Rascasse Audience Intelligence

Dancesport Audience in Germany

A data profile of the people who buy, follow and care about Dancesport in Germany — modelled from more than twelve digital signal sources. Dancesport has an estimated audience of 676,073 people in Germany.

#130among Sport in Germany#3938among Topic in Germany#718in Sports

The average Dancesport fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Ballroom dance, Latin dance, Home insurance, with strongest over-indexing on Ballroom dance (30.81× the country average).

Demographically, the Dancesport audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Travelling, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dancesport fan in Germany is more female, around 41.9 years old, with strong Travelling tendencies and a notable affinity for Ballroom dance.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dancesport profile in Germany.

Audience size
676K
in Germany
Gender
68.3%♀
31.7% male
Age
41.9
average years
Country rank
#9116
Topic in Germany
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dancesport fans

68.3% are female, 31.7% are male, average age 41.9.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Dancesport audience in Germany
MetricValue
Female68.3%
Male31.7%
Average age41.9
Estimated audience size676,073
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Dancesport audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4925%
50+24%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Dancesport audience comes from Germany.

Worldwide audience distribution share by country for Dancesport
CountryShare
Italy14.2%
United States13.5%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dancesport audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dancesport fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~40K1.45×
02Niedersachsen~90K1.38×
03Sachsen-Anhalt~20K1.29×
04Brandenburg~30K1.23×
05Hamburg~20K1.20×
06Bremen~7K1.20×
07Saarland~9K1.03×
08Sachsen~30K0.89×
09Thüringen~20K0.89×
10Mecklenburg-Vorpommern~10K0.89×
11Rheinland-Pfalz~30K0.87×
12Nordrhein-Westfalen~100K0.85×
13Baden-Württemberg~70K0.80×
14Hessen~40K0.77×
15Bayern~80K0.73×
16Berlin~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Dancesport, Germany
0.73×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dancesport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dancesport audience
#·InterestCategoryAffinity×
01Ballroom danceMusic & Radio30.81×
02Latin danceSports27.74×
03Home insuranceBusiness & Career20.00×
04Bette DavisMovies & TV16.64×
05Fred AstaireMovies & TV14.82×
06Squash (sport)Sports12.92×
07Jazz danceSports12.89×
08Dance AcademyMovies & TV12.78×
09Travel insuranceTravel & Leisure11.75×
10Classical balletArts & Culture9.63×
11Judy GarlandMovies & TV9.61×
12Krämer PferdesportSports9.54×
13Hip-hop danceSports8.78×
14The NutcrackerMusic & Radio8.69×
15Street danceSports6.03×
16Let's Dance (German TV series)Movies & TV4.05×
17NatureHome & Garden2.83×
18VacationsTravel & Leisure2.65×
19Michael JacksonMusic & Radio2.45×
20FamilyKids & Family1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dancesport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dancesport audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.01×
TraditionCONSERVATISM1.73×
SpiritualityBALANCE1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dancesport audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.83×
DIY MentalityTHRILL0.89×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dancesport have in Germany?

Dancesport has an estimated audience of 676,073 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Dancesport fans?

68.3% of Dancesport fans are female, 31.7% are male, with an average age of 41.9 years.

03

Which brands do Dancesport fans like most?

Dancesport fans show strongest brand affinity for Ballroom dance (30.81×), Latin dance (27.74×), and Home insurance (20×) over the country average.

04

Where do Dancesport fans live in Germany?

Dancesport fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Niedersachsen (reach ~90K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Dancesport fans also like?

Beyond Dancesport itself, the audience over-indexes on Latin dance (27.74×), Home insurance (20×), Jazz dance (12.89×), and Hip-hop dance (8.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Dancesport audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dancesport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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