A data profile of the people who buy, follow and care about Dancing with the Stars in Germany — modelled from more than twelve digital signal sources. Dancing with the Stars has an estimated audience of 372,256 people in Germany.
The average Dancing with the Stars fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Child development, Lady Bird (film), Primary education, with strongest over-indexing on Child development (2.84× the country average).
Demographically, the Dancing with the Stars audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Individualism, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dancing with the Stars fan in Germany is more female, around 38.5 years old, with strong Individualism tendencies and a notable affinity for Child development.
The key figures that characterise the Dancing with the Stars profile in Germany.
60.3% are female, 39.7% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 38.5 |
| Estimated audience size | 372,256 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 23% |
of the worldwide Dancing with the Stars audience comes from Germany.
| Country | Share |
|---|---|
| United States | 60.8% |
| Canada | 5.6% |
| United Kingdom | 4.2% |
Where the Dancing with the Stars audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.28× | |
| 02 | Bayern | ~70K | 1.19× | |
| 03 | Saarland | ~5K | 1.13× | |
| 04 | Bremen | ~4K | 1.09× | |
| 05 | Baden-Württemberg | ~50K | 1.03× | |
| 06 | Hessen | ~30K | 1.03× | |
| 07 | Sachsen | ~20K | 1.02× | |
| 08 | Schleswig-Holstein | ~10K | 1.00× | |
| 09 | Hamburg | ~9K | 1.00× | |
| 10 | Nordrhein-Westfalen | ~80K | 0.97× | |
| 11 | Niedersachsen | ~40K | 0.97× | |
| 12 | Sachsen-Anhalt | ~9K | 0.94× | |
| 13 | Rheinland-Pfalz | ~20K | 0.92× | |
| 14 | Thüringen | ~8K | 0.86× | |
| 15 | Brandenburg | ~10K | 0.85× | |
| 16 | Mecklenburg-Vorpommern | ~6K | 0.85× |
The strongest cross-interests of the Dancing with the Stars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Argentine tango | Music & Radio | 17.63× | ||
| 02 | The Voice UK | Movies & TV | 16.69× | ||
| 03 | Lady Bird (film) | Movies & TV | 16.04× | ||
| 04 | Roller skating | Sports | 10.61× | ||
| 05 | This Is Us (TV series) | Movies & TV | 7.34× | ||
| 06 | Moulin Rouge! | Movies & TV | 5.87× | ||
| 07 | Harry Styles | Music & Radio | 4.19× | ||
| 08 | Leonardo DiCaprio | Movies & TV | 4.17× | ||
| 09 | Kate Winslet | Movies & TV | 3.93× | ||
| 10 | Teacher education | Business & Career | 3.16× | ||
| 11 | Primary education | Kids & Family | 2.89× | ||
| 12 | Child development | Business & Career | 2.84× | ||
| 13 | Sarah Engels | Movies & TV | 2.55× | ||
| 14 | Picture book | Literature | 2.53× | ||
| 15 | Home Interior Design | Home & Garden | 2.36× | ||
| 16 | Crochet | Home & Garden | 2.28× | ||
| 17 | Healthy habits | Health | 2.01× | ||
| 18 | Bonprix | Shopping | 1.95× | ||
| 19 | Home Design | Home & Garden | 1.94× | ||
| 20 | Deichmann | Shopping | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.32× | |
| Creativity | OPEN | 1.29× | |
| Design Affinity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Risk Appetite | THRILL | 0.80× |
Dancing with the Stars has an estimated audience of 372,256 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
60.3% of Dancing with the Stars fans are female, 39.7% are male, with an average age of 38.5 years.
Dancing with the Stars fans show strongest brand affinity for Child development (2.84×), Lady Bird (film) (16.04×), and Primary education (2.89×) over the country average.
Dancing with the Stars fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Dancing with the Stars itself, the audience over-indexes on Lady Bird (film) (16.04×), Primary education (2.89×), Leonardo DiCaprio (4.17×), and Roller skating (10.61×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Dancing with the Stars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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