Kizomba Audience in Germany
Kizomba has an estimated audience of 292,608 people in Germany. 61.3% are female, 38.7% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Mambo (music), Swing music, Social dance, Merengue music, Luis Enrique (singer).
The average Kizomba fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Mambo (music), Swing music, Social dance, with strongest over-indexing on Mambo (music) (26.41× the country average). Demographically, the Kizomba audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Mindfulness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Kizomba fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 41.5 |
| Estimated audience size | 292,608 |
Audience persona
The typical Kizomba fan in Germany is more female, around 41.5 years old, with strong Mindfulness tendencies and a notable affinity for Mambo (music).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,362 | 1.16× |
| Baden-Württemberg | 62,372 | 1.56× |
| Bayern | 60,466 | 1.29× |
| Hessen | 32,754 | 1.47× |
| Niedersachsen | 23,047 | 0.81× |
| Berlin | 22,970 | 1.76× |
| Sachsen | 15,392 | 1.07× |
| Rheinland-Pfalz | 15,168 | 1.03× |
| Hamburg | 8,442 | 1.28× |
| Schleswig-Holstein | 7,860 | 0.75× |
| Brandenburg | 5,758 | 0.63× |
| Thüringen | 3,685 | 0.49× |
| Sachsen-Anhalt | 3,479 | 0.46× |
| Mecklenburg-Vorpommern | 3,191 | 0.57× |
| Saarland | 3,042 | 0.85× |
| Bremen | 2,047 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mambo (music) | 26.41× | Music & Radio |
| Swing music | 13.66× | Music & Radio |
| Social dance | 17.44× | Sports |
| Merengue music | 22.21× | Music & Radio |
| Luis Enrique (singer) | 12.05× | Music & Radio |
| Arts and music | 1.89× | Arts & Culture |
| Live events | 2.16× | Music & Radio |
| Music | 1.89× | Business & Career |
| Shopping | 1.89× | Shopping |
| Movies | 1.95× | Movies & TV |
| Germany | 1.82× | Travel & Leisure |
| Beauty | 1.96× | Beauty & Wellness |
| Food and drink | 1.68× | Food & Beverages |
| Entertainment | 1.68× | Movies & TV |
| Online shopping | 1.89× | Shopping |
| Clothing | 1.8× | Fashion & Accessoires |
| Design | 1.84× | Home & Garden |
| Food | 1.72× | Food & Beverages |
| Photography | 2.25× | Arts & Culture |
| YouTube | 2.02× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.36 |
| Community Orientation | OPEN | 1.35 |
| Tradition | CONSERVATISM | 1.35 |
| Spirituality | BALANCE | 1.29 |
| Sports Activity | POWER | 1.24 |
| Extroversion | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 14.2% |
| United States | 11.1% |
| France | 8.8% |
See Kizomba audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Kizomba have in Germany?
Kizomba has an estimated audience of 292,608 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Kizomba fans?
61.3% of Kizomba fans are female, 38.7% are male, with an average age of 41.5 years.
Which brands do Kizomba fans like most?
Kizomba fans show strongest brand affinity for Mambo (music) (26.41×), Swing music (13.66×), and Social dance (17.44×) over the country average.
Where do Kizomba fans live in Germany?
Kizomba fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,362), Baden-Württemberg (reach 62,372), and Bayern (reach 60,466). These three regions account for the largest share of the active audience.
What other brands do Kizomba fans also like?
Beyond Kizomba itself, the audience over-indexes on Swing music (13.66×), Social dance (17.44×), Merengue music (22.21×), and Luis Enrique (singer) (12.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kizomba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.