So You Think You Can Dance Audience in United States

So You Think You Can Dance logo

So You Think You Can Dance has an estimated audience of 701,203 people in United States. 69.8% are female, 30.2% are male, average age 37.7. Top regions: California, Florida, Texas. Top brand affinities: UK garage, Goop, Product design, Mathcore, Stamp collecting.

The average So You Think You Can Dance fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include UK garage, Goop, Product design, with strongest over-indexing on UK garage (11.6× the country average). Demographically, the So You Think You Can Dance audience skews more female with an average age of 37.7, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of So You Think You Can Dance fans

Demographic split for So You Think You Can Dance audience in United States
MetricValue
Female69.8%
Male30.2%
Average age37.7
Estimated audience size701,203

Audience persona

The typical So You Think You Can Dance fan in United States is more female, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for So You Think You Can Dance in United States
RegionReachAffinity
California85,8841.11×
Florida54,5241.15×
Texas51,8420.86×
New York41,7061.06×
Arizona24,2411.69×
North Carolina22,8041.08×
Illinois22,4120.96×
Pennsylvania22,0420.93×
Ohio21,4020.99×
Georgia21,3610.99×
New Jersey18,1201.02×
Massachusetts17,3931.26×
Virginia16,9160.99×
Michigan16,8250.92×
Washington16,2721.16×
Tennessee13,9190.99×
Maryland12,5601.04×
Alabama12,4311.27×
Missouri12,1521.08×
Indiana12,1010.94×
Colorado11,8031.07×
Wisconsin10,5961×
Oregon10,4721.3×
Minnesota10,3201.03×
Utah10,2831.64×
South Carolina9,5180.9×
Louisiana8,6720.96×
Kentucky7,7830.89×
Connecticut7,4161.05×
Oklahoma7,0610.91×
Nevada6,8501.01×
Kansas5,2560.95×
Arkansas4,4770.77×
Iowa4,4480.77×
Mississippi4,3560.75×
Idaho3,6431.04×
Hawaii3,5991.19×
Maine3,3511.33×
New Mexico3,1880.91×
New Hampshire3,0961.12×
Nebraska2,5770.73×
West Virginia2,3350.72×
Rhode Island2,3281.04×
Washington, District of Columbia1,9050.9×
Delaware1,7400.9×
Montana1,5880.82×
Alaska1,3390.89×
Vermont1,2180.99×
South Dakota9680.6×
North Dakota8750.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for So You Think You Can Dance audience
BrandAffinityCategory
UK garage11.6×Music & Radio
Goop9.88×Internet & Social Media
Product design3.37×Business & Career
Mathcore11.54×Music & Radio
Stamp collecting6.33×Home & Garden
Electrolyte6.26×Health
Elsword20×Games
Vocal harmony5.43×Music & Radio
Governor of Michigan8.55×Politics & Society
TV Fanatic12.05×Movies & TV
Isometric exercise9.72×Sports
Cachorro5.97×Pets & Animals
Grinch4.29×Movies & TV
No Escape (1994 film)11.78×Movies & TV
Wok6.71×Food & Beverages
headspace9.47×Health
Pro-Ject4×Music & Radio
Edvard Grieg24.69×Literature
Assassin's Creed II6.97×Games
Historic site3.74×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by So You Think You Can Dance audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.98
Community OrientationOPEN2.14
Pet OwnershipJOY1.62
TraditionCONSERVATISM1.51
MindfulnessBALANCE1.47
Design AffinityPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for So You Think You Can Dance
CountryShare
United States59.4%
United Kingdom6.3%
Australia5.1%

See So You Think You Can Dance audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does So You Think You Can Dance have in United States?

So You Think You Can Dance has an estimated audience of 701,203 people in United States, concentrated in California and Florida.

What is the gender split and age of So You Think You Can Dance fans?

69.8% of So You Think You Can Dance fans are female, 30.2% are male, with an average age of 37.7 years.

Which brands do So You Think You Can Dance fans like most?

So You Think You Can Dance fans show strongest brand affinity for UK garage (11.6×), Goop (9.88×), and Product design (3.37×) over the country average.

Where do So You Think You Can Dance fans live in United States?

So You Think You Can Dance fans in United States are most concentrated in California (reach 85,884), Florida (reach 54,524), and Texas (reach 51,842). These three regions account for the largest share of the active audience.

What other brands do So You Think You Can Dance fans also like?

Beyond So You Think You Can Dance itself, the audience over-indexes on Goop (9.88×), Product design (3.37×), Mathcore (11.54×), and Stamp collecting (6.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for So You Think You Can Dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.