Dermalogica Audience in United States

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Dermalogica has an estimated audience of 2,476,222 people in United States. 83.1% are female, 16.9% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Indoor tanning lotion, Serial (podcast), Rhianna (singer), Afrobeat, Beauty & Style.

The average Dermalogica fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indoor tanning lotion, Serial (podcast), Rhianna (singer), with strongest over-indexing on Indoor tanning lotion (40.72× the country average). Demographically, the Dermalogica audience skews more female with an average age of 38.4, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Dermalogica fans

Demographic split for Dermalogica audience in United States
MetricValue
Female83.1%
Male16.9%
Average age38.4
Estimated audience size2,476,222

Audience persona

The typical Dermalogica fan in United States is more female, around 38.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Indoor tanning lotion.

Top regions in United States

Top regions ranked by reach for Dermalogica in United States
RegionReachAffinity
California485,2911.78×
Texas246,5921.16×
Florida205,5921.23×
New York186,4151.35×
New Jersey105,0491.67×
Illinois98,0091.19×
Pennsylvania97,0301.16×
North Carolina81,0421.09×
Georgia75,1650.99×
Virginia65,2211.08×
Ohio60,0110.79×
Washington58,9101.19×
Maryland58,2381.37×
Arizona57,9751.15×
Massachusetts57,3651.18×
Michigan54,7830.85×
Tennessee45,6340.92×
Colorado42,8861.1×
South Carolina34,3290.92×
Indiana34,1270.75×
Wisconsin33,9410.91×
Minnesota33,3850.94×
Connecticut29,9051.2×
Missouri29,8170.75×
Alabama29,3540.85×
Nevada28,6691.2×
Louisiana28,2700.89×
Oregon27,5770.97×
Oklahoma26,6890.97×
Kentucky21,8880.71×
Utah21,6170.97×
Kansas19,7751.01×
Iowa19,4170.95×
Arkansas16,1500.79×
New Hampshire14,2331.46×
New Mexico11,7750.95×
Mississippi11,4640.56×
Hawaii11,4021.07×
Idaho10,4080.84×
West Virginia10,1680.88×
Maine9,5711.08×
Nebraska9,1190.73×
Rhode Island8,6261.09×
Delaware8,0531.18×
Washington, District of Columbia7,7211.04×
Montana4,5560.66×
Vermont3,6430.84×
North Dakota3,5080.69×
Alaska3,3010.62×
South Dakota3,1820.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dermalogica audience
BrandAffinityCategory
Indoor tanning lotion40.72×Beauty & Wellness
Serial (podcast)22.67×Music & Radio
Rhianna (singer)13.98×Music & Radio
Afrobeat9.14×Music & Radio
Beauty & Style24.29×Beauty & Wellness
HydraFacial39×Beauty & Wellness
Community mental health service41.27×Health
Music of Nigeria16.48×Music & Radio
Stranger Things6.92×Movies & TV
Jejudo16.67×Travel & Leisure
Airbrush makeup19.91×Beauty & Wellness
Euphoria3.26×Movies & TV
Laneige22.69×Beauty & Wellness
Beauty tips13.04×Beauty & Wellness
Prosthetic makeup19.11×Beauty & Wellness
Hair tutorials15.38×Beauty & Wellness
Anti-aging cream7.76×Beauty & Wellness
Long Lashes10.93×Beauty & Wellness
pronoun23.71×Music & Radio
TikTok3.39×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dermalogica audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.99
MindfulnessBALANCE1.91
Pet OwnershipJOY1.74
SustainabilityBALANCE1.69
ExtroversionTHRILL1.49
Healthy LifestyleBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Dermalogica
CountryShare
United States37.6%
United Kingdom16.6%
Canada5.3%

See Dermalogica audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Dermalogica have in United States?

Dermalogica has an estimated audience of 2,476,222 people in United States, concentrated in California and Texas.

What is the gender split and age of Dermalogica fans?

83.1% of Dermalogica fans are female, 16.9% are male, with an average age of 38.4 years.

Which brands do Dermalogica fans like most?

Dermalogica fans show strongest brand affinity for Indoor tanning lotion (40.72×), Serial (podcast) (22.67×), and Rhianna (singer) (13.98×) over the country average.

Where do Dermalogica fans live in United States?

Dermalogica fans in United States are most concentrated in California (reach 485,291), Texas (reach 246,592), and Florida (reach 205,592). These three regions account for the largest share of the active audience.

What other brands do Dermalogica fans also like?

Beyond Dermalogica itself, the audience over-indexes on Serial (podcast) (22.67×), Rhianna (singer) (13.98×), Afrobeat (9.14×), and Beauty & Style (24.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dermalogica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.