Rascasse Audience Intelligence

Ballroom dance Audience in Germany

A data profile of the people who buy, follow and care about Ballroom dance in Germany — modelled from more than twelve digital signal sources. Ballroom dance has an estimated audience of 1,284,093 people in Germany.

#2671among Topic in Germany#488in Music & Radio

The average Ballroom dance fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dancesport, Latin dance, Voguing, with strongest over-indexing on Dancesport (30.81× the country average).

Demographically, the Ballroom dance audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ballroom dance fan in Germany is more female, around 35.1 years old, with strong Mindfulness tendencies and a notable affinity for Dancesport.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ballroom dance profile in Germany.

Audience size
1.3M
in Germany
Gender
57.9%♀
42.1% male
Age
35.1
average years
Country rank
#5175
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ballroom dance fans

57.9% are female, 42.1% are male, average age 35.1.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Ballroom dance audience in Germany
MetricValue
Female57.9%
Male42.1%
Average age35.1
Estimated audience size1,284,093
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Ballroom dance audience in Germany
Age bracketShare%
16-1931%
20-2920%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Ballroom dance audience comes from Germany.

Worldwide audience distribution share by country for Ballroom dance
CountryShare
United States20.1%
Japan10.5%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ballroom dance audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ballroom dance fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.19×
02Bayern~200K1.12×
03Niedersachsen~100K1.11×
04Sachsen~70K1.10×
05Baden-Württemberg~200K1.08×
06Schleswig-Holstein~50K1.07×
07Berlin~60K1.06×
08Hessen~100K1.01×
09Nordrhein-Westfalen~300K0.99×
10Brandenburg~40K0.98×
11Bremen~10K0.98×
12Thüringen~30K0.97×
13Rheinland-Pfalz~60K0.94×
14Saarland~10K0.91×
15Mecklenburg-Vorpommern~20K0.89×
16Sachsen-Anhalt~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Ballroom dance, Germany
0.86×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ballroom dance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ballroom dance audience
#·InterestCategoryAffinity×
01DancesportSports30.81×
02Folk danceMusic & Radio23.41×
03Social danceSports21.76×
04VoguingMusic & Radio21.21×
05Latin danceSports20.90×
06Jazz danceSports15.17×
07Bachata (dance)Music & Radio14.23×
08Tap danceSports13.90×
09Salsa (dance)Music & Radio13.56×
10Street danceSports12.20×
11Modern danceMusic & Radio12.05×
12Contemporary danceArts & Culture11.56×
13ChoreographySports11.07×
14Hip-hop danceSports10.75×
15Classical balletArts & Culture10.57×
16Dance studioSports7.69×
17CanvaTechnology & Electronics6.85×
18BalletMusic & Radio6.19×
19SportsSports1.83×
20dB’sMusic & Radio1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ballroom dance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ballroom dance audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.72×
Pet OwnershipJOY1.55×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ballroom dance audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.46×
DIY MentalityTHRILL0.51×
Convenience OrientationPREMIUM0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ballroom dance have in Germany?

Ballroom dance has an estimated audience of 1,284,093 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ballroom dance fans?

57.9% of Ballroom dance fans are female, 42.1% are male, with an average age of 35.1 years.

03

Which brands do Ballroom dance fans like most?

Ballroom dance fans show strongest brand affinity for Dancesport (30.81×), Latin dance (20.9×), and Voguing (21.21×) over the country average.

04

Where do Ballroom dance fans live in Germany?

Ballroom dance fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ballroom dance fans also like?

Beyond Ballroom dance itself, the audience over-indexes on Latin dance (20.9×), Voguing (21.21×), Social dance (21.76×), and Salsa (dance) (13.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Ballroom dance audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ballroom dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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