Rascasse Audience Intelligence

Social dance Audience in Germany

A data profile of the people who buy, follow and care about Social dance in Germany — modelled from more than twelve digital signal sources. Social dance has an estimated audience of 675,192 people in Germany.

#3941among Topic in Germany#719in Sports

The average Social dance fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Latin dance, Ballroom dance, Jazz dance, with strongest over-indexing on Latin dance (23.76× the country average).

Demographically, the Social dance audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Social dance fan in Germany is more female, around 40.4 years old, with strong Mindfulness tendencies and a notable affinity for Latin dance.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social dance profile in Germany.

Audience size
675K
in Germany
Gender
61.6%♀
38.4% male
Age
40.4
average years
Country rank
#9121
Topic in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social dance fans

61.6% are female, 38.4% are male, average age 40.4.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Social dance audience in Germany
MetricValue
Female61.6%
Male38.4%
Average age40.4
Estimated audience size675,192
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Social dance audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4922%
50+22%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Social dance audience comes from Germany.

Worldwide audience distribution share by country for Social dance
CountryShare
United States20.4%
Brazil12.4%
Italy9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social dance audience in Germany is strongest.

Fig. 05

Top regions by affinity

Social dance fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.40×
02Nordrhein-Westfalen~200K1.26×
03Baden-Württemberg~100K1.20×
04Mecklenburg-Vorpommern~20K1.20×
05Sachsen~40K1.19×
06Brandenburg~20K1.12×
07Thüringen~20K1.09×
08Bremen~6K1.06×
09Saarland~8K0.99×
10Bayern~100K0.93×
11Rheinland-Pfalz~30K0.93×
12Niedersachsen~60K0.90×
13Schleswig-Holstein~20K0.85×
14Hessen~40K0.81×
15Berlin~20K0.81×
16Hamburg~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Social dance, Germany
0.72×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social dance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social dance audience
#·InterestCategoryAffinity×
01Latin danceSports23.76×
02Line danceSports22.50×
03Ballroom danceMusic & Radio21.76×
04KizombaMusic & Radio17.44×
05Bette DavisMovies & TV16.94×
06Dance AcademyMovies & TV15.97×
07Jazz danceSports14.36×
08OrangeTechnology & Electronics12.32×
09The NutcrackerMusic & Radio9.46×
10Classical balletArts & Culture8.77×
11Hip-hop danceSports8.54×
12Street danceSports7.69×
13Vanessa MaiMusic & Radio6.24×
14EurodanceMusic & Radio5.49×
15Plant nurseryHome & Garden4.15×
16EtsyFashion & Accessoires2.77×
17CanadaTravel & Leisure2.56×
18RyanairTravel & Leisure2.31×
19Do it yourself (DIY)Home & Garden1.76×
20Harry PotterMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social dance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social dance audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.69×
ExtroversionTHRILL1.54×
Sports ActivityPOWER1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social dance audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.85×
PatriotismCONSERVATISM0.87×
Price SensitivityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social dance have in Germany?

Social dance has an estimated audience of 675,192 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Social dance fans?

61.6% of Social dance fans are female, 38.4% are male, with an average age of 40.4 years.

03

Which brands do Social dance fans like most?

Social dance fans show strongest brand affinity for Latin dance (23.76×), Ballroom dance (21.76×), and Jazz dance (14.36×) over the country average.

04

Where do Social dance fans live in Germany?

Social dance fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Social dance fans also like?

Beyond Social dance itself, the audience over-indexes on Ballroom dance (21.76×), Jazz dance (14.36×), Dance Academy (15.97×), and Hip-hop dance (8.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Social dance audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Social dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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