Rascasse Audience Intelligence

So You Think You Can Dance Audience in United States

Name: So You Think You Can Dance — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about So You Think You Can Dance in United States — modelled from more than twelve digital signal sources. So You Think You Can Dance has an estimated audience of 710,802 people in United States.

#569among TV series in United States #2492among Movie / TV Show / Series in United States #5508in Movies & TV

The average So You Think You Can Dance fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Street dance, International education, Dancing with the Stars, with strongest over-indexing on Street dance (20.51× the country average).

Demographically, the So You Think You Can Dance audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical So You Think You Can Dance fan in United States is more female, around 37.7 years old, with strong Community Orientation tendencies and a notable affinity for Street dance.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the So You Think You Can Dance profile in United States.

Audience size

711K

in United States

Gender

69.8%♀

30.2% male

Age

37.7

average years

Country rank

#29625

Movie / TV Show / Series in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of So You Think You Can Dance viewers

69.8% are female, 30.2% are male, average age 37.7.

Fig. 02

Gender split

69.8%

Female

30.2%

Male

Demographic split for So You Think You Can Dance audience in United States
Metric	Value
Female	69.8%
Male	30.2%
Average age	37.7
Estimated audience size	710,802

Fig. 03

Age distribution

Age distribution of the So You Think You Can Dance audience in United States
Age bracket	Share	%
16-19		30%
20-29		17%
30-39		14%
40-49		14%
50+		25%

Fig. 04

Worldwide distribution

54.3%

of the worldwide So You Think You Can Dance audience comes from United States.

Worldwide audience distribution share by country for So You Think You Can Dance
Country	Share
United States	54.3%
Netherlands	7.5%
Belgium	5.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the So You Think You Can Dance audience in United States is strongest.

Fig. 05

Top regions by affinity

So You Think You Can Dance fans by region: top regions in United States
#	Region	Reach	×
01	Utah	~10K	1.63×
02	Arizona	~20K	1.45×
03	Maine	~3K	1.28×
04	Oregon	~10K	1.24×
05	Massachusetts	~20K	1.20×
06	Alabama	~10K	1.14×
07	Washington	~20K	1.10×
08	Hawaii	~3K	1.10×
09	New Hampshire	~3K	1.09×
10	Idaho	~4K	1.08×
11	Florida	~50K	1.07×
12	North Carolina	~20K	1.07×
13	Missouri	~10K	1.07×
14	Connecticut	~7K	1.06×
15	California	~80K	1.05×
16	Rhode Island	~2K	1.05×
17	Maryland	~10K	1.04×
18	Colorado	~10K	1.04×
19	Vermont	~1K	1.04×
20	Wisconsin	~10K	1.03×
21	New York	~40K	1.01×
22	New Jersey	~20K	1.00×
23	Tennessee	~10K	1.00×
24	Nevada	~7K	1.00×
25	Minnesota	~10K	0.99×
26	Ohio	~20K	0.98×
27	Georgia	~20K	0.98×
28	Virginia	~20K	0.98×
29	Louisiana	~9K	0.98×
30	South Carolina	~10K	0.97×
31	Oklahoma	~8K	0.96×
32	Delaware	~2K	0.96×
33	Alaska	~1K	0.96×
34	Washington, District of Columbia	~2K	0.95×
35	Pennsylvania	~20K	0.94×
36	Indiana	~10K	0.94×
37	Kansas	~5K	0.94×
38	Illinois	~20K	0.93×
39	Michigan	~20K	0.93×
40	Montana	~2K	0.93×
41	Kentucky	~8K	0.92×
42	Arkansas	~5K	0.90×
43	New Mexico	~3K	0.90×
44	Nebraska	~3K	0.88×
45	Mississippi	~5K	0.87×
46	West Virginia	~3K	0.87×
47	North Dakota	~1K	0.86×
48	Texas	~50K	0.85×
49	Iowa	~5K	0.85×
50	South Dakota	~1K	0.85×

Affinity by region — So You Think You Can Dance, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the So You Think You Can Dance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for So You Think You Can Dance audience
#	Interest	Category	×
01	Billy Elliot	Movies & TV	48.29×
02	The Dubai Mall	Fashion & Accessoires	44.14×
03	Brownie (folklore)	Food & Beverages	35.01×
04	International education	Business & Career	32.96×
05	Skai Jackson	Movies & TV	28.39×
06	Impulse purchase	Shopping	24.40×
07	Street dance	Sports	20.51×
08	Dermalogica	Beauty & Wellness	17.04×
09	Dancing with the Stars	Movies & TV	15.07×
10	The Voice	Movies & TV	12.29×
11	Lindsey Vonn	Sports	11.39×
12	Disneyland Paris	Travel & Leisure	11.22×
13	Artistic gymnastics	Sports	10.71×
14	Comedy club	Movies & TV	8.65×
15	Ryan Gosling	Movies & TV	8.15×
16	Hair Extensions	Beauty & Wellness	7.35×
17	Folk music	Music & Radio	7.04×
18	Broadway theatre	Travel & Leisure	5.58×
19	Radio	Technology & Electronics	3.83×
20	Clothing	Fashion & Accessoires	2.11×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the So You Think You Can Dance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by So You Think You Can Dance audience · What stands out
Trait	Cluster	Score
Community Orientation	OPEN	3.22×
Tradition	CONSERVATISM	2.96×
Pet Ownership	JOY	2.29×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by So You Think You Can Dance audience · Rather not
Trait	Cluster	Score
Convenience Orientation	PREMIUM	0.55×
DIY Mentality	THRILL	0.57×
Indulgence	JOY	0.82×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does So You Think You Can Dance have in United States?

So You Think You Can Dance has an estimated audience of 710,802 people in United States, concentrated in California and Texas.

What is the gender split and age of So You Think You Can Dance viewers?

69.8% of So You Think You Can Dance fans are female, 30.2% are male, with an average age of 37.7 years.

Which brands do So You Think You Can Dance fans like most?

So You Think You Can Dance fans show strongest brand affinity for Street dance (20.51×), International education (32.96×), and Dancing with the Stars (15.07×) over the country average.

Where do So You Think You Can Dance fans live in United States?

So You Think You Can Dance fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do So You Think You Can Dance fans also like?

Beyond So You Think You Can Dance itself, the audience over-indexes on International education (32.96×), Dancing with the Stars (15.07×), Skai Jackson (28.39×), and Hair Extensions (7.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for So You Think You Can Dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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