Street dance Audience in Germany

Street dance has an estimated audience of 1,839,017 people in Germany. 62.1% are female, 37.9% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sports, Movies, Voguing, Hip-hop dance, TikTok.
The average Street dance fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sports, Movies, Voguing, with strongest over-indexing on Sports (1.82× the country average). Demographically, the Street dance audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Street dance fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 34.8 |
| Estimated audience size | 1,839,017 |
Audience persona
The typical Street dance fan in Germany is more female, around 34.8 years old, with strong Sports Activity tendencies and a notable affinity for Sports.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 447,173 | 1.11× |
| Bayern | 296,247 | 1× |
| Baden-Württemberg | 282,239 | 1.12× |
| Niedersachsen | 177,681 | 0.99× |
| Hessen | 151,826 | 1.08× |
| Berlin | 108,354 | 1.32× |
| Sachsen | 101,726 | 1.13× |
| Rheinland-Pfalz | 90,313 | 0.98× |
| Brandenburg | 75,684 | 1.33× |
| Schleswig-Holstein | 58,842 | 0.89× |
| Sachsen-Anhalt | 45,751 | 0.96× |
| Thüringen | 40,549 | 0.87× |
| Hamburg | 33,724 | 0.81× |
| Mecklenburg-Vorpommern | 32,089 | 0.91× |
| Saarland | 17,216 | 0.76× |
| Bremen | 11,429 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 1.82× | Sports |
| Movies | 1.81× | Movies & TV |
| Voguing | 11.77× | Music & Radio |
| Hip-hop dance | 6.94× | Sports |
| TikTok | 1.82× | Internet & Social Media |
| Step Up 2: The Streets | 26.81× | Movies & TV |
| Ballroom dance | 7.68× | Music & Radio |
| Modern dance | 6.59× | Music & Radio |
| Salsa (dance) | 6.28× | Music & Radio |
| Millie Bobby Brown | 3.73× | Movies & TV |
| Contemporary dance | 5.68× | Arts & Culture |
| Fred Astaire | 16.55× | Movies & TV |
| Infant clothing | 2.98× | Kids & Family |
| Music of Cuba | 21.19× | Music & Radio |
| Social dance | 7.69× | Sports |
| Gift shop | 2.51× | Home & Garden |
| Dog walking | 2.08× | Pets & Animals |
| Dancing with the Stars | 9.97× | Movies & TV |
| Dance Academy | 7.37× | Movies & TV |
| Anime convention | 2.82× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.42 |
| Sustainability | BALANCE | 1.4 |
| DIY Mentality | THRILL | 1.3 |
| Mindfulness | BALANCE | 1.29 |
| Travelling | THRILL | 1.27 |
| Extroversion | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.4% |
| United States | 16.1% |
| China | 11.6% |
See Street dance audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Street dance have in Germany?
Street dance has an estimated audience of 1,839,017 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Street dance fans?
62.1% of Street dance fans are female, 37.9% are male, with an average age of 34.8 years.
Which brands do Street dance fans like most?
Street dance fans show strongest brand affinity for Sports (1.82×), Movies (1.81×), and Voguing (11.77×) over the country average.
Where do Street dance fans live in Germany?
Street dance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 447,173), Bayern (reach 296,247), and Baden-Württemberg (reach 282,239). These three regions account for the largest share of the active audience.
What other brands do Street dance fans also like?
Beyond Street dance itself, the audience over-indexes on Movies (1.81×), Voguing (11.77×), Hip-hop dance (6.94×), and TikTok (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Street dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.