A data profile of the people who buy, follow and care about Dancesport in United States — modelled from more than twelve digital signal sources. Dancesport has an estimated audience of 1,650,643 people in United States.
The average Dancesport fan in United States is 42.6 years old, more female, and lives primarily in Virginia.
The audience is concentrated in Virginia, California, Texas.
Top brand affinities include Eva Green, UEFA European Championship, Samba, with strongest over-indexing on Eva Green (20× the country average).
Demographically, the Dancesport audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Dancesport fan in United States is more female, around 42.6 years old, with strong Tradition tendencies and a notable affinity for Eva Green.
The key figures that characterise the Dancesport profile in United States.
66.9% are female, 33.1% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 42.6 |
| Estimated audience size | 1,650,643 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 33% |
Where the Dancesport audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Virginia | ~200K | 5.83× | |
| 02 | Utah | ~40K | 2.62× | |
| 03 | Vermont | ~4K | 1.31× | |
| 04 | South Dakota | ~5K | 1.18× | |
| 05 | Montana | ~5K | 1.15× | |
| 06 | Delaware | ~5K | 1.13× | |
| 07 | Rhode Island | ~6K | 1.12× | |
| 08 | West Virginia | ~8K | 1.10× | |
| 09 | Maine | ~6K | 1.10× | |
| 10 | Alaska | ~4K | 1.10× | |
| 11 | Hawaii | ~8K | 1.09× | |
| 12 | Washington, District of Columbia | ~5K | 1.09× | |
| 13 | New Hampshire | ~7K | 1.08× | |
| 14 | Idaho | ~9K | 1.05× | |
| 15 | New Mexico | ~8K | 1.02× | |
| 16 | Nebraska | ~8K | 1.02× | |
| 17 | Colorado | ~30K | 1.00× | |
| 18 | North Dakota | ~3K | 1.00× | |
| 19 | Mississippi | ~10K | 0.99× | |
| 20 | Arkansas | ~10K | 0.97× | |
| 21 | Kansas | ~10K | 0.96× | |
| 22 | Iowa | ~10K | 0.95× | |
| 23 | Massachusetts | ~30K | 0.94× | |
| 24 | Oklahoma | ~20K | 0.93× | |
| 25 | Louisiana | ~20K | 0.92× | |
| 26 | Kentucky | ~20K | 0.92× | |
| 27 | Connecticut | ~20K | 0.92× | |
| 28 | Nevada | ~10K | 0.92× | |
| 29 | Alabama | ~20K | 0.90× | |
| 30 | Oregon | ~20K | 0.90× | |
| 31 | South Carolina | ~20K | 0.89× | |
| 32 | Missouri | ~20K | 0.88× | |
| 33 | Wisconsin | ~20K | 0.88× | |
| 34 | Minnesota | ~20K | 0.88× | |
| 35 | Tennessee | ~30K | 0.87× | |
| 36 | Indiana | ~30K | 0.87× | |
| 37 | Maryland | ~20K | 0.86× | |
| 38 | Arizona | ~30K | 0.85× | |
| 39 | Washington | ~30K | 0.84× | |
| 40 | Michigan | ~40K | 0.83× | |
| 41 | New Jersey | ~30K | 0.83× | |
| 42 | North Carolina | ~40K | 0.82× | |
| 43 | Pennsylvania | ~40K | 0.81× | |
| 44 | Ohio | ~40K | 0.81× | |
| 45 | Georgia | ~40K | 0.80× | |
| 46 | Illinois | ~40K | 0.77× | |
| 47 | New York | ~70K | 0.76× | |
| 48 | Florida | ~80K | 0.72× | |
| 49 | California | ~100K | 0.68× | |
| 50 | Texas | ~90K | 0.64× |
The strongest cross-interests of the Dancesport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OPPO | Technology & Electronics | 36.29× | ||
| 02 | UEFA European Championship | Sports | 31.32× | ||
| 03 | Eva Green | Movies & TV | 20.00× | ||
| 04 | Robert Lewandowski | Sports | 20.00× | ||
| 05 | Cultural tourism | Travel & Leisure | 20.00× | ||
| 06 | Tennis Express | Shopping | 20.00× | ||
| 07 | Manuel Neuer | Sports | 20.00× | ||
| 08 | Leicester City F.C. | Sports | 15.34× | ||
| 09 | Samba | Music & Radio | 14.21× | ||
| 10 | Fred Astaire | Movies & TV | 13.80× | ||
| 11 | Teyana Taylor | Movies & TV | 8.09× | ||
| 12 | Scarface (1983 film) | Movies & TV | 6.80× | ||
| 13 | Kinesiology | Health | 5.90× | ||
| 14 | Rockabilly | Fashion & Accessoires | 5.31× | ||
| 15 | Marco's Pizza | Food & Beverages | 4.68× | ||
| 16 | Aerobics | Sports | 4.64× | ||
| 17 | Fine-art photography | Technology & Electronics | 4.29× | ||
| 18 | Hairbrush | Beauty & Wellness | 4.18× | ||
| 19 | Hair dryer | Beauty & Wellness | 3.73× | ||
| 20 | Little Caesars | Food & Beverages | 3.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.72× | |
| Community Orientation | OPEN | 1.58× | |
| Pet Ownership | JOY | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Early Adopter Mentality | POWER | 0.85× | |
| DIY Mentality | THRILL | 0.87× |
Dancesport has an estimated audience of 1,650,643 people in United States, concentrated in Virginia and California.
66.9% of Dancesport fans are female, 33.1% are male, with an average age of 42.6 years.
Dancesport fans show strongest brand affinity for Eva Green (20×), UEFA European Championship (31.32×), and Samba (14.21×) over the country average.
Dancesport fans in United States are most concentrated in Virginia (reach ~200K), California (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Dancesport itself, the audience over-indexes on UEFA European Championship (31.32×), Samba (14.21×), Teyana Taylor (8.09×), and OPPO (36.29×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dancesport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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