Rascasse Audience Intelligence

Merengue music Audience in Germany

A data profile of the people who buy, follow and care about Merengue music in Germany — modelled from more than twelve digital signal sources. Merengue music has an estimated audience of 381,867 people in Germany.

#214among Musical genre in Germany#5422among Topic in Germany#1759in Music & Radio

The average Merengue music fan in Germany is 32.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bad Bunny, Salsa music, Bolero, with strongest over-indexing on Bad Bunny (22.27× the country average).

Demographically, the Merengue music audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Spirituality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Merengue music fan in Germany is balanced, around 32.9 years old, with strong Spirituality tendencies and a notable affinity for Bad Bunny.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Merengue music profile in Germany.

Audience size
382K
in Germany
Gender
50.8%♀
49.2% male
Age
32.9
average years
Country rank
#14551
Topic in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Merengue music fans

50.8% are female, 49.2% are male, average age 32.9.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Merengue music audience in Germany
MetricValue
Female50.8%
Male49.2%
Average age32.9
Estimated audience size381,867
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Merengue music audience in Germany
Age bracketShare%
16-1938%
20-2920%
30-3917%
40-4915%
50+10%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Merengue music audience comes from Germany.

Worldwide audience distribution share by country for Merengue music
CountryShare
United States29.6%
Spain10.9%
Mexico9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Merengue music audience in Germany is strongest.

Fig. 05

Top regions by affinity

Merengue music fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.32×
02Mecklenburg-Vorpommern~8K1.09×
03Sachsen-Anhalt~10K1.06×
04Thüringen~10K1.06×
05Brandenburg~10K1.02×
06Schleswig-Holstein~10K0.99×
07Hamburg~9K0.99×
08Rheinland-Pfalz~20K0.97×
09Sachsen~20K0.96×
10Berlin~20K0.94×
11Niedersachsen~30K0.93×
12Hessen~30K0.93×
13Baden-Württemberg~50K0.92×
14Bayern~60K0.91×
15Nordrhein-Westfalen~80K0.90×
Fig. 06

Affinity by region

Affinity by region — Merengue music, Germany
0.90×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Merengue music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Merengue music audience
#·InterestCategoryAffinity×
01BoleroMusic & Radio40.31×
02Don OmarMusic & Radio32.23×
03Salsa musicMusic & Radio24.32×
04Bad BunnyMusic & Radio22.27×
05KizombaMusic & Radio22.21×
06Joey KingMovies & TV21.74×
07Marc AnthonyMusic & Radio21.27×
08Sam NeillMovies & TV18.54×
09RosaliaMusic & Radio17.54×
10Latin danceSports15.02×
11Ricky MartinMusic & Radio11.91×
12Ballroom danceMusic & Radio8.39×
13Jane GoodallPets & Animals8.03×
14SpVgg Greuther FürthSports7.34×
15Las VegasTravel & Leisure6.43×
16Dance studioSports6.00×
17ReggaetonMusic & Radio5.19×
18VfL BochumSports5.01×
19RB LeipzigSports3.15×
20TikTokInternet & Social Media2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Merengue music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Merengue music audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.78×
Risk AppetiteTHRILL1.69×
TraditionCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Merengue music audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.66×
Price SensitivityPREMIUM0.82×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Merengue music have in Germany?

Merengue music has an estimated audience of 381,867 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Merengue music fans?

50.8% of Merengue music fans are female, 49.2% are male, with an average age of 32.9 years.

03

Which brands do Merengue music fans like most?

Merengue music fans show strongest brand affinity for Bad Bunny (22.27×), Salsa music (24.32×), and Bolero (40.31×) over the country average.

04

Where do Merengue music fans live in Germany?

Merengue music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Merengue music fans also like?

Beyond Merengue music itself, the audience over-indexes on Salsa music (24.32×), Bolero (40.31×), Joey King (21.74×), and Sam Neill (18.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Merengue music audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Merengue music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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