Rascasse Audience Intelligence

Street dance Audience in United States

A data profile of the people who buy, follow and care about Street dance in United States — modelled from more than twelve digital signal sources. Street dance has an estimated audience of 10,033,796 people in United States.

#2280among Topic in United States#288in Sports

The average Street dance fan in United States is 33.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include B-boying, Hip-hop dance, Rhianna (singer), with strongest over-indexing on B-boying (26.71× the country average).

Demographically, the Street dance audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Street dance fan in United States is more female, around 33.4 years old, with strong Extroversion tendencies and a notable affinity for B-boying.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Street dance profile in United States.

Audience size
10M
in United States
Gender
59.0%♀
41.0% male
Age
33.4
average years
Country rank
#3567
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Street dance fans

59.0% are female, 41.0% are male, average age 33.4.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Street dance audience in United States
MetricValue
Female59.0%
Male41.0%
Average age33.4
Estimated audience size10,033,796
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Street dance audience in United States
Age bracketShare%
16-1935%
20-2922%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Street dance audience comes from United States.

Worldwide audience distribution share by country for Street dance
CountryShare
Japan16.4%
United States16.1%
China11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Street dance audience in United States is strongest.

Fig. 05

Top regions by affinity

Street dance fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~200K1.50×
02North Dakota~30K1.42×
03South Dakota~30K1.33×
04Alaska~20K1.12×
05Vermont~20K1.11×
06Montana~30K1.09×
07Hawaii~40K1.04×
08California~1M1.02×
09Nebraska~50K1.02×
10Texas~900K1.00×
11New York~600K1.00×
12Louisiana~100K1.00×
13Georgia~300K0.99×
14New Jersey~200K0.98×
15Indiana~200K0.98×
16Iowa~80K0.98×
17Rhode Island~30K0.98×
18Delaware~30K0.98×
19Oklahoma~100K0.97×
20Idaho~50K0.97×
21Kansas~80K0.96×
22West Virginia~50K0.96×
23New Hampshire~40K0.96×
24Washington, District of Columbia~30K0.96×
25Illinois~300K0.95×
26Massachusetts~200K0.95×
27Maryland~200K0.95×
28New Mexico~50K0.95×
29Maine~30K0.95×
30Nevada~90K0.94×
31Florida~600K0.93×
32Washington~200K0.93×
33Wisconsin~100K0.93×
34Utah~80K0.93×
35Mississippi~80K0.93×
36Arkansas~80K0.93×
37Virginia~200K0.92×
38Connecticut~90K0.92×
39Alabama~100K0.90×
40Oregon~100K0.90×
41Missouri~100K0.89×
42Kentucky~100K0.89×
43North Carolina~300K0.88×
44Michigan~200K0.88×
45South Carolina~100K0.88×
46Arizona~200K0.87×
47Colorado~100K0.87×
48Pennsylvania~300K0.84×
49Tennessee~200K0.84×
50Ohio~200K0.79×
Fig. 06

Affinity by region

Affinity by region — Street dance, United States
0.79×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Street dance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Street dance audience
#·InterestCategoryAffinity×
01B-boyingSports26.71×
02So You Think You Can DanceMovies & TV20.51×
03Rhianna (singer)Music & Radio8.63×
04Hip-hop danceSports7.70×
05Music of NigeriaMusic & Radio6.38×
06Classical balletArts & Culture6.23×
07Latin danceSports6.14×
08Dance studioSports5.58×
09Bachata (dance)Music & Radio5.34×
10Modern danceMusic & Radio5.29×
11Contemporary danceArts & Culture5.09×
12ChoreographySports4.64×
13Salsa (dance)Music & Radio3.79×
14BalletMusic & Radio3.18×
15AfrobeatMusic & Radio2.96×
16Hair ExtensionsBeauty & Wellness2.87×
17Curly HairBeauty & Wellness2.86×
18Lace wigBeauty & Wellness2.64×
19SpotifyInternet & Social Media1.79×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Street dance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Street dance audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.38×
MindfulnessBALANCE1.23×
Design AffinityPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Street dance audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.58×
PatriotismCONSERVATISM0.60×
Quality AwarenessPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Street dance have in United States?

Street dance has an estimated audience of 10,033,796 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Street dance fans?

59.0% of Street dance fans are female, 41.0% are male, with an average age of 33.4 years.

03

Which brands do Street dance fans like most?

Street dance fans show strongest brand affinity for B-boying (26.71×), Hip-hop dance (7.7×), and Rhianna (singer) (8.63×) over the country average.

04

Where do Street dance fans live in United States?

Street dance fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Street dance fans also like?

Beyond Street dance itself, the audience over-indexes on Hip-hop dance (7.7×), Rhianna (singer) (8.63×), Beauty (1.75×), and Dance studio (5.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Street dance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Street dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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