Rascasse Audience Intelligence

Bolero Audience in Germany

A data profile of the people who buy, follow and care about Bolero in Germany — modelled from more than twelve digital signal sources. Bolero has an estimated audience of 291,846 people in Germany.

#246among Musical genre in Germany#6252among Topic in Germany#2245in Music & Radio

The average Bolero fan in Germany is 35.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alles was zählt, Merengue music, Sarah Engels, with strongest over-indexing on Alles was zählt (11.96× the country average).

Demographically, the Bolero audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Creativity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bolero fan in Germany is more female, around 35.2 years old, with strong Creativity tendencies and a notable affinity for Alles was zählt.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bolero profile in Germany.

Audience size
292K
in Germany
Gender
57.2%♀
42.8% male
Age
35.2
average years
Country rank
#17689
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bolero fans

57.2% are female, 42.8% are male, average age 35.2.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Bolero audience in Germany
MetricValue
Female57.2%
Male42.8%
Average age35.2
Estimated audience size291,846
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Bolero audience in Germany
Age bracketShare%
16-1933%
20-2916%
30-3919%
40-4920%
50+12%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Bolero audience comes from Germany.

Worldwide audience distribution share by country for Bolero
CountryShare
Mexico16.4%
United States16.1%
Vietnam10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bolero audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bolero fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.47×
02Nordrhein-Westfalen~90K1.43×
03Mecklenburg-Vorpommern~8K1.39×
04Hessen~30K1.36×
05Bayern~50K1.01×
06Hamburg~7K1.01×
07Berlin~10K0.98×
08Rheinland-Pfalz~10K0.89×
09Baden-Württemberg~30K0.88×
10Niedersachsen~20K0.88×
11Sachsen~10K0.88×
12Saarland~3K0.87×
13Schleswig-Holstein~9K0.85×
14Brandenburg~7K0.77×
15Thüringen~6K0.77×
16Sachsen-Anhalt~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Bolero, Germany
0.74×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bolero audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bolero audience
#·InterestCategoryAffinity×
01Merengue musicMusic & Radio40.31×
02Sascha GrammelMovies & TV13.96×
03Alles was zähltMovies & TV11.96×
04Tiere suchen ein ZuhausePets & Animals11.01×
05Music video gameMusic & Radio9.67×
06Sarah EngelsMovies & TV9.44×
07Sat.1Movies & TV5.41×
08RossmannShopping5.28×
09Let's Dance (German TV series)Movies & TV4.86×
10DanceBusiness & Career4.75×
11Rhythm and blues musicMusic & Radio4.21×
12SparkasseBusiness & Career3.99×
13Electronic musicMusic & Radio3.82×
14REWEShopping3.80×
15DogsPets & Animals3.49×
16Pop musicMusic & Radio3.43×
17EBayShopping3.28×
18KauflandShopping3.10×
19VeganismFood & Beverages2.98×
20Discount storesShopping2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bolero audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bolero audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.59×
Community OrientationOPEN2.47×
Pet OwnershipJOY2.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bolero audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.05×
Family OrientationCONSERVATISM1.09×
Luxury OrientationPREMIUM1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bolero have in Germany?

Bolero has an estimated audience of 291,846 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bolero fans?

57.2% of Bolero fans are female, 42.8% are male, with an average age of 35.2 years.

03

Which brands do Bolero fans like most?

Bolero fans show strongest brand affinity for Alles was zählt (11.96×), Merengue music (40.31×), and Sarah Engels (9.44×) over the country average.

04

Where do Bolero fans live in Germany?

Bolero fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~50K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bolero fans also like?

Beyond Bolero itself, the audience over-indexes on Merengue music (40.31×), Sarah Engels (9.44×), Rossmann (5.28×), and REWE (3.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Bolero audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bolero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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