Rascasse Audience Intelligence

Dermalogica Target Market in United States

A data profile of the people who buy, follow and care about Dermalogica in United States — modelled from more than twelve digital signal sources. Dermalogica has an estimated audience of 2,479,048 people in United States.

#13among Personal care in United States#1203among Brand in United States#185in Beauty & Wellness

The average Dermalogica fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Indoor tanning lotion, Serial (podcast), Pond's, with strongest over-indexing on Indoor tanning lotion (40.72× the country average).

Demographically, the Dermalogica audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dermalogica fan in United States is more female, around 38.4 years old, with strong Mindfulness tendencies and a notable affinity for Indoor tanning lotion.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dermalogica profile in United States.

Audience size
2.5M
in United States
Gender
83.1%♀
16.9% male
Age
38.4
average years
Country rank
#11988
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dermalogica

83.1% are female, 16.9% are male, average age 38.4.

Fig. 02

Gender split

83.1%
Female
16.9%
Male
Demographic split for Dermalogica audience in United States
MetricValue
Female83.1%
Male16.9%
Average age38.4
Estimated audience size2,479,048
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Dermalogica audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4919%
50+19%
Fig. 04

Worldwide distribution

35.6%

of the worldwide Dermalogica audience comes from United States.

Worldwide audience distribution share by country for Dermalogica
CountryShare
United States35.6%
United Kingdom15.7%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dermalogica audience in United States is strongest.

Fig. 05

Top regions by affinity

Dermalogica customers by region in United States
#RegionReachAffinity×
01California~500K1.70×
02New Jersey~100K1.59×
03New Hampshire~10K1.42×
04Maryland~60K1.37×
05New York~200K1.27×
06Delaware~9K1.26×
07Florida~200K1.21×
08Connecticut~30K1.21×
09Pennsylvania~100K1.20×
10Arizona~60K1.18×
11Nevada~30K1.17×
12Illinois~90K1.13×
13Massachusetts~60K1.13×
14North Carolina~80K1.12×
15Washington~60K1.12×
16Rhode Island~9K1.12×
17Texas~200K1.11×
18Maine~10K1.07×
19Virginia~60K1.06×
20Colorado~40K1.06×
21Hawaii~10K1.04×
22Washington, District of Columbia~8K1.03×
23Kansas~20K1.02×
24New Mexico~10K1.00×
25Iowa~20K0.99×
26Oregon~30K0.98×
27Georgia~70K0.97×
28West Virginia~10K0.97×
29Utah~20K0.96×
30Oklahoma~30K0.94×
31South Carolina~30K0.93×
32Vermont~4K0.91×
33Wisconsin~30K0.90×
34Louisiana~30K0.90×
35Tennessee~40K0.89×
36Minnesota~30K0.89×
37Idaho~10K0.88×
38Alabama~30K0.86×
39Michigan~50K0.84×
40North Dakota~4K0.81×
41Arkansas~20K0.80×
42Montana~6K0.80×
43Ohio~60K0.79×
44Nebraska~10K0.77×
45Alaska~4K0.77×
46Indiana~30K0.76×
47Missouri~30K0.75×
48Kentucky~20K0.74×
49South Dakota~4K0.70×
50Mississippi~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Dermalogica, United States
0.66×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dermalogica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dermalogica audience
#·InterestCategoryAffinity×
01St Tropez TanBeauty & Wellness60.61×
02Community mental health serviceHealth41.27×
03Indoor tanning lotionBeauty & Wellness40.72×
04Pond'sBeauty & Wellness39.08×
05HydraFacialBeauty & Wellness39.00×
06Beauty & StyleBeauty & Wellness24.29×
07LaneigeBeauty & Wellness22.69×
08Serial (podcast)Music & Radio22.67×
09Airbrush makeupBeauty & Wellness19.91×
10Prosthetic makeupBeauty & Wellness19.11×
11JejudoTravel & Leisure16.67×
12Music of NigeriaMusic & Radio16.48×
13Hair tutorialsBeauty & Wellness15.38×
14Rhianna (singer)Music & Radio13.98×
15Runway (fashion)Fashion & Accessoires13.51×
16Beauty tipsBeauty & Wellness13.04×
17Long LashesBeauty & Wellness10.93×
18AfrobeatMusic & Radio9.14×
19Anti-aging creamBeauty & Wellness7.76×
20Stranger ThingsMovies & TV6.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dermalogica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dermalogica audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.44×
IndividualismJOY2.00×
Early Adopter MentalityPOWER1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dermalogica audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
PatriotismCONSERVATISM0.85×
DIY MentalityTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dermalogica's target market in United States?

Dermalogica's target market in United States covers an estimated 2,479,048 people, concentrated in California and Texas.

02

What is the gender split and age of Dermalogica customers?

83.1% of the Dermalogica audience are female, 16.9% are male, with an average age of 38.4 years.

03

Which brands do Dermalogica fans like most?

Dermalogica fans show strongest brand affinity for Indoor tanning lotion (40.72×), Serial (podcast) (22.67×), and Pond's (39.08×) over the country average.

04

Where do Dermalogica fans live in United States?

Dermalogica fans in United States are most concentrated in California (reach ~500K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dermalogica fans also like?

Beyond Dermalogica itself, the audience over-indexes on Serial (podcast) (22.67×), Pond's (39.08×), Rhianna (singer) (13.98×), and Afrobeat (9.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Dermalogica audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dermalogica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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