Street dance Audience in United States

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Street dance has an estimated audience of 10,033,796 people in United States. 59.0% are female, 41.0% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: B-boying, Rhianna (singer), Hip-hop dance, Beauty, Dance studio.

The average Street dance fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include B-boying, Rhianna (singer), Hip-hop dance, with strongest over-indexing on B-boying (26.71× the country average). Demographically, the Street dance audience skews more female with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Street dance fans

Demographic split for Street dance audience in United States
MetricValue
Female59.0%
Male41.0%
Average age33.4
Estimated audience size10,033,796

Audience persona

The typical Street dance fan in United States is more female, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for B-boying.

Top regions in United States

Top regions ranked by reach for Street dance in United States
RegionReachAffinity
California1,240,3881.12×
Texas916,5671.06×
Florida650,7220.96×
New York618,6081.1×
Georgia330,9871.07×
Illinois327,5810.98×
Pennsylvania279,8020.83×
New Jersey272,3581.07×
North Carolina256,0410.85×
Minnesota234,8451.63×
Ohio225,7390.73×
Virginia222,9470.91×
Michigan214,3180.82×
Massachusetts192,1710.97×
Washington189,3780.94×
Indiana173,7920.95×
Arizona171,4110.84×
Maryland161,1570.93×
Tennessee149,3250.74×
Wisconsin144,8770.96×
Louisiana134,1831.04×
Missouri133,3380.82×
Colorado128,2750.81×
South Carolina122,7740.81×
Alabama115,1070.82×
Oklahoma102,8370.92×
Oregon94,5430.82×
Kentucky93,6160.74×
Nevada91,8570.95×
Connecticut88,5620.88×
Iowa77,1170.93×
Kansas72,2060.91×
Utah70,9630.79×
Mississippi65,1010.79×
Arkansas63,0930.76×
Nebraska53,2181.06×
Hawaii45,2551.05×
North Dakota44,9322.18×
Idaho42,8620.85×
South Dakota41,9521.81×
New Mexico39,2150.78×
West Virginia39,0870.84×
Montana36,1281.3×
New Hampshire32,2060.81×
Alaska29,2541.36×
Rhode Island29,1550.91×
Wyoming27,6661.86×
Washington, District of Columbia27,6490.92×
Maine25,2520.7×
Vermont24,8521.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Street dance audience
BrandAffinityCategory
B-boying26.71×Sports
Rhianna (singer)8.63×Music & Radio
Hip-hop dance7.7×Sports
Beauty1.75×Beauty & Wellness
Dance studio5.58×Sports
Latin dance6.14×Sports
Euphoria1.73×Movies & TV
Bachata (dance)5.34×Music & Radio
So You Think You Can Dance20.51×Movies & TV
Spotify1.79×Internet & Social Media
Modern dance5.29×Music & Radio
Contemporary dance5.09×Arts & Culture
Music of Nigeria6.38×Music & Radio
Hair Extensions2.87×Beauty & Wellness
Curly Hair2.86×Beauty & Wellness
Lace wig2.64×Beauty & Wellness
Ballet3.18×Music & Radio
Afrobeat2.96×Music & Radio
Choreography4.64×Sports
Salsa (dance)3.79×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Street dance audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.4
Early Adopter MentalityPOWER1.37
MindfulnessBALANCE1.36
Design AffinityPREMIUM1.29
Sports ActivityPOWER1.26
SustainabilityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Street dance
CountryShare
Japan16.4%
United States16.1%
China11.6%

See Street dance audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Street dance have in United States?

Street dance has an estimated audience of 10,033,796 people in United States, concentrated in California and Texas.

What is the gender split and age of Street dance fans?

59.0% of Street dance fans are female, 41.0% are male, with an average age of 33.4 years.

Which brands do Street dance fans like most?

Street dance fans show strongest brand affinity for B-boying (26.71×), Rhianna (singer) (8.63×), and Hip-hop dance (7.7×) over the country average.

Where do Street dance fans live in United States?

Street dance fans in United States are most concentrated in California (reach 1,240,388), Texas (reach 916,567), and Florida (reach 650,722). These three regions account for the largest share of the active audience.

What other brands do Street dance fans also like?

Beyond Street dance itself, the audience over-indexes on Rhianna (singer) (8.63×), Hip-hop dance (7.7×), Beauty (1.75×), and Dance studio (5.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Street dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.