28× | Shopping |
| REWE | 3.8× | Shopping |
| Electronic music | 3.82× | Music & Radio |
| Sarah Engels | 9.44× | Movies & TV |
| Dance | 4.75× | Business & Career |
| Let's Dance (German TV series) | 4.86× | Movies & TV |
| Rhythm and blues music | 4.21× | Music & Radio |
| Sat.1 | 5.41× | Movies & TV |
| EBay | 3.28× | Shopping |
| Sparkasse | 3.99× | Business & Career |
| Discount stores | 2.81× | Shopping |
| Pop music | 3.43× | Music & Radio |
| Sascha Grammel | 13.96× | Movies & TV |
| Dogs | 3.49× | Pets & Animals |
| Kaufland | 3.1× | Shopping |
| Tiere suchen ein Zuhause | 11.01× | Pets & Animals |
| Music video game | 9.67× | Music & Radio |
| Veganism | 2.98× | Food & Beverages |
| ghd | 22.02× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 3.79 |
| Sustainability | BALANCE | 1.52 |
| Sports Activity | POWER | 1.42 |
| Mindfulness | BALANCE | 1.3 |
| Spirituality | BALANCE | 1.25 |
| Urban Lifestyle | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 16.4% |
| United States | 16.1% |
| Vietnam | 10.2% |
See Bolero audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Bolero have in Germany?
Bolero has an estimated audience of 291,846 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bolero fans?
57.2% of Bolero fans are female, 42.8% are male, with an average age of 35.2 years.
Which brands do Bolero fans like most?
Bolero fans show strongest brand affinity for Merengue music (40.31×), Rossmann (5.28×), and REWE (3.8×) over the country average.
Where do Bolero fans live in Germany?
Bolero fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,850), Bayern (reach 48,853), and Baden-Württemberg (reach 35,645). These three regions account for the largest share of the active audience.
What other brands do Bolero fans also like?
Beyond Bolero itself, the audience over-indexes on Rossmann (5.28×), REWE (3.8×), Electronic music (3.82×), and Sarah Engels (9.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bolero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.