Merengue music Audience in Germany
Merengue music has an estimated audience of 381,867 people in Germany. 50.8% are female, 49.2% are male, average age 32.9. Top regions: Thüringen, Sachsen-Anhalt, Rheinland-Pfalz. Top brand affinities: Handmade Gifts, Weimar Republic, Space Cowboys, International Facility Management Association, Product design.
The average Merengue music fan in Germany is 32.9 years old, balanced, and lives primarily in Thüringen. The audience is concentrated in Thüringen, Sachsen-Anhalt, Rheinland-Pfalz. Top brand affinities include Handmade Gifts, Weimar Republic, Space Cowboys, with strongest over-indexing on Handmade Gifts (17.98× the country average). Demographically, the Merengue music audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Merengue music fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 32.9 |
| Estimated audience size | 381,867 |
Audience persona
The typical Merengue music fan in Germany is balanced, around 32.9 years old, with strong Mindfulness tendencies and a notable affinity for Handmade Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Thüringen | 15,311 | 1.57× |
| Sachsen-Anhalt | 14,870 | 1.5× |
| Rheinland-Pfalz | 14,227 | 0.74× |
| Baden-Württemberg | 14,197 | 0.27× |
| Brandenburg | 13,782 | 1.16× |
| Nordrhein-Westfalen | 13,361 | 0.16× |
| Mecklenburg-Vorpommern | 13,079 | 1.79× |
| Niedersachsen | 13,035 | 0.35× |
| Bremen | 12,759 | 3.91× |
| Bayern | 12,678 | 0.21× |
| Sachsen | 12,379 | 0.66× |
| Schleswig-Holstein | 12,185 | 0.89× |
| Hessen | 9,771 | 0.34× |
| Berlin | 8,722 | 0.51× |
| Hamburg | 8,018 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Gifts | 17.98× | Kids & Family |
| Weimar Republic | 8.53× | Politics & Society |
| Space Cowboys | 11.18× | Movies & TV |
| International Facility Management Association | 26.26× | Business & Career |
| Product design | 1.72× | Business & Career |
| JDSU | 3.38× | Business & Career |
| Urban horticulture | 1.62× | Home & Garden |
| Matala, Crete | 8.35× | Travel & Leisure |
| Commercial mortgage | 1.72× | Business & Career |
| Nationality | 2.42× | Politics & Society |
| El Calafate | 9.29× | Travel & Leisure |
| Home Delivery | 2.09× | Food & Beverages |
| Eco Friendly Living | 2.64× | Home & Garden |
| Building insulation | 3.01× | Home & Garden |
| Miraflores, Guaviare | 15.75× | Travel & Leisure |
| Emperor Entertainment Group | 2.61× | Business & Career |
| Information sensitivity | 3.65× | Technology & Electronics |
| N'Golo Kanté | 3.1× | Sports |
| Motorhome stopover | 3.24× | Travel & Leisure |
| Homesteading | 3.49× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.44 |
| Spirituality | BALANCE | 1.27 |
| Risk Appetite | THRILL | 1.27 |
| Sports Activity | POWER | 1.23 |
| Travelling | THRILL | 1.19 |
| Healthy Lifestyle | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.6% |
| Spain | 10.9% |
| Mexico | 9.3% |
See Merengue music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Merengue music have in Germany?
Merengue music has an estimated audience of 381,867 people in Germany, concentrated in Thüringen and Sachsen-Anhalt.
What is the gender split and age of Merengue music fans?
50.8% of Merengue music fans are female, 49.2% are male, with an average age of 32.9 years.
Which brands do Merengue music fans like most?
Merengue music fans show strongest brand affinity for Handmade Gifts (17.98×), Weimar Republic (8.53×), and Space Cowboys (11.18×) over the country average.
Where do Merengue music fans live in Germany?
Merengue music fans in Germany are most concentrated in Thüringen (reach 15,311), Sachsen-Anhalt (reach 14,870), and Rheinland-Pfalz (reach 14,227). These three regions account for the largest share of the active audience.
What other brands do Merengue music fans also like?
Beyond Merengue music itself, the audience over-indexes on Weimar Republic (8.53×), Space Cowboys (11.18×), International Facility Management Association (26.26×), and Product design (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Merengue music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.