Rascasse Audience Intelligence

Social dance Audience in United States

A data profile of the people who buy, follow and care about Social dance in United States — modelled from more than twelve digital signal sources. Social dance has an estimated audience of 5,096,615 people in United States.

#3750among Topic in United States#560in Sports

The average Social dance fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Planet Fitness, Ballroom dance, Diaper bag, with strongest over-indexing on Planet Fitness (3.11× the country average).

Demographically, the Social dance audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Social dance fan in United States is more female, around 39.0 years old, with strong Mindfulness tendencies and a notable affinity for Planet Fitness.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social dance profile in United States.

Audience size
5.1M
in United States
Gender
78.9%♀
21.1% male
Age
39.0
average years
Country rank
#6584
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social dance fans

78.9% are female, 21.1% are male, average age 39.0.

Fig. 02

Gender split

78.9%
Female
21.1%
Male
Demographic split for Social dance audience in United States
MetricValue
Female78.9%
Male21.1%
Average age39.0
Estimated audience size5,096,615
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Social dance audience in United States
Age bracketShare%
16-1912%
20-2911%
30-3955%
40-4910%
50+13%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Social dance audience comes from United States.

Worldwide audience distribution share by country for Social dance
CountryShare
United States20.4%
Brazil12.4%
Italy9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social dance audience in United States is strongest.

Fig. 05

Top regions by affinity

Social dance fans by region: top regions in United States
#RegionReachAffinity×
01Utah~90K1.89×
02California~700K1.33×
03Alaska~10K1.23×
04Vermont~10K1.22×
05South Dakota~10K1.18×
06North Dakota~10K1.17×
07Rhode Island~20K1.09×
08Hawaii~20K1.08×
09Massachusetts~100K1.07×
10Montana~20K1.06×
11Delaware~10K1.06×
12Maine~20K1.05×
13Washington~100K1.04×
14Washington, District of Columbia~20K1.04×
15New Hampshire~20K1.03×
16West Virginia~20K1.02×
17New York~300K1.01×
18Idaho~30K0.99×
19Ohio~200K0.98×
20New Mexico~30K0.98×
21Mississippi~40K0.97×
22Nebraska~20K0.96×
23New Jersey~100K0.95×
24Maryland~80K0.94×
25Arkansas~40K0.94×
26Oregon~50K0.93×
27Kansas~40K0.93×
28Iowa~40K0.92×
29North Carolina~100K0.90×
30Virginia~100K0.90×
31Louisiana~60K0.90×
32Kentucky~60K0.90×
33Oklahoma~50K0.90×
34Connecticut~50K0.90×
35Nevada~40K0.90×
36Georgia~100K0.89×
37Arizona~90K0.89×
38South Carolina~70K0.89×
39Alabama~60K0.89×
40Michigan~100K0.88×
41Wisconsin~70K0.88×
42Missouri~70K0.86×
43Minnesota~60K0.86×
44Colorado~70K0.85×
45Texas~400K0.84×
46Illinois~100K0.84×
47Tennessee~90K0.84×
48Indiana~80K0.83×
49Pennsylvania~100K0.78×
50Florida~200K0.72×
Fig. 06

Affinity by region

Affinity by region — Social dance, United States
0.72×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social dance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social dance audience
#·InterestCategoryAffinity×
01UEFA European ChampionshipSports11.24×
02Ballroom danceMusic & Radio10.23×
03OrangeTechnology & Electronics9.54×
04Dance studioSports5.06×
05AerobicsSports4.97×
06Street danceSports4.69×
07AcrobaticsSports4.66×
08Teyana TaylorMovies & TV4.24×
09Universal StudiosMovies & TV4.18×
10Diaper bagKids & Family4.08×
11Princess PollyFashion & Accessoires3.74×
12Planet FitnessSports3.11×
13Web serverTechnology & Electronics3.03×
14Las VegasTravel & Leisure2.82×
15DancehallsMusic & Radio2.71×
16MexicoTravel & Leisure2.13×
17Musical filmMovies & TV1.82×
18Google DriveTechnology & Electronics1.59×
19Instant messagingInternet & Social Media1.53×
20FIFA World CupSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social dance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social dance audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.31×
TravellingTHRILL1.26×
PatriotismCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social dance audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
Convenience OrientationPREMIUM0.73×
IndividualismJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social dance have in United States?

Social dance has an estimated audience of 5,096,615 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Social dance fans?

78.9% of Social dance fans are female, 21.1% are male, with an average age of 39.0 years.

03

Which brands do Social dance fans like most?

Social dance fans show strongest brand affinity for Planet Fitness (3.11×), Ballroom dance (10.23×), and Diaper bag (4.08×) over the country average.

04

Where do Social dance fans live in United States?

Social dance fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Social dance fans also like?

Beyond Social dance itself, the audience over-indexes on Ballroom dance (10.23×), Diaper bag (4.08×), Dance studio (5.06×), and Las Vegas (2.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Social dance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Social dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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