Social dance Audience in Germany
Social dance has an estimated audience of 675,192 people in Germany. 61.6% are female, 38.4% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Home construction, Artistic inspiration, Commercial mortgage, Product design.
The average Social dance fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Home construction, Artistic inspiration, with strongest over-indexing on Progressive rock (3.55× the country average). Demographically, the Social dance audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Social dance fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 40.4 |
| Estimated audience size | 675,192 |
Audience persona
The typical Social dance fan in Germany is more female, around 40.4 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 211,958 | 1.43× |
| Baden-Württemberg | 112,967 | 1.23× |
| Bayern | 110,770 | 1.02× |
| Niedersachsen | 63,638 | 0.97× |
| Sachsen | 41,146 | 1.24× |
| Hessen | 41,012 | 0.8× |
| Rheinland-Pfalz | 31,011 | 0.92× |
| Berlin | 24,196 | 0.8× |
| Brandenburg | 23,960 | 1.14× |
| Schleswig-Holstein | 20,085 | 0.83× |
| Thüringen | 19,998 | 1.16× |
| Sachsen-Anhalt | 17,145 | 0.98× |
| Mecklenburg-Vorpommern | 16,728 | 1.3× |
| Hamburg | 9,100 | 0.6× |
| Saarland | 6,675 | 0.81× |
| Bremen | 4,482 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.55× | Music & Radio |
| Home construction | 1.73× | Home & Garden |
| Artistic inspiration | 1.75× | Arts & Culture |
| Commercial mortgage | 2.62× | Business & Career |
| Product design | 2.01× | Business & Career |
| Gil Ofarim | 1.5× | Music & Radio |
| Natural rubber | 2.38× | Cars & Mobility |
| Home Delivery | 2.76× | Food & Beverages |
| Figure painting (hobby) | 3.92× | Arts & Culture |
| Laneige | 5.64× | Beauty & Wellness |
| Handmade Gifts | 1.7× | Kids & Family |
| Volvo V60 | 3.57× | Cars & Mobility |
| Humans (TV series) | 3.87× | Movies & TV |
| Headhunters (film) | 3.48× | Movies & TV |
| Zagreb | 2.9× | Travel & Leisure |
| HODINKEE | 7.36× | Fashion & Accessoires |
| Ipekyol | 2.78× | Shopping |
| MS Mode | 4.6× | Fashion & Accessoires |
| Eco Friendly Living | 2.45× | Home & Garden |
| Minestrone | 1.62× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.76 |
| Sustainability | BALANCE | 1.61 |
| Healthy Lifestyle | BALANCE | 1.5 |
| Mindfulness | BALANCE | 1.47 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Pet Ownership | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 12.4% |
| Italy | 9.3% |
See Social dance audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Social dance have in Germany?
Social dance has an estimated audience of 675,192 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Social dance fans?
61.6% of Social dance fans are female, 38.4% are male, with an average age of 40.4 years.
Which brands do Social dance fans like most?
Social dance fans show strongest brand affinity for Progressive rock (3.55×), Home construction (1.73×), and Artistic inspiration (1.75×) over the country average.
Where do Social dance fans live in Germany?
Social dance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 211,958), Baden-Württemberg (reach 112,967), and Bayern (reach 110,770). These three regions account for the largest share of the active audience.
What other brands do Social dance fans also like?
Beyond Social dance itself, the audience over-indexes on Home construction (1.73×), Artistic inspiration (1.75×), Commercial mortgage (2.62×), and Product design (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Social dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.