Rascasse Audience Intelligence

Dermalogica Target Market in United Kingdom

Dermalogica has an estimated audience of 1M people in United Kingdom.

#8among Personal care in United Kingdom
#750among brands in United Kingdom
#140in Beauty & Wellness

The average Dermalogica fan in United Kingdom is 44.3 years old, more female, and lives primarily in South East.

By number of fans, Dermalogica ranks #8 among the 218 objects in Personal care in United Kingdom — 10.3× the group median.

Its fans are 3.2 years older than the group average of 41.1.

Women make up 88.1% of the fan base, 9.5 percentage points more than the group average.

Compared with the other 217 objects in Personal care, Dermalogica fans stand out for their interest in Shiseido, Caudalie and Beauty & Style.

Most fans live in South East, Greater London, North West.

Top affinities include Skin Food, Laneige, Shiseido, with strongest over-indexing on Skin Food (22.59× the country average).

Demographically, the Dermalogica audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Mindfulness, Design Affinity.

The typical Dermalogica fan in United Kingdom is more female, around 44.3 years old, with strong Mindfulness tendencies and a notable affinity for Skin Food.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1M
in United Kingdom
Gender
88.1%♀
11.9% male
Age
44.3
average years
Country rank
#7186
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Dermalogica

88.1% are female, 11.9% are male, average age 44.3.

Fig. 02

Gender split

88.1%
Female
11.9%
Male
Demographic split for Dermalogica audience in United Kingdom
MetricValue
Female88.1%
Male11.9%
Average age44.3
Estimated audience size1M
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Dermalogica audience in United Kingdom
Age bracketShare%
16-249%
25-3418%
35-4420%
45-5421%
55+31%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Dermalogica audience comes from United Kingdom.

Worldwide audience distribution share by country for Dermalogica
CountryShare
United States32.9%
United Kingdom14.7%
Australia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dermalogica customers by region in United Kingdom
#RegionReachAffinity×
01Northern Ireland~50K1.58×
02East of England~100K1.22×
03South East~200K1.17×
04Greater London~200K1.15×
05North West~100K1.13×
06South West~100K1.10×
07East Midlands~80K1.08×
08Scotland~70K0.81×
09North East~30K0.78×
10Yorkshire and the Humber~60K0.76×
11West Midlands~60K0.64×
12Wales~30K0.62×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dermalogica audience vs. the country average
#·InterestCategoryAffinity×
01Skin FoodBeauty & Wellness22.59×
02LaneigeBeauty & Wellness21.05×
03ShiseidoBeauty & Wellness16.44×
04CaudalieBeauty & Wellness15.62×
05SkinCeuticalsBeauty & Wellness14.90×
06Beauty & StyleBeauty & Wellness14.47×
07Laura MercierBeauty & Wellness12.86×
08Origins (cosmetics)Beauty & Wellness12.22×
09Beauty tipsBeauty & Wellness11.45×
10Kiehl'sBeauty & Wellness10.69×
11MedicubeBeauty & Wellness8.61×
12Facial careBeauty & Wellness7.64×
13COSShopping6.26×
14Health And BeautyBeauty & Wellness5.50×
15Natural skin careBeauty & Wellness4.82×
16Anti-aging creamBeauty & Wellness4.81×
17Stranger ThingsMovies & TV4.19×
18American Student Dental AssociationBusiness & Career4.07×
19PrimarkShopping2.96×
20Women's clothingFashion & Accessoires2.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dermalogica audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dermalogica audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.07×
Design AffinityPREMIUM1.89×
Luxury OrientationPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dermalogica audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.46×
PatriotismCONSERVATISM0.64×
SpiritualityBALANCE0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

See Dermalogica audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Dermalogica over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/dermalogica-21605” · Methodology