Ballroom dance Audience in Germany
Ballroom dance has an estimated audience of 1,284,093 people in Germany. 57.9% are female, 42.1% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dancesport, Latin dance, Voguing, Social dance, Salsa (dance).
The average Ballroom dance fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dancesport, Latin dance, Voguing, with strongest over-indexing on Dancesport (30.81× the country average). Demographically, the Ballroom dance audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Ballroom dance fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 35.1 |
| Estimated audience size | 1,284,093 |
Audience persona
The typical Ballroom dance fan in Germany is more female, around 35.1 years old, with strong Sports Activity tendencies and a notable affinity for Dancesport.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 281,631 | 1× |
| Bayern | 237,738 | 1.15× |
| Baden-Württemberg | 194,450 | 1.11× |
| Niedersachsen | 146,120 | 1.17× |
| Hessen | 99,995 | 1.02× |
| Sachsen | 73,730 | 1.17× |
| Rheinland-Pfalz | 59,203 | 0.92× |
| Berlin | 55,689 | 0.97× |
| Schleswig-Holstein | 50,705 | 1.1× |
| Brandenburg | 38,893 | 0.98× |
| Hamburg | 37,224 | 1.28× |
| Thüringen | 30,464 | 0.93× |
| Sachsen-Anhalt | 24,946 | 0.75× |
| Mecklenburg-Vorpommern | 19,729 | 0.8× |
| Saarland | 13,188 | 0.84× |
| Bremen | 8,794 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dancesport | 30.81× | Sports |
| Latin dance | 20.9× | Sports |
| Voguing | 21.21× | Music & Radio |
| Social dance | 21.76× | Sports |
| Salsa (dance) | 13.56× | Music & Radio |
| Street dance | 12.2× | Sports |
| Folk dance | 23.41× | Music & Radio |
| Contemporary dance | 11.56× | Arts & Culture |
| Modern dance | 12.05× | Music & Radio |
| Jazz dance | 15.17× | Sports |
| Hip-hop dance | 10.75× | Sports |
| Bachata (dance) | 14.23× | Music & Radio |
| Dance studio | 7.69× | Sports |
| Ballet | 6.19× | Music & Radio |
| Canva | 6.85× | Technology & Electronics |
| Choreography | 11.07× | Sports |
| Sports | 1.83× | Sports |
| Classical ballet | 10.57× | Arts & Culture |
| Tap dance | 13.9× | Sports |
| Arts and music | 1.74× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.69 |
| Sustainability | BALANCE | 1.63 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Urban Lifestyle | OPEN | 1.45 |
| Early Adopter Mentality | POWER | 1.42 |
| Mindfulness | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 10.5% |
| Italy | 7.9% |
See Ballroom dance audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ballroom dance have in Germany?
Ballroom dance has an estimated audience of 1,284,093 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ballroom dance fans?
57.9% of Ballroom dance fans are female, 42.1% are male, with an average age of 35.1 years.
Which brands do Ballroom dance fans like most?
Ballroom dance fans show strongest brand affinity for Dancesport (30.81×), Latin dance (20.9×), and Voguing (21.21×) over the country average.
Where do Ballroom dance fans live in Germany?
Ballroom dance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 281,631), Bayern (reach 237,738), and Baden-Württemberg (reach 194,450). These three regions account for the largest share of the active audience.
What other brands do Ballroom dance fans also like?
Beyond Ballroom dance itself, the audience over-indexes on Latin dance (20.9×), Voguing (21.21×), Social dance (21.76×), and Salsa (dance) (13.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ballroom dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.