Street dance Audience in Germany

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Street dance has an estimated audience of 1,839,017 people in Germany. 62.1% are female, 37.9% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sports, Movies, Voguing, Hip-hop dance, TikTok.

The average Street dance fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sports, Movies, Voguing, with strongest over-indexing on Sports (1.82× the country average). Demographically, the Street dance audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Street dance fans

Demographic split for Street dance audience in Germany
MetricValue
Female62.1%
Male37.9%
Average age34.8
Estimated audience size1,839,017

Audience persona

The typical Street dance fan in Germany is more female, around 34.8 years old, with strong Sports Activity tendencies and a notable affinity for Sports.

Top regions in Germany

Top regions ranked by reach for Street dance in Germany
RegionReachAffinity
Nordrhein-Westfalen447,1731.11×
Bayern296,247
Baden-Württemberg282,2391.12×
Niedersachsen177,6810.99×
Hessen151,8261.08×
Berlin108,3541.32×
Sachsen101,7261.13×
Rheinland-Pfalz90,3130.98×
Brandenburg75,6841.33×
Schleswig-Holstein58,8420.89×
Sachsen-Anhalt45,7510.96×
Thüringen40,5490.87×
Hamburg33,7240.81×
Mecklenburg-Vorpommern32,0890.91×
Saarland17,2160.76×
Bremen11,4290.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Street dance audience
BrandAffinityCategory
Sports1.82×Sports
Movies1.81×Movies & TV
Voguing11.77×Music & Radio
Hip-hop dance6.94×Sports
TikTok1.82×Internet & Social Media
Step Up 2: The Streets26.81×Movies & TV
Ballroom dance7.68×Music & Radio
Modern dance6.59×Music & Radio
Salsa (dance)6.28×Music & Radio
Millie Bobby Brown3.73×Movies & TV
Contemporary dance5.68×Arts & Culture
Fred Astaire16.55×Movies & TV
Infant clothing2.98×Kids & Family
Music of Cuba21.19×Music & Radio
Social dance7.69×Sports
Gift shop2.51×Home & Garden
Dog walking2.08×Pets & Animals
Dancing with the Stars9.97×Movies & TV
Dance Academy7.37×Movies & TV
Anime convention2.82×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Street dance audience
TraitClusterScore
Sports ActivityPOWER1.42
SustainabilityBALANCE1.4
DIY MentalityTHRILL1.3
MindfulnessBALANCE1.29
TravellingTHRILL1.27
ExtroversionTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Street dance
CountryShare
Japan16.4%
United States16.1%
China11.6%

See Street dance audiences in other countries

More Sports audiences in Germany

Frequently asked questions

How many fans does Street dance have in Germany?

Street dance has an estimated audience of 1,839,017 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Street dance fans?

62.1% of Street dance fans are female, 37.9% are male, with an average age of 34.8 years.

Which brands do Street dance fans like most?

Street dance fans show strongest brand affinity for Sports (1.82×), Movies (1.81×), and Voguing (11.77×) over the country average.

Where do Street dance fans live in Germany?

Street dance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 447,173), Bayern (reach 296,247), and Baden-Württemberg (reach 282,239). These three regions account for the largest share of the active audience.

What other brands do Street dance fans also like?

Beyond Street dance itself, the audience over-indexes on Movies (1.81×), Voguing (11.77×), Hip-hop dance (6.94×), and TikTok (1.82×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Street dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.